Boundless Lecture Slides
Available on the Boundless Teaching Platform
Free to share, print, make copies and changes. Get yours at www.boundless.com
Boundless Teaching
Platform
Boundless empowers educators to engage their students
with affordable, customizable textbooks and intuitive
teaching tools. The free Boundless Teaching Platform
gives educators the ability to customize textbooks in
more than 20 subjects that align to hundreds of popular
titles. Get started by using high quality Boundless books,
or make switching to our platform easier by building from
Boundless content pre-organized to match the assigned
textbook. This platform gives educators the tools they
need to assign readings and assessments, monitor
student activity, and lead their classes with pre-made
teaching resources.
Using Boundless Presentations
The Appendix
The appendix is for you to use to add depth and
breadth to your lectures. You can simply drag and
drop slides from the appendix into the main
presentation to make for a richer lecture
experience.
Get started now at:
http://boundless.com/teaching-platform
Free to edit, share, and copy
Feel free to edit, share, and make as many copies
of the Boundless presentations as you like. We
encourage you to take these presentations and
make them your own.
If you have any questions or problems please email:
educators@boundless.com
Free to share, print, make copies and changes. Get yours at www.boundless.com
About Boundless
Boundless is an innovative technology company making education more affordable and
accessible for students everywhere. The company creates the world’s best open educational
content in 20+ subjects that align to more than 1,000 popular college textbooks. Boundless
integrates learning technology into all its premium books to help students study more efficiently
at a fraction of the cost of traditional textbooks. The company also empowers educators to
engage their students more effectively through customizable books and intuitive teaching tools
as part of the Boundless Teaching Platform. More than 2 million learners access Boundless free
and premium content each month across the company’s wide distribution platforms, including its
website, iOS apps, Kindle books, and iBooks. To get started learning or teaching with
Boundless, visit boundless.com.
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking > Emotional Appeals
Emotional Appeals
• Defining Emotional Appeal
• Producing an Emotional Appeal
• Ethical Usage
Free to share, print, make copies and changes. Get yours at www.boundless.com
www.boundless.com/communications?campaign_content=book_189_section_79&campaign_term=Communications&utm_campaign=powerpoint&
utm_medium=direct&utm_source=boundless
Methods of Persuasive Speaking > Emotional Appeals
Defining Emotional Appeal
• Pathos represents an appeal to the emotions of an audience.
• An emotional appeal uses the manipulation of the emotions rather than valid logic
to win an argument.
• Emotional appeal is a logical fallacy, whereby a debater attempts to win an
argument by trying to get an emotional reaction from the opponent and audience.
• In debating terms, emotional appeals are often effective as a rhetorical device, but
are generally considered naive or dishonest as a logical argument, since they
often appeal to the prejudices of listeners rather than offer a sober assessment of
a situation.
A Father with his Children
View on Boundless.com
Free to share, print, make copies and changes. Get yours at www.boundless.com
www.boundless.com/communications/textbooks/boundless-communications-textbook/methods-of-persuasive-speaking-15/emotional-appeals79/defining-emotional-appeal-305-
Methods of Persuasive Speaking > Emotional Appeals
Producing an Emotional Appeal
• Producing an emotional appeal requires an understanding of your audience and
what may strike their emotions the most.
• An effective way to create emotional appeal is to use words that have a lot of
pathos associated with them. Pathos is an emotional appeal used in rhetoric that
depicts certain emotional states.
• An example of a speech that is particularly effective at producing an emotional
response with its listeners is Martin Luther King, Jr.'s "I Have a Dream" speech.
The speech uses rhetoric to convey the point of equal opportunity for all people.
Martin Luther King, Jr.
View on Boundless.com
Free to share, print, make copies and changes. Get yours at www.boundless.com
www.boundless.com/communications/textbooks/boundless-communications-textbook/methods-of-persuasive-speaking-15/emotional-appeals79/producing-an-emotional-appeal-306-
Methods of Persuasive Speaking > Emotional Appeals
Ethical Usage
• Ethos (plural: ethe) is an appeal to the authority or honesty of the presenter.
• Emotional appeals will encourage the audience to identify with your message on a
visceral level, bypassing intellectual filters, such as skepticism and logic.
• It may be appealing to take a shortcut to making the audience sympathize with
your point of view. However, emotional appeals don't always hold up well after the
fact--so fortify your emotional appeal by engaging the intellect, too.
Audience Emotion
View on Boundless.com
Free to share, print, make copies and changes. Get yours at www.boundless.com
www.boundless.com/communications/textbooks/boundless-communications-textbook/methods-of-persuasive-speaking-15/emotional-appeals79/ethical-usage-307-
Appendix
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
Key terms
• Disposition A habit, a preparation, a state of readiness, or a tendency to act in a specified way.
• ethics The study of principles relating to right and wrong conduct.
• ethos A rhetorical appeal to an audience based on the speaker/writer's credibility.
• logical fallacy A fallacy; a clearly defined error in reasoning used to support or refute an argument, excluding simple unintended
mistakes.
• manipulation The usage of psychological influence over a person or situation to gain a positive outcome.
