iPhone & Android Comparison
Aurel Jamilov
28.01.2011
Agenda
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•
•
•
•
Introduction
Business Comparison
Software Comparison
App Store: User & Developer
Summary
2
Introduction: Mobile vs Desktop
Source: www.greenorange.com
3
Business Comparison: Some facts from Internet
Google
Apple
Motto
Don’t be evil
Think Different
Key to success
Algorithms
Elegance
Work ethic
20% of employees' time
for pet projects
120% of employees' time
for Steve's projects
The employees who
matter
Engineers
Designers
How decisions get
made
Data, data, data
Because Steve says so
Car of choice
Prius
Mercedes SL55
Big challenge
Can they make money on
anything but search?
Does anyone but Jobs
have vision?
4
Business Comparison: Market Capitalization
In 6 years, Apple’s market capitalization outweighed both the
new and old tech champions
5
Bloomberg.com
Business Comparison: Supply Chain Overview
Figure 1: Supply Chain Overview
Source: Communications of ACM
6
Business Comparison: Android vs iOS
• 5 Nov 2007:Android
announced
• Oct 2008 First Android
running smartphone
• 1st 1 mln devices sold within 70
days
• 14 OEM currently ship the
Android based devices
• 9th of Jan 2007 iPhone
announced
• 29 June 2007 market
introduction of iPhone
• First 1 mln devices sold within
74 days
• Manufactured by Apple only
7
Business Comparison: Google Android
Originally Search Engine/ Online Ad
Business
• Economies of Scale
• Broad Handset Manufacturer Base
• Supported by variety of Mobile
Operators
• New Platform for mobile ads
• New business opportunities in HW
segment
8
Business Comparison: Google Android
Source: Jason Chen, 2008
9
Business Comparison: Apple iOS
Originally in HW & SW Business
• Premium Brand with high margin
• Strong product ecosystem
• Halo effect
• Economies of Scale
• Controls the seamless integration of
hardware and software
• Less bargaining power from
supplier/ODM/buyer side
• Faster response to market needs
Strong Ecosystem fosters Apple’s “Digital Hub” Strategy through Halo
Effect
10
Business Comparison: Apple iOS
iTunes’ goal is to lock the consumer in
Source: Apple Annual Reports 2009
11
Source: Gizmodo.com
Business Comparison: VRIO Model
Resources and
Competencies
Value
Rarity
Imitability
Organization
Brand
Both
Apple
Apple
Apple
Hardware
Apple
Apple
Apple
Apple
Software
Equal
Apple
Equal
Apple
iPhone named based smartphone device by Engadget, Gizmodo, Consumer
Reports, ZDNet, Walt Mossberg of Financial Times etc.
13
Sotware Comparison: Specifications
Source: PCWorld.com
14
Software Comparison: Market Share Overview
Source: Nielsen Company
15
Software Comparison: OS Traffic worldwide May
2010
Smartphones generate 46% of mobile media traffic in May 2010, up
from 22% in May 2008
Source: www.greenorange.com
16
App Store Comparison
• 1-2 bln downloads
• More than 100K Apps
• Jailbroken
• More than 10 bln downloads
• More than 250K Apps
• Jailbroken
17
App Store Comparison
Android and iPhone users spend 79-80 minutes/day using apps
Source: www.open-source.com
18
App Store Comparison
iPhone users and Android users spend similarly
Source: www.open-source.com
19
App Store Comparison
iPhone OS average purchase price higher than
Android
Source: www.open-source.com
20
App Store Comparison
Source: www.open-source.com
21
App Store Comparison
Source: www.open-source.com
22
App Store Comparison
Source: www.open-source.com
23
App Store Comparison
Source: www.open-source.com
24
Summary
•
Mobile on track to eclipse desktop in the year 2015, 1 out of
3 of phone owners using mobile media.
•
Globally mobile internet use has grown 43% over the last
year
•
Android and iPhone users spend 79-80 min/day using
apps
•
Over the past year (from May 2009) the number of
Android devices has grown 29%
Enjoy the great products from both sides!
25
Bibliography
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Burrows, Peter, „Apple VS Google.“ BusinessWeek, 1/25/2010, Issue Nr.416
Linden G,Kraemer K, Dedrick J, ” Who Captures Value in a Global Innovation Network? The Case
of Apple’s iPod” Communications of the ACM, March 2009, vol. 52, no. 3.
•
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http://www.apple.com/pr/library/2011/01/18results.html
http://www.comscore.com/Press_Events/Press_Releases/2011/1/comScore_Reports_November
_2010_U.S._Mobile_Subscriber_Market_Share
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•
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www.millennialmedia.com/research
http://bits.blogs.nytimes.com/2011/01/21/will-apple-put-the-iPhone-on-other-carriers/
http://www.pcworld.com/zoom?id=208491&page=1&zoomIdx=1http://www.reuters.com/article
/idUSTRE6AS0XB20101129
•
http://touchreviews.net/apple-ios-android-web-share/
26
Thank you!