Contents
• O2E – brief reminder/introduction
• O2E & ICOM
• Contract
• Activities to date
• Next steps
•
Case study – DELSEY
•
Your contact
Open2Europe (O2E):
Brief reminder/introduction
Open2Europe
in a Nutshell
Global communications group located in Europe,
North America, Asia and West Africa
Established in 2001 at the height of the new
technology era and following the creation of a
single European market
Support businesses looking to launch or develop
their activities internationally
Key Facts
& Figures
• Over 80 consultants from 25 nationalities
• Centralised European business model
• with 4 subsidiaries
• Multicultural management team
• 30% growth on average per year
• 100+ current clients
• 230 references
• 4 services
• 7 poles of expertise
International Outreach
Over 25 different nationalities and 30 countries covered:
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Western Europe: France, Germany, UK, Switzerland, Ireland, Benelux…
Central Europe: Poland, Austria, Czech Republic…
Northern Europe: Denmark, Norway, Sweden, Finland…
Southern Europe: Spain, Portugal, Greece, Italy…
Eastern Europe: Russia, Ukraine, Hungary, Romania…
North Africa, Middle East, Turkey…
Established European contacts
– Publications, journalists and freelancers
– Analysts and decision makers
– Bloggers
Local presence
– Trade shows
– Press tours and press events
– Regular meetings with European clients
O2E & ICOM
O2E & ICOM: contract
Logistics:
• Agreement signed in September 2013
• Partnership (not membership) will run until end of March 2014
• April 2014 = evaluation period for both parties
Terms & Conditions:
• Both parties will touch a percentage commission for min. 2 years for any
contract signed (5% of gross or net income – depending on context ).
• Priority to be given to existing ICOM agencies who already have internal PR
teams
• O2E to create link to ICOM website home page and visa versa (done!)
• O2E has access to MARs
• All ICOM requests involving O2E must first go through Gary
• O2E to copy Gary and relevant regional manager in email correspondance
O2E & ICOM: activities to date
Series of conference calls completed and several projects in the pipeline:
O2E bringing projects to ICOM:
• O2E & ICOM China: Current Chinese pharmaceutical client looking to
change advertising partner (we already do their PR)
• O2E & ICOM Africa: Possible business development project to launch a
Chinese fashion brand in Uganda
ICOM bringing projects to O2E:
• O2E & Patrick Gaulon: PR proposal provided for a cosmetic surgery
chain
• O2E & Lielens: Collaborating on an international PR pitch to celebrate
the bicentenary of the Battle of Waterloo
O2E & ICOM: next steps
• Agreement has been in place for 5 weeks so still early days to report
findings!
• Common goal: continue to generate business leads on both sides
(tender bid collaboration, current client development…)
• If both parties decide to enter into a membership agreement, we would:
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communicate on the news externally: joint press release
revise company/network presentations
create joint PR/advertising sales programmes
…
Case study:
Delsey
Case Study Example
• DELSEY: An iconic brand, DELSEY is a French company and a
creator of baggage since 1946.
• 3 continents (9 countries) covered by O2E:
• France, USA, China, Hong Kong, Spain, Italy, Germany,
Belgium, The Netherlands
• O2E team: 10 press consultants and 1 team leader
• Challenges:
• Re-launch the brand DELSEY
• Position the products as fashionable travel accessories
• Focus on the French touch
• Key words: Design, trend-setter, fashion, innovation
• Communication:
• Press: fashion, lifestyle, travel…
• Bloggers: close collaboration with international
influencers: Virginia Tam, Mayo, Christian Yuen…
• Photo shootings
• Events: yearly collection launches, trade shows...
• Coordination:
• Think Globally, Act locally. A truly international
approach: coordination of PR activities and product
launches in three different continents
Case Study Example
• Results:
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931 quality articles published so far
36 photo shootings organised to date
32 product test requests
19 barter deals organised
Annual advertising equivalent (Jan - Aug 2013):
3 571 809 €
1 Collection launch event organised (France)
1 product press tour to fashion media in New York
and one in Beijing
2 European press tours organised this summer
1 advertising campaign (France)
1 European media training day
Opening of Weibo channel in China
Your contact
Corinne Jeannin
Open2Europe – Vice President
Tel : +33 1 55 02 14 54
E-Mail : c.jeannin@open2europe.com
Site Web : http://www.open2europe.com
Corinne JEANNIN
Vice President
Professional background
• Vice President - Open2Europe. Paris.
• Associate Managing Director - Ketchum Paris (media relations & influential strategies agency –
Omnicom group), Head of New Business department and supervision of key accounts
coordinated from Paris.
• Director on key accounts and business development - Le Public Système ( global below-the-line
agency including PR, marketing services and event).
• Associate director - Callegari Berville Grey (advertising agency ).
• International management supervisor - Grey Paris (advertising agency - WPP group ).
Expertise
Nationality: French
Position: Vice President
Business Developement, in
charge of international key
accounts
Education: Sciences
Politiques Paris ( IEP)
Languages: English, German
• Strategic advice on brand development (positioning, search for communication territory and
consumer insight , launch , re-launch of brands).
• Supervision, coordination and implementation of integrated communication platforms (
360°); cross disciplines responsibility to ensure strategic and executional consistency of
actions.
• International coordination of key accounts, as team leader (P&G, Mars, ONMT, Barilla, aso).
• Experience of BtoC, BtoB, Product and Corporate communication
• Multi-sectors expertise: mass market (P&G, Sara Lee, Barilla, Mars, aso) , beauty (J&J
Beauty, Pantene), luxury (Christian Dior, Hugo Boss, champagne Mumm, aso.) tourism
(MNTO), healthcare (GSK, Novartis, aso.), technology (Newell Rubbermaid).
• Network animation, member of a creative community(during my Ketchum period) which
objective is to create and implement tools to generate creativity among teams to the benefit
of ideas ‘ s impact.
• External communication to further build agency visibility among media, high schools,
influencers.
Thank You
Merci
Appendix
About Open2China
Missions :
• Open2China was founded in 2009 to assist Chinese companies in
their international development, by offering them customised PR
and development services in the European and American
continents.
• Open2China also plays a strong role in liaising with
Open2Europe’s Chinese clients through attending regular
meetings and providing local market expert advice. (diff cultural)
• Open2China can also support companies looking to communicate
or set up business activities in China
• Open2China launched its own PR activities (aimed at Chinese
companies wishing to communicate across China) in 2010.
Open2China
 100% average
growth per year
 20 consultants
 20 active clients
 6 fields of expertise
Zhenyu Li
Managing Director - Open2China
Expertises
 Recommendation of companies development stratégies Elaboration
de stratégies de développement d’entreprises
 International projects management
 Intercultural communication
 Strategic advice
Professional background
Nationality
Chinese
Languages
French
English
Chinese
 Vice president at Open2Europe, managing director at Open2China
 Research consultant at l’Oréal
 Sales manager at Christian BRETON
Education
Master in Marketing and international business at ESCE (Paris)
BA international business at UIBE (Bejing )
CLIENT REFERENCES
Energy (B2B)
Cosmetic (B2C)
IT (B2C)
Fashion(B2C)
Tourism (B2C)
Medicine (B2C)
CONTACT
Open2China‘s offices
Tokyo
Phone number: (+86) 21 32 51 7228
Address :
Room 2010 No. 1271
South Pudong Road,
Pudong District, 200 122 Shanghai
Beijing
Chengdu
Shanghai
Taïwan
Hong Kong