“The Beachcomber is the voice of the Miami
Beach Senior High Community. . . 2000 strong”.
The Student Newspaper of Miami Beach Senior High for 82 Years
MARKETING OBJECTIVES
• Sell More Food Items
• Get More Afternoon Business
• Sell More Gift Items and Gift Cards
• Increase Weekday Traffic
“The Beachcomber is the voice of the Miami
Beach Senior High Community. . . 2000 strong”.
The Student Newspaper of Miami Beach Senior High for 82 Years
The Beachcomber MISSION STATEMENT
T h e B each co m ber i s t h e st u den t n ew sp ap er o f
M i am i B each S en i o r H i g h , dedi cat ed t o
i n f o r m i n g t h e st u den t bo dy, f acu l t y an d t h e
M i am i B each co m m u n i t y. T h e B e a c h c o m b e r
u p h o l ds t h e h i g h est j o u r n al i st i c, academ i c,
an d co m m u n i t y st an dar ds.
The Beachcomber was established in 1926. It distributes 5,000 full-color copies of
4-8 issues to a student body of 2,000.
Established in 1926
Distributes 5,000 full-color copies of 46 issues
Student body of 1,936
“The Beachcomber is the voice of the Miami
Beach Senior High Community. . . 2000 strong”.
The Student Newspaper of Miami Beach Senior High for 82 Years
ALL ABOUT JAMBA JUICE
 How long in business?
[
 How long have present managers been on Miami Beach?
[
 Type of product and specialty of the business?
[Healthy fruit smoothies and food]
 Average price for product items sold?
[
 Special services offered?
[Catering, JambaCards]
 Where are they located in relation to the school?
[Biscayne Boulevard, North Miami]
 Special features of the business?
[
“The Beachcomber is the voice of the Miami
Beach Senior High Community. . . 2000 strong”.
The Student Newspaper of Miami Beach Senior High for 82 Years
The Beachcomber Reader
1. The Beachcomber is the student run newspaper for Miami Beach Senior High’s 2,000 students
and faculty.
2. Editorial includes: news, features, opinion, art and entertainment, and sports.
3. Students pass along The Beachcomber to parents, teachers and peers.
4. Students stay in one school for 4 years. . .4 years of customers living in your marketing area.
5. Students generally shop with friends.
6. Students are the ideal demographic: 14-18 years of age.
7. Students interact daily and pass the word on.
8. Students/readers tend to have a high disposable income, and parents are well networked into
the diverse fabric of the Miami Beach Business world.
“The Beachcomber is the voice of the Miami
Beach Senior High Community. . . 2000 strong”.
The Student Newspaper of Miami Beach Senior High for 82 Years
DISTANCE FROM YOU TO US
Jamba Juice
9.9 miles, or about 23
minutes by car
Miami Beach Senior High
[??%] of Miami Beach Senior
High students drive daily or car
pool.
“The Beachcomber is the voice of the Miami
Beach Senior High Community. . . 2000 strong”.
The Student Newspaper of Miami Beach Senior High for 82 Years
W H E R E M I A M I B E AC H S E N I O R H I G H S T U D E N T S L I V E :
7%
7%
Zip Codes
18%
25%
33139
33140
33141
43%
33154
Other
“The Beachcomber is the voice of the Miami
Beach Senior High Community. . . 2000 strong”.
The Student Newspaper of Miami Beach Senior High for 82 Years
1 8 % O F M I A M I B E AC H S E N I O R H I G H S T U D E N T S
LIVE WITHIN ZIP CODE 33154
33139
33140
33141
33154
Other
18%
2 miles away
“The Beachcomber is the voice of the Miami
Beach Senior High Community. . . 2000 strong”.
The Student Newspaper of Miami Beach Senior High for 82 Years
T H E B E N E F I T S O F A DV E R T I S I N G W I T H T H E
B each com ber
• 98% spend each week on personal things.
• 91% spend $10.00 or more weekly.
• 68% spend $20.00 or more weekly.
• 74% learn about a business through advertising or a coupon.
• 49% of students generally travel as a group. (Average group size is 3
friends)
•81% are likely to spend at a business if their friends recommend it.
“The Beachcomber is the voice of the Miami
Beach Senior High Community. . . 2000 strong”.
The Student Newspaper of Miami Beach Senior High for 82 Years
WHAT The Beachcomber READERSHIP HAS TO SAY
What Our Readers Say:
“The Beachcomber’s information is always reliable. I know I can
trust it. If The Beachcomber says that a business is a cool place,
then I believe it.”
-Noah Sobel, sophomore
What Our Readers Say:
“I am always looking to The Beachcomber for advice on what to
buy. If the newspaper advertised a business, I would definitely try
it out.”
- Mark Zavala, junior
“The Beachcomber is the voice of the Miami
Beach Senior High Community. . . 2000 strong”.
The Student Newspaper of Miami Beach Senior High for 82 Years
A Previous Successful Ad Campaign
How it was successful…
“The Beachcomber is the voice of the Miami
Beach Senior High Community. . . 2000 strong”.
The Student Newspaper of Miami Beach Senior High for 82 Years
HOW WILL YOUR AD LOOK?
QUARTER
PAGE
EIGHTH
PAGE
(4” x 5”): $45
(5” x 8”):
$90
FULL PAGE
(10” x 16”): $300
HALF PAGE
(8” x 11”): $150
“The Beachcomber is the voice of the Miami
Beach Senior High Community. . . 2000 strong”.
The Student Newspaper of Miami Beach Senior High for 82 Years
Average cost of items: ~
Average cost of ad in The Beachcomber: ~ $67.50
(1/4 page x 8 issues less 25%)
Number of items needed to be sold to recoup cost of ad: ~
The Beachcomber Circulation and Distribution
5,000 copies per issue
 4-8 issues a school year

“The Beachcomber is the voice of the Miami
Beach Senior High Community. . . 2000 strong”.
The Student Newspaper of Miami Beach Senior High for 82 Years
CALL: 305-532-4515 and ask for Andy Weiss
Email: aweiss@dadeschools.net
We are also online at:
www.beachcomberonline.ning.com