APPLICATION OF MOBILE
TECHNOLOGIES IN ELECTRONIC
COMMERCE
Katarzyna Skibicka
Contents
What is Electronic Commerce?
What is Mobile Commerce?
What are Mobile Technologies?
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Laptops and PDAs
Mobile telephony devices
Mobile networking devices
Identification technologies
Summary
Sources
What is Electronic
Commerce?
Electronic Commerce
e-commerce, eCommerce
Buying and selling of products or
services over electronic systems
(eg. Internet)
Virtual items- access to premium
content on a website
Physical items- objects requiring
transportation
Electronic Commerce
Sales aspect of e-business
Consists of the exchange of data
Facilitates financing and payment
aspects of the business
transactions
Consumer level- World Wide Web
Institutional level- exchange
financial data
Electronic Commerce
E-tailers – online retailers
e-tail – online retail
B2B – business-to-business
B2C – business-to-consumer
Electronic Commerce uses
Internet marketing
Online transaction
processing
Supply chain
management
Electronic data
interchange
Electronic funds
transfer
Inventory management
systems
Automated data
collection systems
Advertising of flights
Book the ticket online
without going out of home
Availability of tickets on
certain date and hour
Interchange data with
company
Pay for the ticket online
(eg. By credit card)
Company updates the data,
increases prices
Company collects data of
customers and flights
Business Applications
Email
Instant messaging
Newsgroups
Online shopping and order tracking
Online banking
Online office suites
Domestic and international payment
systems
Shopping cart software
Tele-conferencing
What is Mobile Commerce?
Mobile Commerce
M-Commerce, mCommerce, UCommerce
”Mobile Commerce is any transaction,
involving the transfer of ownership or
rights to use goods and services, which
is initiated and/or completed by using
mobile access to computer-controlled
networks with the help of an electronic
device.”
Page 33, Tiwari, R. and Buse, S. (2007): The Mobile Commerce Prospects: A Strategic
Analysis of Opportunities in the Banking Sector, Hamburg: Hamburg University Press
Mobile Commerce
Branch of e-commerce
Users interact with service
providers through a mobile and
wireless network
Users use mobile devices for
information retrieval and
processing transactions
Classification of M-Commerce
Services and Applications
Based on functionality:
Directory- oriented
• Provides information to mobile users
(only read request to directory)
• Eg. location, content, user
dependent, being localized and
personalized, specific for every
mobile user
Classification of M-Commerce
Services and Applications
Based on functionality:
Transaction- oriented
• Conducts transactions between the
service provider and mobile users
(read and write request to directory)
Mobile Commerce
Products and services:
Mobile ticketing
• Booking, cancelling- tickets sent to
mobile phones, to laptops
• Bus tickets, flight tickets, train tickets
Mobile vouchers, coupons and
loyalty cards
• Virtual tokens sent to mobile phones
• Location based services
Mobile Commerce
Products and services:
Location- based services
• Location used for MCommerce transactions
• Eg. of services: local maps, local offers,
local weather
Information services
• Services delivered to mobile phone users
• Eg. of services: news services, stock data,
sports results, traffic data and information
Mobile Commerce
Products and services:
Mobile banking
• Using mobile phones or mobile
equipment to access account
information and make transactions
Mobile purchase
• Online shopping, browsing, ordering
Mobile marketing and advertising
• Sending advertising messages
What are Mobile
Technologies?
