University of Hail
College of Computer Science & Engineering
AIMS Department
BUSINESS POLICY (449)
Instructor: JAOUADI Sana:
Objectives
Chapter
1
PART 1:
INTRODUCTION
TO STRATEGIC
MANAGEMENT
Chapter
2
The Strategic
Management Process
External Analysis : The
identification of Industry
Opportunities and
threats
Week
 Strategic Managers
 Levels
of
Strategic
Management
 Main components of the
Strategic Planning Process
Week 1,2
 Opportunities/Threats
 Porter’s
Five
Forces
Model
 A
sixth
Force
:
Complementors
 Industry
Life
Cycle
Analysis
Week 3,4
CASE 1
CASE 2
Major 1
Chapter
3
PART 2 :
THE NATURE
OF
COMPETITIVE
ADVANTAGE
Internal Analysis :
Distinctive Competencies,
Competitive Advantage,
and Profitability
 Strengths / Weaknesses
 Competitive advantage,
Value
creation
and
Profitability
 Efficiency – Quality –
Innovation
–
Responsiveness
to
customers.
 Analyzing
Competitive
Advantage
and
Profitability.
 Why Companies Fail
 Functional
Chapter
1
Level
Week 5,6
Week 7,8
University of Hail
College of Computer Science & Engineering
AIMS Department
4
Building Competitive
Advantage through
Functional- Level Strategy
Strategies
 Achieving
Superior
Efficiency
 Achieving
superior
Quality.
 Steps in a TQM
Program
 Achieving
Superior
Innovation
 Achieving
Responsiveness
to
customers.
CASE 3
CASE 4
CASE 5
Major 2
Chapter
5
PART 3
Building Competitive
Advantage through
Business- Level Strategy
 Business Level strategy
 Distinctive
Competences
 The
dynamics
Of
Business Level Strategy.
 Cost Leadership
 Differentiation Strategy
 Generic Business –
Level Strategy.
 The Decision tree
 Game Theory
Week 9, 10
Chapter
6
Corporate Performance,
Governance , and
Business Ethics
 Stakeholders and
Corporate Performance
 Agency Theory
 Governance
Mechanisms
Week 11
Chapter
7
Implementing Strategy in
Companies That compete
in a Single Industry
 Implementing Strategy
Week 12,13, 14
2
 Strategic
Systems
control
University of Hail
College of Computer Science & Engineering
AIMS Department
 Restructuring and
Reengineering
CASE 6
CASE 7
CASE 8
FINAL EXAMINATION
3