LENOVO
INTEDISCIPLINARIA BUSINESS UNIT
ENGINEERING AND SCIENCES SOCIAL AND
ADMINISTRATIVE
ACTIVITY 7. CASE STUDY
MEMBERS:
REGISTRATION
2011600188
@hotmail.com
2011601618
NAME
Eduardo Castillo Figueroa
Jesús García Bravo
MAIL
halowars_hop
chuchito_gb@hotmail.com
SEQUENCE: 1NV50
EQUIPMENT: 5
DATE: 16-05-11
SUBJECT: Study of Hardware Industry
INDEX
Page
Address
2
History
2
Chronology
3
1980
3
1990
3
2000
4
2010-present
6
Organizational Chart
6
Profiles of leading
7
Financial Analysis
11
Impact
11
Lenovo's commitment to the environment
13
Conclusion
13
Bibliography
14
1
http://www.lenovo.com/mx/es/
Address
Addresses key location
Morrisville
1009 Think Place, Morrisville Carolina, North 27560, USA
Phone: 866-45-THINK (866-458-4465)
Beijing
6 on field Ye Chuang, Haidian District, Beijing 100085, China
Phone: 86-10-5886-8888
Singapore
151 Lorong Chuan, # 02-01, New Technology Park, Singapore 556741
Phone: 65-6827-1000
Lenovo is a manufacturer of computers, the 4 th worldwide and the largest Asian-Pacific region
(2006). Lenovo is an acronym for "Le" (legend) and "novo" (pseudo-Latin for "new"), meaning
"New Legend". The company produces desktops, laptops, servers, PDA and cell phone
handsfree. It also provides information technology integration and support services, and its
QDI unit offers contract manufacturing. The company also provides Internet access through its
portal FM365.com. Its headquarters are located in Raleigh, North Carolina, USA, home of IBM's
ThinkPad group and Beijing, China. In addition, incorporated in Hong Kong. Currently, 39.6% of
Lenovo is owned by public shareholders, 42.4% of Legend Holdings Limited, IBM, 7.9 and
10.1% of Texas Pacific Group, General Atlantic and Newbridge Capital LLC. Because the China
Academy of Sciences, a government agency of China, owns 65% of Legend Holdings, effectively
the government of that country has 27.5% of Lenovo and therefore the majority shareholder.
History
Origins
The company was founded in 1984 by a group of 11 engineers headed by Liu Chuanzi in Beijing
as Legend Group Ltd and New Technology Developer Incorporated. The said company was
incorporated in 1988 in Hong Kong. The company has become the largest PC maker in
household products and others, which are distributed through its stores around the world.
The company underwent restructuring and was separated into two entities. They were Lenovo
and Digital China Holdings Limited. Lenovo became the personal computer manufacturer and
distributor Digital China's IT products and services.
In 2005 Lenovo purchased IBM's computer division, which made it the international
manufacturer of world's largest computers. Lenovo paid IBM $ 1,270 million consisting of $
2
655 million in cash and 600 shares of Lenovo. As a result of the acquisition, Lenovo gained the
rights of the lines of products and trademarks such as ThinkVision, ThinkPad, ThinkVantage,
ThinkCentre, Aptiva, and NetVista. On May 1, 2005, IBM had 19.9% of Lenovo. 1
Chronology
1980
1981: IBM PCD introduces its first personal computer: the IBM PC.
1984: IBM PCD introduces its first mobile computer: the IBM mobile PC of 13.5 kilos. With an
initial capital of only 200,000 RMB (25,000 USD), the founding president of Lenovo, Liu
Chuanzhi, together with 10 partners who share the same ideology and creates the company
New Technology Developer Inc. (the predecessor of the Legend Group) funded by the China
Academy of Sciences.
1986: IBM PCD introduces its first laptop computer, the PC Convertible, weighing 5.5 k.
1987: IBM PCD introduces the Personal Computer Personal System / 2. Legend successfully
implanted the Legend Chinese-character card.
1988: Chinese-character card receives the highest award Legend to national scientific and
technological progress of China (National Science-Technology Progress Award). Legend
Building Hong Kong.
1989: Creation of Beijing Legend Computer Group Co.
1990
1990: launches the first PC of Legend. Legend goes from being an agent for imported computer
products to produce and sell products using their own brand. China Torch Program The
program acknowledges and accepts the Legend PC.
