Cisco - SMB Solution Selling 101 Ray Arasteh Cisco Technology Solutions Engineer Ingram Micro Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1 Agenda – Cisco SMB Solutions Cisco Investments in SMB Business Creating SMB Solutions Cisco SMB Product overview Cisco SMB Solutions Selling Cisco Smart Designs Cisco NFR Program Cisco SMB Services & Support Cisco SMB Cash Back Program – PDF Cisco Select Certified Path and Partner Benefits OIP / PDF Plus Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2 Commitment to Small Business Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3 Purpose Built Products For Small Business Communicate Secure Connect Purpose-Built Products and Services Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4 Cisco Registered Partner Product Portfolio • Integrated phone system and network • Unified Communications • Selling UC/Voice Requires SMB Select Specialization • Selling Switching Select Partner • Real-time IP video surveillance, recording and alerting • Feature-rich cameras • View camera locally, or via the Web, • View on iPhone • Registered Partner • Secure Wireless • Business class • wireless coverage • Wireless security • Voice over WLAN • Guest Access Portal • Clustering, Rogue AP Detection • Centralized storage and backup • RAID, On-disk encryption • Gigabit Interfaces • Robust, redundant, scalable • Web, eCommerce, RADIUS and more • Cisco Security • Firewall + Content Filter + anti-Spam / Virus / Phishing • Cisco VPN Server • Remote worker • Interoffice calling • Interoffice VPN • Remote Branch • Registered Partner • Registered Partner • Registered Partner Certification Requirements: NONE Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5 Cisco SMB Solution Selling Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6 Cisco Small Business Switching Portfolio – Built for Small Business Managed Stackable Price, Performance Cisco® SFE/SGE Series Switches Managed Cisco® 300 Series Managed Switches Smart Cisco 200 Series Smart Switches • Advanced QoS, security, • Stackable and availability • 8- to 48-port 10/100 and 10/100/1000 models • PoE options • Manage entire stack as one • Enhanced QoS, security, and availability • 8- to 48-port 10/100 and 10- to 52-port 10/100/1000 models • PoE options • Basic QoS, security, and availability • Simple, basic web-managed interface • Simplified configuration and troubleshooting • Designed for small officewide infrastructure • 24- to 48-port 10/100 and 18- to 50-port 10/100/1000 models • PoE options • Ideal for building basic network Unmanaged • Ready-to-use simplicity, • 5- to 24-port 10/100 and Cisco 100 Series Unmanaged Switches • Zero configuration, • Desktop and rack-mount zero customization • No security or VLANs • Do-it-yourself small business no device management 10/100/1000 models Function, Flexibility, Scalability Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7 Switching for Small Business Functionality One portfolio—a spectrum of choices Catalyst 2960 / S LAN Lite SFE/SGE Switches 300 Series Managed Catalyst 2960 / S LAN Base ESW500 Series (SBCS Solutions) 200 Series Smart 100 Series Unmanaged Cost Cost Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8 8 Feature Differences – Switches Smart Cisco® 200 Series Switches Green Ethernet 26 ports Gigabit Ethernet Bonjour Auto voice VLAN LLDP-MED IPv6 Host Cisco Discovery Protocol Smartports Cloud support No No 802.3af PoE (all enabled) Budget 1/2 ports at 7.5W No No No No No No No No No No Option 66/67 No No No No No Managed Cisco® 300 Series Switches Green Ethernet 28 ports Gigabit Ethernet Bonjour Auto voice VLAN LLDP-MED IPv6 Host Cisco Discovery Protocol Smartports Cloud support Secure copy Web-based authentication 802.3af PoE (all enabled) Budget 1/2 ports at 15W TextView (CLI) Guest VLAN IGMP querier Unauthenticated VLAN Static routing: 32 routes DHCP relay Congestion avoidance Per-VLAN mirroring No No Option 66/67 No No No No No $446 Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. $611 Cisco Confidential Managed Cisco ESW 500 Series Switches No 24 ports Gigabit Ethernet No No No No Cisco Discovery Protocol Smartports Cloud support No No 802.3af PoE (all enabled) Budget 1/2 ports at 15W No No No No No No No No No No Option 66/67 Protocol-based VLANs IP Source Guard DHCP Snooping Dynamic ARP Inspection Spanning Tree Root Guard $1376 Managed Cisco SGE Switches No 24 ports Gigabit Ethernet Bonjour No LLDP IPv6 Host No No No No No 802.3af PoE (all enabled) Budget 1/2 