CONTENT MARKETING FOR STARTUPS
AND PROGRESS TIMELINE
Wed 4th Nov
What is Content Marketing? Where should you be
now?
Year 1891
Year 1895
Year 1900
Now…
Year 1891
Year 1895
Year 1900
Now…
Year 1891
Year 1895
Year 1900
Now…
NOW…..
Mostly Known Content
Repositories
CONCEPT
CM Tactics

CM Marketing
provides media-type
content that
customers want in
exchange for
permission to market
a product or service
to them.
QUICK FACTS
Every
day, more
27
than
million pieces
of content are
shared on the
Web!!!
PROCESS
PROCESS
Related
BUZZWORDS
Content Discovery Platforms
“Marketing today isn’t about the
advertisement, the product, or the
service, it’s about the problem that the
customer needs to solve.”
Diane S. Thieke
Digital Marketeer
Quickanddirtytips.com
“The more content you have, the more
likely your visitors will stick around on
your website. And the more content you
have, the more likely search engines will
be to put more of your website’s pages in
the search index.”
Kristi Hines
writer and professional blogger
Kissmetrics.com
CHALLENGES
CM for Startups
CM for Startups
SEO against the
giants!!
So how are you going to create large amounts of content that
satisfies needs for your users while still advancing your business
needs and not being low quality??
CM for Startups
CM for Startups
CM for Startups
Content Calendar
CM for Startups
Get people to talk about you (earned media)
Example: Industry user reviews (Quora, Reddit…)
 Know how, when and where to disperse content
Example: have a “persona” for each Social Medium,
create content for several sales stages. Create a
content calendar
 Hire free-lancers (Fiverr, Elance, Freelancers)
 Curate content (Buzzsumo, Moz, Alltop)
 Invest in Content Discovery Platforms (Outbrain,
Taboola, Gravity, MGID)

CM for Startups



Keep track of your SEO yourself (Optimizing
company’s URL, using CDN, meta descriptions,
blogging)
Always Always use analytics, free or cheap ones, inhouse solutions if possible (Google Analytics, SM
tools such as Facebook Insights, SimilarWeb..)
Keep track of ROI using qualitative and
quantitative metrics (page views, video shares, new
email subscriptions, filled-out contact forms..)
AND
NOW…..
Where should you be?
Week
Stage
Main Question
Oct 29th
and Nov
4th
Startups’ Failure reasons
Performing Situational Analysis
Being prepped to meet startup
Why is there a high startup failure rate?
What are the main macro-environmental
forces of our startup? (e.g. Italian
ecosystem for startups, global tech
trends…)
What info do we need to know from
startup founders?
Nov 18th
Collected startup’s main problems What sort of help founders asked for?
Revisit situational analysis
What problems founders suffer from, that
they know or don’t know of?
Are the macro- environmental forces still
the same?
Nov 25th
Brainstorm Business Development
Model/ Innovation Patterns
(Hypothesis)
What are the main current components of
the startup?
What are the viable growth strategies?
What realistic unconventional/innovative
strategies can be applied?
Where should you be?
Dec 2nd
Test Business Development
Model through Customer
Development/Journey plan
Prepare customer encounters
What is our current Buyer Utility Map?
What is our current Customer
Development Process?
Are the components written earlier
realistic?
Dec 9th
Collect customer feedback
Design Startup Marketing Plan
How will we interview customers?
What are the urgent and important
marketing ideas given current resources?
(Online and offline)
Dec 16th
Validate Marketing Plan in Field
Prepare Results
Aggregate and prepare Final
Game Plan for client
Given customer reviews, what is our
revisited marketing plan? (Content
Marketing, SEO, new partnerships, events..)
How will we collect all the work done in a
simple yet to-the-point presentation to
client?