1992: IBM PCD introduces ThinkPad, the industry's first notebook with a screen of thin-film
transistor (TFT) color of 10.4 inches and a TrackPoint pointing device (red ball). Legend
introduces the concept Home PC (personal computer) and desktop PC Home Legend 1 + 1 to
enter the market.
1993: Legend enters the Pentium era and created the first PC "586" of China.
Legend establishes a network of computers to use 1 +1.
1994: IBM PCD introduces the industry's first notebook with integrated CD-ROM, the ThinkPad
755CD. Legend is listed on the Stock Exchange of Hong Kong. Formally establishing the division
of Legend PC business.
1995: IBM PCD introduces the "butterfly" keyboard. IBM PCD moves from Boca Raton (Florida)
to Raleigh (North Carolina). Legend introduces the first server with its own brand.
1996: Legend becomes the market leader in China for the first time. Legend introduces the
first Legend brand laptop.
3
1997: IBM PCD introduces the industry's first notebook with DVD-ROM, the ThinkPad 770.
Legend signs an Intellectual Property agreement with Microsoft, the deal more favorable than
China closed at this time. Legend launches the first multi-function laser printer.
1998: IBM PCD introduces the industry ThinkLight first device, a small light that illuminates the
keyboard ideal for low light environments such as an airplane.
1998: Legend PC manufactures that adds a million. Intel Chairman Andy Grove attends the
ceremony and takes the PC for display in the museum's collection of Intel. Legend launches the
first Legend Shop.
1999: IBM PCD introduces the first mini-notebook sector, with a weight that is less than 1.3
kilos, standard ports and a keyboard whose size is 95 percent full size. IBM PCD announces its
withdrawal from the retail market. IBM PCD introduces the industry's first PC with an
embedded security chip. Legend becomes the first PC vendor in the Asia Pacific region and
leads the national ranking of the top 100 Chinese electronics companies. Legend launches
pioneering Internet PC, with the "One-Touch-to-the-Net", which provides Internet access to
millions of PC users.
2000
2000: IBM PCD ships its ThinkPad laptop that has 10 million. Legend shares rise sharply in value
and value Legend becomes a constituent of Hang Seng Index, the value of tech flagship of
Hong Kong. Legend is among the top 10 PC vendors better targeting systems in the world.
Legend is considered "the leading company in the People's Republic of China" at major
financial magazines in the world.
2001: An IBM notebook with embedded security chip becomes the industry's first to obtain
certification of Trusted Computing Platform Alliance, the industry organization that sets
standards for data security. Legend successfully became independent from Digital China Co.
Ltd., listed separately on the Stock Exchange of Hong Kong. Yang Yuanqing was named
president and CEO of Legend. Legend is the first to introduce the concept of "digital home"
and launches accessories-enabling PC.
2002: IBM PCD introduces ImageUltra and Rapid Restore, the first technologies of automatic
data recovery in its class. IBM PCD announces outsourcing agreement desktop systems with
Sanmina-SCI. Legend introduces its first technological innovation convention, "Legend World
2002," which opens the "technological age" of Legend. Legend introduces its visionary concept
for future applications and technology development, the project of collaborative applications
and implementation strategies of this type of applications.
2002: Legend's supercomputer, DeepComp 1800, hits the market. This is the first computer in
China with 1,000 GFLOP (floating point operations per second) and the fastest in the country
for private use. Ranked No. 43 in the Top 500 list of fastest computers in the world.
Announcement of the mobile phone joint venture that makes Legend's formal entry into the
mobile market.
2003: IBM PCD introduces the industry's first notebook with an extended life battery with
standby up to 11 hours. IBM PCD introduces its line of ThinkCentre desktops. IBM PCD
introduces Active Protection System, the industry's first notebook with an airbag that protects
the hard drive and data in case of occurrence of a system crash. IBM PCD ships its ThinkPad
laptop that adds 20 million. Legend announces the launch of its new logo "Lenovo" and
4
prepares for expansion in the international market. Lenovo, based on the collaborative
application technology, creates the IGRS working group along with some great companies and
the Ministry of the Chinese information industry to promote the establishment of industry
standard. Lenovo Lenovo makes the Tech Show 2003 campaign at national level to promote
innovation. Lenovo develops DeepComp 6800 in November 2003 with great success. The
company ranks number 14 on the global list.
2004: IBM PCD introduces the ThinkCentre ultra portable, no larger than that of a cereal box.
