•
KPJ Healthcare Berhad have a long history in Malaysia healthcare sector.
•
The appropriate business strategies & IS initiatives.
•
Strategic analytical tools: -
a)
STEEP Analysis
b)
SWOT Analysis
c)
Porter’s 5 Forces
d)
McFarlan Strategy Grid
e)
Earl’s Three Pronged Approach
•Based by STEEP analysis
STEEP
Description
Social
Health conscious
Technological
iPHER technology
Economical
•Malaysia highlights its strength in healthcare
•Malaysia Healthcare Travel Council (MHTC) focal on “one-stop centre”.
•Malaysian healthcare equipment sector set to boom.
Ecological
•Inadequate of qualified medical professional
•Varsity lecturers to help out 22 hospitals
Political
•Malaysia Healthcare Reform
•Hospital Should Remain Under Health Ministry
•Based by Porter’s 5 Forces analysis
Description
Threat of New Entrants
•Private Healthcare Facilities and Services Act 1998
•Medical tour
•Limited supply of specialist doctors
Bargaining Power of
Suppliers
•Low price sensitivity
•KPJ is relatively well positioned to peers
Bargaining Power of
Customers
•Private vs Public Hospital
•Services vs Prices
Threat of Substitute
Products
•Traditional healing method
Rivalry among Current
Competitors
•Specialized only in certain type of medical treating
•20km distance between each hospital to be built
• Based by 3 Earl’s pronged approach
• 22 Initiatives
• 2 Major system
IS
Priority
Development
Time
Development
Method
E-Meal System
Medium
6 month
In-House
Hospital HotLine System
Medium
3 month
In-House
Priority
Development
Time
Development
Method
Customer
Relationship
Management
Medium
6 month
In-House
E-Prescription
System
High
6 month
In-House
Hospital
Information
System
High
6 month
In-House
E-Patient Record
Medium
6 month
Outsource
Artificial
Intelligent
System
High
Patient
Complaint
Tracking
System
Low
Cancer
Diagnosis
System
High
2 year
In-House
Human Resource
Management
System
High
2 year
In-House
User Friendly
System (MRI
or Bone
Density
Machines)
High
5 year
In-House
Knowledge
Management
System
High
6 month
In-House
Hospital
Monitoring
Performance
Process System
High
5 year
In-House
E-Appointment
Medium
3 year
IS
6 month
6 month
Outsource
Outsource
Outsource
•Essentially method of prioritizing IT initiatives in terms of the relative difficulties of
achieving the tasks versus the relative benefits to be gained from each.
• 4 Criteria :Early success, glittering prizes, sweet meats, and back burner
High
Early Success
- Human Resource Management
System
- Inventory System
Sweetmeats
- Cancer Diagnosis System
- Data Backup and System Recovery
- Operation Monitoring System
Low
Glittering Prizes
- Knowledge Management System
Backburner
- Advertising System
High
•IS implementation involved in getting a new software or hardware operating properly in its environment,
including installation, configuration, running, testing, and making necessary changes.
•Implementation Schedule/ Activity – Knowledge Management System
High
Early Success
- Hospital Information System
- E-Prescription System
Sweetmeats
- On Going Health System
- Health E-Voice Service System
- Wireless Networking
- Employee Reward system
Low
Glittering Prizes
- Artificial Intelligent Medical
System
Backburner
- Hospital Monitoring Performance
Process System
High
• Artificial Intelligent Medical System
• Phased Installation