EMPLOYEE ENGAGEMENT
WITHIN A SUSTAINABILITY
STRATEGY
April, 2012
Bloomberg’s Sustainability Strategy is to redefine what it means
to be a ‘sustainable business’
We have pursued several broad goals as part of this mission
▪ Reduce our energy, emissions, waste and water consumption
▪ Improve operating margins and risk management
▪ Collaborate with multiple stakeholders to maximize value for participants
▪ Integrate environmental considerations throughout the Company’s operations
▪ Influence Behavioral Change at work and at home
Strong senior leadership support and engagement differentiate us
▪ Our owner and senior management are well educated in sustainability issues
▪ Bloomberg’s unique market role creates an opportunity (responsibility) to lead
▪ Community service and Philanthropic giving lie at the core of the Company’s culture
Our mission and goals reflect a concept of sustainability as a
material determinant of a well run company
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BLOOMBERG’S
SUSTAINABILITY
APPROACH
April, 2012
We developed a framework to evaluate opportunities and
determine investment attractiveness
Environmental Benefits
Description
Specific
Indicators
 Measures impact on the
environment from BLP’s
business operations.
 Carbon emissions
equivalents
 Non-biodegradable
solid waste
 Toxic waste
 Water usage
 Deforestation
 Impact on plant life,
animal life land
resources (e.g. strip
mining)
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Financial Benefits
 Measures
financial impact of
the change to the
company.
 Incremental
operating expense
(one time and
recurring)
 Incremental capital
expenditures
 Incremental FTE
resources required
 Operating expense
savings
 ROI (Return on
Investment)
 NPV (Net Present
Value)
 Payback period
Company Fit

Measures the
extent to which the
change fits with the
overall BLP culture.
 Fit with perception
of BLP as a
progressive
company
 Impact on
employee
satisfaction
 Impact on
employee
interaction / shape
culture (hard
working,
passionate,
customer-centric,
intuitive, etc.)
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The framework enabled Bloomberg to identify and execute high
value projects with multiple benefits
Notable Achievements
Avoided
equivalent of one
year of emissions
from operations
Facilities
Asset Mgmt
Released The Sustainability Edge in May, Bloomberg’s first
public sustainability report. We achieved a B+ rating from the
Global Reporting Initiative (GRI) and a glowing review from
the Corporate Register titled “Bloomberg: A paragon of
what they preach”.

With Markets Magazine and Bloomberg Businessweek FSC
certified, Bloomberg is the only multimedia company in the
world with 100% of its portfolio to be sustainably produced.

By 2012, nearly 50% of our colleagues will work in certified
LEED offices around the world

Ground broken on Solar Array at Skillman campus in 2011.
Project will generate 2.8M kWh, approximately 58% of
Building 100’s annual electricity consumption.
BGREEN
Awareness
Regional Projects:
Distribution
25%
8%
Markets Mag
5%
Prof. Dev.
5%
Global Real… 4%
Marketing