IBM PCD introduces the first notebook that incorporates a fingerprint reader. IBM PCD ships its
PCs to total 100 million (including desktop and laptop systems). Lenovo becomes the
International Olympic partner. China is the first company to become a member of the IOC
computers. Lenovo decides to develop the rural market with the launch of the PC series
"Yuanmeng" designed for specific urban users. Lenovo and IBM announce an agreement under
which Lenovo will acquire IBM Personal Computing Division, its global PC (desktop and laptop
systems). The acquisition gives way to a global PC leader first order (the third-most important).
2005: Lenovo completes acquisition of Personal Computing Division of IBM, making this
company a new international IT competitor and the third computer supplies company in the
world's largest.
2005: Lenovo announces the closing of a strategic investment of U.S. $ 350 million with three
major equity firms: Texas Pacific Group, General Atlantic LLC and Newbridge Capital LLC.
2005: Lenovo creates a new Innovation Center in Research Triangle Park, NC, to enable
collaboration between customers, business partners, solutions providers and ISVs to create
new solutions.
2005: Lenovo Tablet PC features the thinnest, lightest and safest on the market, the ThinkPad
X41 Tablet.
2005: Lenovo introduces the first widescreen ThinkPad with embedded wireless WAN
technology, the ThinkPad Z60, available for the first time with a titanium cover.
2005: Lenovo becomes the world's largest supplier of PC with biometric support to sell its one
millionth PC with integrated fingerprint reader.
2005: William J. Amelio is appointed CEO and President of Lenovo.
2006: Lenovo introduces the first PC dual-core ThinkPad notebook, which improve productivity
and increase battery life up to 11 hours.
2006: Lenovo technology gives support to the Olympic Winter Games 2006 in Turin, Italy, with
5,000 desktops, 350 servers and 1,000 notebook computers. Lenovo also offers seven Internet
lounges for athletes and Olympic visitors.
2006: The first Lenovo products outside China make their debut in the international market.
2007: Lenovo wins design competition for the Beijing 2008 Olympic Torch with a design called
"The Cloud of Promise." The company employed 30 people, including engineers and designers
to work for 10 months. It is the main sponsor of WilliamsF1 Team
2007: Lenovo announces it will begin shipping laptops with Linux preinstalled.
5
2009: Lenovo announces the commercialization of the Ubuntu distribution of Linux preinstalled. Lenovo becomes the official supplier to Vodafone McLaren Mercedes Formula 1
2010-present
2010: Lenovo begins mass distribution of its first PC all-in-one AIO C300.
2011: NEC to buy Lenovo is the largest company in Asia and the Middle
Organization Chart
Ejecutivos de Lenovo
LIU Chuanzhi
Chairman of the Board
Peter BARTOLOTTA
Senior Vice President,
Global Services
YANG Yuanqing
Chief Executive Officer
CHEN Shaopeng
Senior Vice President,
Emerging Markets
HE Zhiqiang
Senior Vice President
and Chief Technology
Officer
LIU Jun
Vicepresidente
Ejecutivo del Grupo de
Productos IDEA
David ROMAN
Senior Vice President
and Chief Marketing
Officer
Gerry P. SMITH
Senior Vice President,
Global Supply Chain
Rory READ
President and Chief
Operating Officer
Kenneth DIPIETRO
Kenneth DIPIETRO
Senior Vice President,
Human Resources
Milko Van DUIJL
Senior Vice President,
Mature Markets
Xiaoyan WANG
Executive Vice
President and Director
of Information
WONG Wai Ming
Senior Vice President
and Chief Financial
Officer
6
Profiles of the leaders
LIU Chuanzhi
Chairman
Chuanzhi Liu is Chairman of Lenovo Group Limited. Mr. Liu returned to the post of Director in
2009 after having held that position since the company's founding in 1984 until it merged
with Lenovo Personal Computing Division of IBM in 2005. Under the management of Mr. Liu,
Lenovo, originally known as Legend, a small company that just started, it became the leading
PC company in China and then in a global company.
Time magazine has named Mr. Liu one of the "twenty most influential corporate leaders of
the world," Forbes has dubbed "the best corporate leader of Asia" and BusinessWeek, one of
the "Stars of Asia".
YANG Yuanqing
Director General
Yuanqing Yang is the CEO of Lenovo. He returned to office in 2009 after having been in that
position from 2001 to 2005. While serving as CEO, was Chairman of the Board of Lenovo
Group Limited. Mr. Yang began working at Lenovo in 1989. Under his leadership, Lenovo was
the best-selling PC brand in China since 1997. In 1999, Lenovo was ranked first in PC sales in
Asia Pacific (excluding Japan) and has remained in that position since.