Mobile Technologies
Portable personal technologies
Enable people to use IT and not
being tied to a sigle location
Any business with workers away
from office can benefit fron using it
Number of users of mobile devices
is increasing
Mobile Technologies
Communication technologies used
by mobile devices:
Wireless Fidelity (WiFi)
Bluetooth
3G
Dial-up services
Bluetooth
Wireless communication
technology for exchanging data
over short distances between
different electronic devices like
keyboard, laptop, palmtop, mouse,
mobile phone
It uses radio technology
Transmission- 721kb/s, 2,1Mb/s
Bluetooth
Low power consumption with short
range
Power-class-dependent:
• 1 meter
• 10 meters
• 100 meters
Eg. of applications:
• Wireless networking between PCs
• Sending small advertisements
• Transferring files from PDAs to PCs
Wi-Fi
Wireless brand owned by Wi-Fi
Alliance
Covers greater distances than
Bluetooth, uses more expensive
hardware, has higher power
consumption
It’s replaces cabling for general
LAN access
Laptop
Full functionality of a desktop PC
Full range of office software
Can be connected to the Internet, office
network via a landline, wireless data
services
Immediate access to data
Enable:
• Making presentations, check stock leves
• Flexible working
• Keep in touch via email while out of the office
PDA
Personal Digital Assistant
Small size
Runs cut-down versions of office
softwares
Enables access to emails,
schedules, documents
Softwares can be installed
Can be connected to the network
using cables or wireless technology
Mobile Telephony Devices
Important part of business life
Main features: making calls,
receiving voicemail, call diversion
Offer data transmission
Smartphone
Offer data transmission- emails,
web access, simplified office
applications
Advanced capabilities, PC-like
functionality
Runs complete operating system
software
Full keyboard
2G
Second-Generation Wireless
Telephone Technology
Phone conversations are digitally
encrypted
Introduced data services for
mobile, SMS messages, email
Low powered radio signals
Increase sound quality
GSM
Global System for Mobile
Communication
Telecommunication system
Cellular network
Most popular standard for mobile
phones
Allows mobile phones to send and
receive data, make voice calls
Signaling and speech chanels are digital
Allows full mobility of client
GSM
Infrustructure elemetns responsible
for storing data
Roaming
5 main GSM standards:
• GSM 400,GSM 850,GSM 900,GSM-1800,
GSM 1900
GSM 850, GSM 1900- North/South
America; GSM 900/1800- rest of the
world
GPRS
General Packet Radio Service
Packet oriented mobile data
service
Data rates from 56 up to 114kbit/s
Allows using Internet, streaming
transmission of audio/video
User pays for sent and received
bytes of data
It is often called 2.5G
3G
Third-Generation of tele standards
and technology of mobile networking
Greater network capacity
Services include: voice telephony,
video calls, broadband wireless data
Data transmission rate 14,4Mbit/s on
the downlink, 5,8Mbit/s for the uplink
Based on UMTS standard
UMTS
Universal Mobile Telecommunications
Systems
UMTS uses W-CDMA as underlying air
interface
Higher quality of service, better use of
radio capabilities
UMTS
Services:
• Fast Internet access
• Videotelepnone, videoconference
• TV, radio, music, video
• Navigation and localization
W-CDMA
Wideband Code Division Multiple
Access
Higher speed transmission protocol
Radio channels are 5MHz wide
One transmission channel is used for
many simultaneous transmission
Mobile Networking Devices
Mobile IT devices which can use
wired and wireless networking
technologies like:
• Dial-up networking
• GSM, GPRS
• LAN
• Wi-Fi
• Bluetooth
Identification Technologies
BCODE
Identifier which is sent to mobile
phone by SMS, it’s read
electronically from the screen
It can be used as tickets,
vouchers, ID, advertising, loyality
programs
RFID
Radio-Frequency Identification
Authomatic identification method
relying on storing and remotely
retrieving data using radio waves
Electronic bar-code
System includes:
• Reader with transmitter and decoder
• Antenna
• Tags (active, passive)
RFID
Current uses:
Passports
Transportation payments
Product tracking
Transportation and logistics
Animal identification
Promotion tracking
Libraries
M-RFID
Mobile RFID
Services which provide information
on objects with an RFID tag over a
telecommunication network
Reader- installed in mobile device,
tag- fixed
Used in m-commerce
Supports supply chain
management
Benefits From Using Mobile
Technologies in M-Commerce
Improve service offered to customers
Link person directly to office network
while working off site
Enable home working or working while
travelling
Business doesn’t have to be tied to a
single location
Help in introducing new products and
services
Summary
E-Commerce
• Different procedures using electronic
was for transaction making
M-Commerce
• Ability to conduct commerce using a
mobile device
Mobile Technologies
• Portable and personal technologies
applied in devices
Sources
http://www.ws-webstyle.com
http://encyclopedia.thefreedictionary.com
http://webopedia.com
http://en.wikipedia.org
http://www.cs.ucy.ac.cy/networksgroup/pubs/
published/2002/m-commerce-final-revised.pdf
http://www.kingston.ac.uk
http://portal.acm.org
http://www.businesslink.gov.uk
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