4%
Engineering
4%
InfoSys
4%
BGREEN/Ot…
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Unaware
6%
Asia
5
Project distribution
by Department
EMEA
15
North
America
6
Latin
America
9
Neutral
7%
Aware
87%
40%
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During this time, we’ve continued to learn and extend our efforts
beyond operations
Philanthropic Activity
Product Development
Collaborating with and supporting NGOs driving
sustainability standard setting , disclosure and
market development through voluntary, multi
stakeholder efforts
• Leveraging Bloomberg’s core strengths to develop
products that accelerate solutions to environmental
challenges and successful business opportunities
for Bloomberg
▪ Grants
▪ ESG Data
- Provided grants in partnership with customers
to environmental organizations to improve
environmental data for financial integration
▪ Sponsorship
- Support for sustainability events and initiatives
that bring together finance, industry
governments and non-profits to address
environmental challenges
data sets to provide better insight into how
companies are managed ‘beyond financials’
▪ BNEF Acquisition
- added leading clean energy and carbon market
research and information provider into
Bloomberg suite of products
▪ Sustainability website
▪ BOB
-
- created environmental, social and governance
Identify and co-deliver targeted sustainability
specific volunteer programs for employees in
multiple locations to educate and engage them
in areas important to Bloomberg
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-
will launch a sustainability channel on
Bloomberg.com covering related issues to
inform and hold the interest of the C-suite
|
These efforts have garnered attention globally and positioned us
as a leader in Sustainability
"Every Wall
Street
analyst has a
Bloomberg and looks
at it every day," says
Adam Kanzer, of
Domini Social
Investments.
"Analysts are going
to say, 'If Bloomberg
thinks this is
important, maybe I
ought to be paying
attention.' "
Curtis Ravenel’s Bloomberg terminal had a
flashing email message from the President of the
company, Dan Doctoroff. Curtis was scheduled to
meet with Doctoroff and Chairman and CEO Peter
Grauer later that day. Doctoroff’s email expressed
concern about the environmental, social and
governance (ESG) performance investment
analysis tools that Curtis and colleagues had
spent the past year developing. ESG metrics are
used to try and evaluate important intangible or
“extra financial” issues - like human capital, risk
management, brand, carbon exposure and
capacity for innovation - that cannot be accounted
for with pure financial analysis.
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“Grauer recalled
Ravenel pitching the
ESG product with his
colleagues Gary
Turkel and Alex
Clode to Doctoroff
and himself. ‘They
presented it directly
to Dan and me at
about seven o’clock
on a Friday night,
and we immediately
said, ‘let’s do it’”
“ESG is here to
stay,” adds Curtis
Ravenel, head of
global
sustainability
initiatives at
Bloomberg. “The
lack of this data is a
fundamental
market externality
that the market
needs to
internalise.”
Bloomberg: A paragon of what they preach
By William D Alessandro on August 02, 2011 at 2:32pm.
Content:
In April 2009 Emil Efthimides, the manager of
environmental, social, and governance (ESG) data for
Bloomberg L.P., joined a panel at a conference in San
Francisco to promote a new product. His financial data
services company was adding sustainability metrics to
the real-time corporate profiles accessed by the
300,000-odd subscribers to Bloomberg’s computer
terminals. More than 100 ESG measures and ratios
would be available on their screens at no extra charge.
Only about one in 10 of Bloomberg’s customers factored
ESG criteria into their investment decisions. Now at least
they could see the information, Efthimides said.
“Pop some corks.
Your first-time report
surpasses what few
others have
accomplished after
many tries. “
|
EMPLOYEE ENGAGEMENT
WITHIN THE CONTEXT OF
OUR EFFORTS
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January, 2012
A robust employee engagement campaign aligns with the
broader sustainability strategy of the firm
New Markets
Risk Mgmt
/ Analytics
Supply Chain
Risk
Responsible
Forestry
Management
New
Customers
Brand/
Reputational
Management
Product
Community
Engagement/
Regional
Presence
Sustainability
Philanthropy
Employee
Engagement
Volunteer
Projects
Education /
Training
Enhanced
Content
Environmental
Standards
& Transparency
Green Building
& Energy Efficiency
Electronics
Efficiency
& E-Waste
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“Develop a robust employee
engagement campaign that
influences behavioral
change at work AND at
home”
– Peter Grauer,
Bloomberg Chairman
Environmental
Impact reduction
Social
Investment
Building the
Brand
Operating Cost
reduction
Revenue
Generation
|
Highlighting 5 areas of Bloomberg’s success in engaging their
employees on Sustainability
Action
Engagement
1.
2.
3.
4.
Impact
New Hire
Orientation
▪ Early engagement
▪ Every new hire is introduced to our
Quarterly
Campaigns
▪ Provide visibility to
Global Squads
▪ Employees volunteer
▪ Develop a program that is more
to help in satellite
offices
regionally appropriate across
markets
sustainability efforts on day 1
emerging
sustainability issues
▪ Raising awareness
Earth Day