ports at 15W No No No No Static routing: 128 routes No No No Multicast VLAN registration (MVR) Full stacking No Protocol-based VLANs IP Source Guard DHCP Snooping Dynamic ARP Inspection Spanning Tree Root Guard $750 9 Wireless for Small Business Functionality One portfolio – a spectrum of choices AP 541N (clustering) Aironet 1140 / 1260 Series WAP4410N WAP200 WAP2000 WET200 WAP200E (outdoor) Cost Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10 Security for Small Business Functionality One portfolio – a spectrum of choices RV Router + ProtectLink Web SR 520 Secure Router SA 500 Security Appliance Integrated Services Routers ASA 5500 Series Cost Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11 Surveillance for Small Business One portfolio – a spectrum of choices Functionality PVC 300 VC 220 VC 240 PVC2300 WVC2300 WVC210 Cost Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12 Storage for Small Business One portfolio – a spectrum of choices Functionality Cisco NSS 300 Series Smart Storage Cost Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13 Unified Communications Functionality One portfolio – a spectrum of choices Cisco Smart Business Communications System Cisco Unified Communications Manager Express Cisco Unified Communications Manager Business Edition UC320 Cost Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14 Cisco UC320 Overview Wireless B/G/N Access Point Wireless Voice LAN Up to 24 users Up to 12 PSTN, via SPA 8800 – Up to 4 SIP accounts/trunks – Lifeline (FXS – FXO failover) – Local 911 even with SIP 2 USB ports Support for SPA300 and SPA500 wired and wireless phones Internal Voicemail, 12h capacity Integrated Auto-attendant 4 FXO/Line ports (universal config) Music on Hold 1 FXS port for Phone/fax Paging out Up to 1 Gb WAN Ethernet Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. 4 Gb LAN ports Cisco Confidential 15 Cisco SPA Family of IP Phones SPA 525G2 SPA 509G SPA 508G SPA 504G SPA 502G Features SPA 501G SPA 303 SPA 301 3 lines Monochrome display 1 line PC port No speakerphone $125 1 10/100 port $83 8 lines 4 fixed function keys No display PC port PoE $135 1 line Backlit display PC port PoE $164 4 lines Backlit display PC port PoE $189 8 lines Backlit display PC port PoE $225 5 lines Color display (hi-res) Wi-Fi client Bluetooth (headset) 12 lines Backlit display PC port PoE PC port $430 PoE $240 SPA 500S Sidecar for SPA 500 Series phones 32 programmable keys No display (paper) Up to 2 supported per SPA 500 phone Powered by IP phone $95 New Price Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16 Industry Leading Configuration Utility Intuitive, easy to use User Interface Takes away the complexity and reduces time to deploy solution Intro video allows you to get started quickly Guides partner through the install with a step by step wizard Backup/Save and continue install at your convenience Comprehensive context sensitive Help built into the UI Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17 Cisco UC320 Admin Screen Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18 IP Phones for Small Business Functionality One portfolio – a spectrum of choices Cisco SPA 300 Series IP Phones Cisco SPA 500 Series IP Phones Cisco Unified IP Phone 6900 Series Cisco Unified IP Phone 7900 Series Cost Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 19 Competitive Matrix Competitor Model(s) Strength Weakness Panasonic KX-TA824 Market share leader - known for reliability and simplicity of operation. KXTA824 is a competitively priced key system. Voice centric products - lack support for data switching, routing and WLAN. KX-TDA50 has advanced features for small businesses: DECT phones, cordless and cellular mobility and SIP trunking. Voice mail, auto attendant, caller ID, and video camera/surveillance are optional at additional cost. DSX is a strong seller in the small business segment due to aggressive pricing and loyal dealers/resellers. No SIP trunking available on the DSX. Voicemail and auto attendant functionality are optional add-ins at additional cost. Attractive install base of 100,000 customers to upsell larger more expensive SV8100 with data switching, routing and mobility options. No investment protection when you upgrade from the DSX to the larger SV-8100 – most phones will not be usable. Avaya has 1.5 million key systems installed over and above the BCM base and claims 25% lower TCO than any vendor. No WLAN capability. KX-TDA50/50G NEC DSX-40/80 SV-8100 Avaya IP Office (Essential Edition) BCM50 Aggressively priced Essential Edition includes data switching, routing and firewall protection built in. Avaya plans to end of life BCM50 – further investment in BCM is risky. Migration options from BCM 50 to IP Office are limited Upgrading older Avaya systems is also known to be expensive. IP Office supports key system features from the older Partner System and Partner system phones Mitel 3000 3300 The Mitel 3000 is a voice centric solution with PBX, voicemail, and contact center functionality. Optional Broadband module provides Ethernet switch, WAN port and 802.11g wireless access point and SIP trunking. The larger 3300 system provides wide range of advanced voice features and networking capability. Toshiba Samsung Both the 3000 and the 3300 systems are designed for the larger SMBs. Smaller customer with 4-16 lines will find the Mitel solutions pricier and much too large for their needs. Requirement for optional Broadband module for the 3000 adds another dimension of complexity and cost for small customers. Strata CIX40 Known for dependability and extensive calling features. Toshiba has no expertise in data communications or security. CIX 40 lacks data support and WLAN Strata CIX100 CIX40 is a price competitive package with features and upgrade flexibility for up to 24 users. The larger CIX 100 provides data switching and routing capability with optional UC modules. Old-world voice centric technology when compared to UC320. OfficeServ 7030 Strong products with aggressive pricing for the SMB market. OfficeServ 7030 does not include an integrated data switch. OfficeServ 7100 The OfficeServ 7030 includes advanced features such as Wi-Fi telephony, SIP trunking out of the box. The OfficeServ Connect application offers dual homing (desk and mobile phone ring simultaneously). OfficeServ 7100 does not include an integrated WLAN access point. Based on information available at time of publication Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 20 SMB Business Feature Comparison UC 300 Ranges and Target number of users Migration Investment Protection Survivability UC 500/SBCS target 8-50) 4-24 Target 4-16 Investment protection to UC 500 on phones, switches, wireless and routing No IP Phones Support UC540/560: 8-104 (target 875) 7900 IP phones can be maintained when migrating to CME/ISRs or UCMBE Unified CME 5 - 450 (target 20-300) Full migration path to Unified CM Some features may be lost, others gained during migration No Yes SPA 300, 500 Series, 3900, 6900, 7900, 8900, 9900 Series SPA300, 500 series Unified IP Phone 6900, 7900 Series SIP trunking Yes Yes Yes (Opt) Auto-attendant Yes Multiple Multiple (Opt) Voicemail Yes Adv (CUE) Adv (CUE Opt) Voice / FAX-to-email No Yes Yes Softphone Support No Yes Yes Single number reach No Yes Yes Vertical applications No Yes Yes Multi-site support No Yes (Up to 5) Yes, distributed call control with unlimited # of sites Teleworker support No Yes (Up to 10) Yes, Unlimited GE, xDSL FE, ADSL2+, T1 (SR520) FE, xDSL, T1/E1, T3 No Yes (SR520) Yes Yes Yes WAN connectivity Dynamic routing Enhanced security No (Basic VPN, Firewall) Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 21 Value of Delivered Service Small Business Services and Support Portfolio Built for Small Business Fit Small CiscoBusiness Cisco Small Business Partner Rapid Response Service Cisco SMARTnet Cisco Smart Foundation Cisco Small Business Support Service Cisco Small Business Partner Design Support Cisco PDI Help Desk Warranty RTF Bug Fixes 1 yr. Phone Support Warranty SB Support Center (Phone) Cisco TAC SB Support Community (Online) Relative Size of Partner Opportunity Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 22 Cisco Partner Tools & Resources Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 23 Partner Pre-Sales Support Options Partner Helpline Partner Design Support (PDS) Small Business Support Center Who Cisco & All Partners Cisco & All Partners Cisco & All Partners What PRE-Sales – Product information & selection, design support & implementation PRE-Sales – Product information & selection, design support & implementation Pre- and Post-sales support – Warranty and technical support Product Cisco (traditional product) Cisco Small Business Cisco Small Business Pro Cisco Small Business Cisco Small Business Pro How www.cisco.com/go/ph www.cisco.com/go/smallbizsales 800-GO-CISCO menu options 1,2,1, then 1 877-219-4278, PIN 106991 www.myciscocommunity.com /community/smallbizsupport 9:00 – 7:00 EST 24 X 7 When Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1 866 606 1866 24 X 7 24 Small Business Support Community The “Face” of Small Business Support Web 2.0 Community Integrated Cisco, partner and customer contributions Real-time communication and collaboration Insight into customers’ interest and concerns “I primarily use the Cisco Small Business Support Community” “A wise company will use the community as a resource to improve the product, support, and documentation—just like you are doing now!” –Partner –Customer Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 25 Growing Your Business SMB Practice Builder Online platform with tools and action plans, specific to partner owners, account managers, and engineers, to build new practices and develop existing ones to the fullest www.cisco.com/go/smbpracticebuilder Steps to Success Web based toolkit to arm partners with an engagement model for sales, delivery and support of Advanced Technology Solutions. http://tools.cisco.com/s2s/HomePage.do?method=browseHomePage Select Certification Reflects a partner’s technology and business expertise specific to the Small Business market www.cisco.com/go/select Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 26 PDF Tracks for Registered, Service Providers, DMRs and Ecommerce (Non Specialized/Non Certified) Partners) Program Details For Non Specialized or Certified Registered Partners Back-end Payment: 5% PDF Cash Back Products: Cisco Small Business (no UC), SPA Phones, traditional Cisco For DMR, Ecommerce and SP Registered Partners Invite Only PDF Cash Back Accelerator Back-end Payment: 5% Products: Cisco Small Business, SPA Phones, traditional Cisco Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 27 Training Your People Partner Education Connection - www.cisco.com/go/pec Online portal with free training on all Cisco solutions, certifications, and products SMB University Free, online small business training content Sales, technical & business acumen training Quick Learning Modules to support new product announcements Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 28 Demonstration Solutions & Small Business NFR Program SBCS “The Office” Demo Solution Complete, portable SBCS demonstration solution Recommended equipment list, training VOD and configuration documents Located in the Small Business Demo Lounge Small Business Not-For-Resale Program (NFR) Incremental discounts for partner NFR demo or lab purchases (starting at 50% off list) NFR purchases to be approved by sales team Select Partners get 70% off list price for NFR Purchases Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 29 Pre-Sales and Design Support Smart Designs www.cisco.com/go/partner/smartdesigns Simplified network design and implementation guides targeted at Small Business customers Modular framework supports incremental products and technologies while preserving the initial investments Adaptive designs allow you to use as-is or customize for more complex scenarios and additional value-add Role-based documentation that is targeted for different functions -- from pre-sales support, to maintenance Trusted network deployment designed and recommended by Cisco Partner Design Support (PDS) (discussed earlier) Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 30 Supporting Your Cisco Practice Partner Relationship Team (Non-technical) Support on Cisco tools, applications, logins, etc 1-800-GO-CISCO or www.cisco.com/go/prt Cisco Community Central Cisco Small Business Support Community www.cisco.com/go/smallbizsupport Cisco Small Business Sales Community www.cisco.com/go/smallbizsales Find Your SBMM & SBVCAM Partner Central http://www.cisco.com/web/partners/index.html www.myciscocommunity.com/docs/DOC-10139 Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 31 Small Business Specialization/ Select Certification Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 32 Cisco Channel Certifications Select Certification An entry point into Cisco’s Award Winning Channels Program New specialization focused on partners ability to sell, design and deploy Cisco Small Business solutions Certified Partners Small Business Specialization Gold Silver Premier Select Registered Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 33 Select Certification Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 34 Added Visibility on Cisco.com Added Visibility Partners will gain visibility via Cisco.com Partner Locator Tool Partner Locator Tool When