• pathos An appeal to the audience's emotions.
• rhetoric The art of using language, especially public speaking, as a means to persuade.
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
A Father with his Children
An picture like this could be used as an emotional appeal for a charity campaign to increase funding to families of soldiers.
Free to share, print, make copies and changes. Get yours at www.boundless.com
Wikimedia. "US Navy 040331-M-2270C-013 U.S. Marine Corps Gunnery Sgt. Kory Marino, assigned to the ^ldquo,Red Dogs^rdquo, of Marine Light Attack
Helicopter Squadron Seven Seven Three (HMLA-773), Detachment A, holds and kisses his son and d." Public domain
Methods of Persuasive Speaking
Martin Luther King, Jr.
An example of a speech that is particularly effective at producing an emotional response with its listeners is Martin Luther King, Jr.'s "I Have a Dream"
speech.
Free to share, print, make copies and changes. Get yours at www.boundless.com
Flickr. "Martin Luther King, Jr. | Flickr - Photo Sharing!." CC BY http://www.flickr.com/photos/nostri-imago/3012230160/ View on Boundless.com
Methods of Persuasive Speaking
Audience Emotion
Emotional appeals seek to cause members of the audience to feel a certain way.
Free to share, print, make copies and changes. Get yours at www.boundless.com
Schipul. "The Up Experience 2011 Audience in Houston, TX - Photo Schipul - The Web Marketing Company." CC BY http://www.schipul.com/photos/3686/in/122/
View on Boundless.com
Methods of Persuasive Speaking
Emotional appeals are effective as a rhetorical device but
considered a logical fallacy because
A) they are associated with lots of pathos, ethos, and logos.
B) they are used to develop the foundation of an appeal to fact-based
arguments.
C) they often appeal to the prejudices of listeners rather than offer logical
assessments.
D) None of these answers.
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
Emotional appeals are effective as a rhetorical device but
considered a logical fallacy because
A) they are associated with lots of pathos, ethos, and logos.
B) they are used to develop the foundation of an appeal to fact-based
arguments.
C) they often appeal to the prejudices of listeners rather than offer logical
assessments.
D) None of these answers.
Free to share, print, make copies and changes. Get yours at www.boundless.com
Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
The art of using language, especially public speaking, as a means
to persuade.
A) Manipulation
B) Persuasion
C) Rhetoric
D) Logical Fallacy
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
The art of using language, especially public speaking, as a means
to persuade.
A) Manipulation
B) Persuasion
C) Rhetoric
D) Logical Fallacy
Free to share, print, make copies and changes. Get yours at www.boundless.com
Boundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
To create an effective emotional appeal in a speech, the speaker
must use words that are heavily associated with
A) rhetoric.
B) anecdotes.
C) All of these answers.
D) pathos.
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
To create an effective emotional appeal in a speech, the speaker
must use words that are heavily associated with
A) rhetoric.
B) anecdotes.
C) All of these answers.
D) pathos.
Free to share, print, make copies and changes. Get yours at www.boundless.com
Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
When a speaker suggests to audience members that they do not
care enough, are too selfish, or have it easy, the speaker is
employing which of the following manipulative techniques?
A) Shaming
B) Vilifying the victim
C) Playing the victim
D) Guilt tripping
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
When a speaker suggests to audience members that they do not
care enough, are too selfish, or have it easy, the speaker is
employing which of the following manipulative techniques?
A) Shaming
B) Vilifying the victim
C) Playing the victim
D) Guilt tripping
Free to share, print, make copies and changes. Get yours at www.boundless.com
Boundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
Attribution
• Wikipedia. "Appeal to emotion." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Appeal_to_emotion
• Wiktionary. "rhetoric." CC BY-SA 3.0 http://en.wiktionary.org/wiki/rhetoric
• Wiktionary. "pathos." CC BY-SA 3.0 http://en.wiktionary.org/wiki/pathos
• Wikipedia. "Disposition." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Disposition
• Wikipedia. "Pathos." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Pathos
• Rational Wiki. "Emotional appeal - RationalWiki." CC BY-SA http://rationalwiki.org/wiki/Emotional_appeal
• Connexions. "How do Emotion, Attention, Thought, and Arousal Work Together?." CC BY 3.0
http://cnx.org/content/m43583/latest/
• Wikipedia. "Appeal to emotion." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Appeal_to_emotion
• Wikipedia. "Pathos." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Pathos
• Wiktionary. "logical fallacy." CC BY-SA 3.0 http://en.wiktionary.org/wiki/logical+fallacy
• Wikipedia. "Modes of persuasion." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Modes_of_persuasion#Ethos
• Wikipedia. "Code of ethics." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Code_of_ethics
• Wikipedia. "ethos." CC BY-SA 3.0 http://en.wikipedia.org/wiki/ethos
• Wiktionary. "ethics." CC BY-SA 3.0 http://en.wiktionary.org/wiki/ethics
• Wiktionary. "manipulation." CC BY-SA 3.0 http://en.wiktionary.org/wiki/manipulation
Free to share, print, make copies and changes. Get yours at www.boundless.com