▪ Introduces the conversation;
provide employees with a toolkit for
more sustainable life style choices
▪ A day to celebrate the Earth; rather
than lecturing on how to preserve it
5.
Active engagement
▪ Give your employees
▪ Shift from listening to actions
something to do
Employees need a broad suite of engagement activities that
encourage a shift towards sustainable living
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New Hire Orientation
•
•
On the first day of working at
Bloomberg, employees are exposed to
our sustainability efforts at New Hire
Orientation
Since 2007 Bloomberg has on-boarded
3,750 new employees
•
•
•
•
15 Minute presentation of Bloomberg’s
commitment across community,
operations & products
Provide instructions on how to properly
separate trash within the office (landfill,
paper, recycling & composting)
Encouraged to visit internal website –
BGREEN <GO>
Entice them with special offers and
discounts that have been negotiated on
their behalf – Zipcar, Fresh Direct, etc.
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Quarterly campaigns
•
Every quarter Bloomberg launches a new campaign around a sustainability
topic, providing our employees with:
1. Background on the issue
2. A toolkit for reducing personal environmental impact
3. Examples of how the issue affects Bloomberg’s day to day operations and steps
that Bloomberg is taking to mitigate them
Campaigns typically consist of one or
more of the following engagement
activities:
-
A revised look and feel to our intranet site
A global contest
Weekly blog entries
A video
Lunch and learns
-
NGO’s
Internal business leaders
Entrepreneurs
Local agencies
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Previous
Campaign Topics
- Food
- Water
- Waste
- Energy
- Sustainable
Consumption
- Transportation
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Campaign event examples
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Global Squads
In order to tap into the pulse of the Company and be sensitive to regional differences across our
global footprint, Bloomberg has developed 13 BGREEN Squads to help us identify local
projects, appropriate communications styles and speakers that resonate with our major
offices around the world.
Squad Offices
Squads members are an interdisciplinary group made up of footprint
departments (operations) and non-footprint departments (sales/news) - New Jersey (2)
•
Specific roles and responsibilities
•
•
•
•
•
Conduct new hire orientation in small offices
Answer questions about program & waste disposal
Contribute to the blog, encourage contest participation
Lead on active participation initiatives
Rewarded by Sustainability team
•
•
•
Forums with Chairman during business trips
Group lunches
Dinners with Sustainability Team
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-
Washington DC
San Francisco
Sao Paulo
London
Frankfurt
Dubai
Mumbai
Tokyo
Hong Kong
Singapore
Australia
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Earth Day
Everyday, we’re encouraging employees to BGREEN.
Sometimes we just need to stop and take it all in, to remember why we’re doing it.
Earth Day is that day, the chance to celebrate our planet.
Earth Day 2012: Blue Planet
Recreation
Commerce
•Over 50% of the world’s population
lives within 50 miles of the coast
•Ocean and coastal tourism generates
$60 billion annually
•90% of all traded goods are
transported on the water
•Wetlands around the world provide
goods and services to people worth an
estimated US$70 billion a year
Science
Food
•Around 20% of human’s consumption
of animal protein comes from the sea
•Around 80% of the water we drink is
evaporated from our waterways
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•80% of all life is found beneath the
ocean
•The oceans have absorbed 80% of
heat produced by climate change
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Active Engagement
As sustainability begins to weave its way into the culture of the organization; its important to
actively engage your employees. Four examples of active engagement are as follows:
Employee CSA
PC Sleep Program
Internal BGREEN Blog
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E-Waste Collection
Drives
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RESULTS
April, 2012
The results of our engagement strategy have been beneficial to
the firm, to our employees and to our culture
POSITIVES
• Awareness of the BGREEN program is very high; 87% across the firm
• Nearly 70% of the firm believes that sustainability is a core part of our firm’s culture and
has a positive effect on their employee satisfaction
• In both the workplace and at home, respondents perceive themselves as advocates for
sustainability
• Earth Day and Attend Lunch & Learns programs are the activities most likely to be
recommended to colleagues
NEGATIVES
• Respondents indicated low awareness of Bloomberg businesses’ sustainability
involvement
• Respondents are unsure whether Bloomberg influences sustainability awareness and
initiatives among its customers
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Additional Information on Bloomberg’s Sustainability Effots
Download our Sustainability Report:
www.bloomberg.com/bsustainable
Email Bloomberg Sustainability
bsustainable@bloomberg.net
Follow me on Twitter @Lee_Ballin
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| 18