Warm-up:
1) Get the “Propaganda Matching” sheet. Glue it
below the Warm-up essays from last class and
complete the matching.
2) Have out your homework on “Campaign
Financing” to be graded.
3) Glue this worksheet on the next right hand
page across from your Warm-up essays and
Propaganda Matching.
4) Returned papers- Where do they go?
 Debate guide- left hand page after Campaign
Finance
 Propaganda Analysis – next right hand page
___ Bandwagon
A. only one side of an issue
___ Endorsement
B. Calling someone a bad name or giving them an unpleasant label
___ Stacked Cards
C. A logo or image candidates hopes helps you remember their ad
___ Just Plain Folks
D. Thinking everyone else agrees with an interest groups viewpoint or everyone else is going
to vote for a candidate
___ Name-Calling
E. Supporting a candidate because someone famous stated they like and approve of them
___ Symbols
F. Appeal to the every day, average voter by making them think that a candidate is just like
you, with the same desires and concerns
Daily Objectives
1. How has increased campaign costs affected
running for political office?
2. What is “Campaign Finance Reform”?
Campaigns
Costs
Discussion
What do you think candidates spend
money on in a campaign?
How much money do you think they spend
per campaign today?
Do you think anyone who wants to run for
office can afford to? Why or why not?
Running for Office
• Campaign funds pay for TV ads, airfares,
worker salaries, and professional
campaign consultants. 
• They also pay for computers, phones,
postage, and printing costs. 
• Local races may cost only a few thousand
dollars. 
• Congressional races average about $1.5
million. 
• A presidential race can cost hundreds of
millions of dollars.
Let’s look at some campaign funding
and expenses!
2008 Presidential Campaign
2012 Presidential Campaign
Contributions
Expenses
http://www.opensecrets.org/pre
s08/index.php?cycle=2008
• http://www.opensecrets.org/p
res12/index.php
Expenses
http://www.opensecrets.org/pre
s08/expenditures.php?cycle=2
008
Running for political
office is
EXPENSIVE
The high cost of getting elected has
changed the way candidates campaign
for elected office.
RISING CAMPAIGN COSTS HAVE:
Requires candidates to conduct extensive
fundraising
• To help pay for campaigning
Limits opportunities to run
for public office
• You can’t come up with the
money, you can’t run for
office.
Gives an advantage to wealthy individuals
They can afford to put in some of their own money
and they have rich friends!
Gives interest groups increased influence in public
policy
They will lobby a candidate with promises of
additional money if they help to get the
candidate elected and if the candidate supports
their issue while in office. It works!
Short Safari Montage Video
INTEREST GROUPS
Defined: groups of people that
influence government officials by
giving them $
POSITIVES:
NEGATIVES:
Encourages the
development of political
action committees (PAC)
They are allowed to
donate unlimited
amounts of soft money to
a campaign. Whereas,
individuals and business
donations are limited.
• http://www.opensecrets.org/p
acs/index.php?party=A&cycle
=2012
• http://www.opensecrets.org/p
arties/index.php
Cash for campaigns
By 1972, the government saw the unfairness in the
way money was distributed and used for
campaigns.
The government started Campaign Finance
Reform Laws.
Political Cartoon
These laws• Are in response to rising campaign costs
• Want to reform campaign financing
• Establish limits on the amount that individuals
may contribute to political candidates and
campaigns
Campaign Finance Reforms
DID YOU KNOW?
That the government has not placed as
many limits on PAC contributions. That
is why that group is growing and gives
more money.
This is called soft money because
it does not go to the candidate
directly but to the political party who
can spend it on the candidate.
Why do you think the amount
candidates give to their own
campaign is the least?
Complete today’s lesson
Next class
VOCAB QUIZ
NEXT CLASS
1) Write a conclusion for
today’s lesson and get
• Platform
it stamped.
• Mass media
2) Refer to the
• Social media
objectives on the
• Public policy
board. You can write
• Propaganda
it on your lined page.
• Bias
3) Get a game board and
• Editorial
play the “Campaign
• Interest Group
Notebooks
Finance” Game for
• PAC
due next
the rest of class.
week
• Soft money