end users search for specific solutions within a specific geography, Cisco Partner Locator provides a list of qualified partners to chose from That partner could be you Partner Locator Tool supports the following partners: Gold Certified Partner Silver Certified Partner Premier Certified Partner Select Certified Partner Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Partner Locator Link: http://bit.ly/hpgqCR Cisco Confidential 35 Small Business Specialization and Select Certification Steps 1 SB Account Manager Pass Online Exam 650-177 SB AM 2 SB Engineer Pass Online Exam 650-195 SB EN 3 Select Certification Apply for SB Specialization & Select Certification Account Manager & Engineer can be same or different individual Presentation_ID http://www.pearsonvue.com/cisco/online/ © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 36 Programs & Promotions Take advantage of our discount programs Q1 FY’11 Check Partner Central often for all Small Business focused promotions and programs: http://www.cisco.com/web/partners/sell/smb/programs_and_promotions Always check here or contact your iSBAM to discuss! Presnetation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 37 Change Your Voice – Cisco Promotion Promotion Outline • Trade-In Rebate: Up to $1,250/ phone system, $10/phone Purchase new Cisco SBCS. Trade-In old phone system Can be combined with Cisco Capital Eligible for PDF rebates • Competitive Focus: All non-Cisco phone systems • Target Partners: All SB Specialized Cisco Partners • Promotional Period: Expires: July 29, 2011 • Theaters: US & Canada • Trade-To SKU’s: 12 SKUs - See following slide www.ciscochangeyourvoice.com Convert Competitive Purchasers to Cisco Small Business Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 38 Cisco Fast Track 2 Promotions Fast Track Accelerator Get an additional 10% discount on select Cisco Small Business managed switches and security appliances. Cash Now – Four for the Price of Three Get four select Cisco products for the price of three . Build a Network, Video Surveillance or Voice solution for less. Cash Maximizer – Cisco Stimulus Rebate Program End users can receive up to $900 cash back when they trade in their used networking products and purchase new Cisco products. Expires: April 29, 2011 More information: http://www.cisco.com/web/partners/sell/smb/programs_and_promotions/index.html#2 Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 39 Ingram Micro Start Your Engines Grow with Cisco and Ingram Micro Get Cisco Select Certified Program Overview Registered Partner – Move to Select! Earn $3,000 in Agency Express marketing dollars -Marketing Professional to assist the partner in creating an effective marketing program. Complete program steps to earn $’s: Steps: Take Select Training, Pass Exams, Sign up for PDF & PRP, Take Training Contact myciscoteam@ingrammicro.com to get started! Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 40 Cisco Small Business Links Cisco SMB Product Selector http://bit.ly/8A23cm Cisco Small Business Portfolio http://bit.ly/y2YRH Cisco Small Business Support Community http://bit.ly/cL7K64 Cisco Small Business Unified Communications Solution http://bit.ly/b1UEjy Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 41 Additional Resources Small Business Customer Site www.cisco.com/go/smallbusiness Small Business Customer SBCS www.cisco.com/go/sbcs Smart Business Communications System (Partner Central) http://www.cisco.com/web/partners/sell/smb/products/sbcs.html#~2 Small Business Support Community https://supportforums.cisco.com/community/netpro/small-business Cisco Capital www.cisco.com/go/ciscocapital Small Business Customer Case Studies http://www.cisco.com/cisco/web/solutions/small_business/resource_center/i ndex.html Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 42 Cisco Small Business Contacts Cisco Small Business Support Center Phone: (866)606-1866 Ingram Micro Cisco Tech Support: Phone: (800)445-5066 x 24041 Ingram Cisco Technology Solutions Engineer Cisco Small Business Focus SMB Trusted Technology Advisor Help you grow your Cisco Business Ray Arasteh – Ingram Micro Cisco Technology Solutions Engineer ray.arasteh@ingrammicro.com Ph: 714-382-2517 Michelle McCrea - Cisco Systems Cisco Distribution Account Manager mccrea@cisco.com Ph: 716-604-2647 Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 43 Questions? Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 44 Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 45