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Emily Walker, Gabby Vann, Krista Shaffer
Background
• We were an all girl racing team and got an invitation
to a Supercross competition in Vegas. After a long
brutal dirty race we came out on top. As we took the
victory lap the sponsor of the race presented us with
a huge (and we mean HUGE) check. We decided to
band together and open our bike shop, GKE Bikes.
Roles
• CEO- Gabby Vann - Manages and makes final
decisions of the daily operations within the store and
online with the input of other team members.
• Graphic Engineer- Emily Walker - designs unique bike
parts with a focus on aerodynamics, cost reduction,
and customization
• CFO- Krista - Oversees financial aspects of the
company and performs cost/performance
evaluations as necessary
Types of products
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Bikes
o Supersport - GKE Turbo (Signature bike)
o Cruisers - GKE Smooth 90RX
o Sport - GKE Racer 4000
o Motocross - GKE 7000X
o Dual Purpose - GKE Chameleon 760
o Off Road - GKE Bruiser 500Z
Mother- daughter driving lessons
Beginners Guides on How to Choose Your Bike
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Storefront
Signature bike line on sidewalk display
GKE Turbo accessible in store for test drives on
backlot.
Apparel
o Clothing
 Jackets, Head/Neck Wear, Long Sleeve Shirts,
Pants and Shorts, Sweatshirts, T-shirts,
Rainwear, Riding Socks, Riding Underwear
o Gear
 Helmets, Eyewear, Footwear, Gloves, Boots,
Gear Bags, Vests, Body Guards and Braces
Storefront Cont.
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Gifts/Accessories
o Stickers/Decals
o Helmet Accessories
o Goggle Accessories
o Boot Accessories
o Fuel Cans
o Detachable luggage
o Riding Cameras
o Ramps
o Navigation Controls
o Headwraps
Storefront Cont.
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Maintenanceo Batteries and Chargers
o Chemicals and Cleaners
o Oils
o Safety and Security
o Spark Plugs
o Tools
o Repair Notifications
Tires
o SportBike Tires, Touring Tires, Sand Tires,
Motocross Tires, Off Road Tires, Dual Sport Tires
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Storefront Cont.
Parts (with 6-month replacement warranty)
o Bearings
o Body
o Brakes
o Cooling systems
o Electrical
o Engine
o Exhaust
o Filters
o Fuel and Air Intake Systems
o Suspension
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Online
All in store products available for customization
Customization for bikes
o Colors
o Designs/graphics
Free shipping
Parts Warranty (same as in store)
Good return policy
Sponsored events
Annual breast cancer race
Store Customer Demographics
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Female Bikers with an eye for flair
Male Bikers shopping for that special someone (or
parts for their own bikes!)
Race-oriented or Recreational Bikers
Anyone looking for customized, pretty apparel and
protective gear with a hands on approach to
shopping
Online Customer Demographics
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Female bikers
Male bikers
Race-oriented or Recreational Riders
Experienced bikers looking for ease of shopping and
customizable products
Store Marketing Mix
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Coupons
Ads in womens magazines
Meet the racer
Sponsor annual Breast Cancer Awareness race
Ride before you buy
Backlot racetrack
Customer Loyalty Cards
Online Marketing Mix
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Free 3 day shipping on orders over $99
o Track your order from our website
No Risk Apparel Buying
o Free Return Shipping if it doesn't fit right
Facebook Business Page
o Postings about sales and promotions
o Special deals and offers
Offer "Bill Me Later"
Live Chat Customer Service
Customer Loyalty Cards
Product/Parts Customer Reviews
Sales Force CRM system
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We chose the CRM system over the ERP system
because we are a new business and our main
priority is finding and keeping new customers.
As a new and growing business our processes are
simple enough that we do not need an enterprisewide set of systems to manage our workflow.
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Sales Force CRM details
It manages the relationships of our customers
through cloud computing technology and it helps us
learn more about our customers to keep a lasting
relationship.
It involves aspects of social media, marketing,
customer service, technology solutions, cloud
computing, alert system and budgeting. One of their
unique features is a messaging/ communication
system between employees called Chatter.
Business of all sizes and industries are able to use
this worldwide.
This is a young company with award winning
innovations looking to expand into ERP software.
Uses for CRM
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We will use this system for managing customer
relationships to generate additional revenues. This
system will also helps to combine marketing, sales,
contact management, and customer support. It
helps us to forecast future revenues by comparing
past and present customer purchases.
Pros of Salesforce
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As our business expands we plan on switching to an
ERP system. Salesforce is working on expanding
their product line to include ERP software, making
our switch seamless.
We like the fact that we can work with cloud
computing technology for customer service and
social marketing. Cloud computing allows for faster,
easier access from any location because there is no
software.
The cost of Salesforce is very affordable and fits
within our business plan.
Cons of Salesforce
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Built for small businesses and not conducive for
rapid expansion.
Sales force contains multiple product lines and their
innovations often don't reach their full potential.
Sales force Core CRM programs often do not
compete with larger companies such as Microsoft
and Oracle.
A newer company competing in a small share of the
market.
Cost
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The cost ranges for $5 to $250 per month
depending on the users, features, and coverage you
want.
Our company would benefit most from the
unlimited plan, for $250 per person per month,
which includes unlimited access to all enterprise
and professional features plus access to 24/7
support.
References
Barrett, V. (2012). Why Salesforce.com Ranks #1 On Forbes Most Innovative List. Retrieved March 25, 2013.
From http://www.forbes.com/sites/victoriabarret/2012/09/05/why-salesforce-com-ranks-1-on-forbes-mostinnovative-list
CRM Cafe. (2013). Top 5 CRM Systems. Retrieved March 25, 2013. From http://www.crmcafe.com/crmsoftware.php
CRM Landmark. (2013). CRM Software Reviews. Retrieved March 25, 2013. From
http://www.crmlandmark.com/salesforce-com.htm
Ferranti, Marc. (2012). Salesforce.com plans to Leap into ERP. Retrieved March 25, 2013 from
http://www.infoworld.com/t/applications/salesforcecom-plans-leap-erp-430
Laudon, J.P., & Laudon, K.C. (2012). Management Information Systems: Managing the Digital Firm.
Location: Pearson.
Miki Keller (2013). Beginners Guide: How to Choose a Dirt Bike. Women Riders Now. Retrieved February 7,
2013. From http://www.womenridernow.com/pages/How_to_choose_a_dirt_bike.aspx
Rocky Mountain ATV.MC (2013). 3 Ways to Search for Parts. Rocky Mountain ATV.MC. Retrieved February
7, 2013. From http://www.rockymountainatvmc.com/s/44/54/Dirt-Bike-Parts
Rudo, Paul. (2010). What's the Difference Between CRM and ERP. Retrieved March 25, 2013 from
http://enterprisefeatures.com/2010/08/what%e2%80%99s-the-difference-between-crm-and-erp/
References Cont.
Sales Force (2013). CRM from Sales Force. Retrieved March 25, 2013. From
http://www.salesforce.com/crm/
Top Ten Reviews. (2013). Sales Force. Retrieved March 25, 2013. From http://crm-softwarereview.toptenreviews.com/salesforce-review.html
Wikipedia (February 6, 2013). Motocross. Retrieved February 7, 2013. From
http://en.wikipedia.org/wiki/motocross