Forbes Asia has distinguished Mr. Yang as "Asian Businessman of the Year. He was also named
one of the "Stars of Asia" by BusinessWeek magazine
Rory READ
President and Chief Operating Officer, Interim President of Latin America
Rory Read is President and COO of Lenovo Group Limited. Mr. Read is responsible for
generating growth, the execution of operations, profitability and performance in a global U.S.
$ 16 billion which conducts business in more than 160 countries. Mr. Read also Acting
Chairman of the Latin American group, and thus boost the business in all sectors, including
global accounts, large, small and medium businesses and end users.
Peter Bartolotta
7
Senior Vice President, Global Service
Pete Bartolotta is senior vice president of Global Services, Lenovo Group. He leads a global
team that is primarily responsible for support, service and maintenance of existing
relationships with customers in over 160 countries for PC business of $ 15 + million dollars.
Before assuming this role in July 2009, Mr. Bartolotta served as vice president and chief of
staff overseeing the company's president and chief operating officer. In that role he was
directly responsible for the implementation and overall implementation of Lenovo Business
Management Systems and was a key element in developing and implementing the global
strategy of Lenovo.
Before joining Lenovo, Pedro was $ 1,300,000,000 of NCR Corporation, Global Retail product
management functions that provide hardware, software and services for retail customers
worldwide. He was also Vice President of Operations and Six Sigma in AlliedSignal
Turbocharging Systems, where he was responsible for the operations of an organization with
manufacturing in 11 countries, employing over 4,000 people and the release of $ 1.4 billion in
revenue. Before that, Mr. Bartolotta spent 16 years at IBM Corporation in various
management capacities, including director and manager of site operations for the IBM
Personal Computer Company in Research Triangle Park, North Carolina. In addition, from
2005-2007, Mr. Bartolotta owned by a real estate development company in Austin, Texas
Kenneth DIPIETRO
Executive Vice President of Human Resources
Kenneth DiPietro has served as Vice President of Human Resources. Mr. DiPietro brings to
Lenovo more than 25 years of experience in human resources and organizational
development. Previously, he served as consultant full time RR. HH. Within the Lenovo
executive staff. Most recently, he served as Corporate Vice President of Human Resources
Microsoft Corporation. Their tasks were to promote programs and developing strategies to
improve recruitment, salaries, benefits, executive development, diversity and workplace
culture for Microsoft worldwide.
CHEN Shaopeng
Executive Vice President of Emerging Markets.
Chen Shaopeng is Executive Vice President Emerging Markets and oversees all the business of
China, the rest of Asia, Middle East and Africa, including large, small and medium businesses
and end users. Previously, he was President of Lenovo Hong Kong, Taiwan and China and Vice
President of Lenovo Group. In this role he serves as head of marketing, sales, service and
operations throughout China.
Since he joined Lenovo Group in 1993, Mr. Chen was promoted to various leadership
positions in sales, marketing and channel management, and always received outstanding
results.
Milko Van Duijl
8
Executive Vice President, Markets Mature
Milko van Duijl is Executive Vice President and oversees all mature markets business in
Eastern Europe, United States, Canada, Japan, Australia and New Zealand and Global
Accounts, including large, small and medium businesses and end users.
Prior to this position, he was president, Lenovo Europe, Middle East and Africa (EMEA) and
Executive Vice President of Lenovo Group. Since May 2005, he held the position of General
Manager of Lenovo EMEA and prior to that, Mr. Van Duijl was Vice President of Personal
Computing Division IBM EMEA from August 2003 until 1 May 2005 . Under his management,
IBM PCD EMEA achieved a significant shift by which increased its market share and generated
profitable growth.
HE Zhiqiang
Senior Vice President and Chief Technology Officer
He Zhiqiang (George) is senior vice president and chief technology officer. He is responsible
for corporate research and development and supply chain systems (research and
development) and supervises the management of research centers of the company in Beijing,
China, Raleigh, North Carolina, and Yamato, Japan. Previously, Mr. He was Senior Vice
President of Research and Technology and the CEO of Lenovo's corporate Research and
Development, during which he made important contributions to Lenovo's R & D initiatives
and systems. He joined Lenovo in 1986 after graduating from the Institute of Computing
Technology of the China Academy of Sciences with a master's degree in Computer Science.
Liu Jun
IDEA Group Senior Vice President Product
Liu Jun is senior vice president, Product Group, where he oversees product development and
portfolio management of the Lenovo product line. Previously, he headed IDEA product line.
Before that, he was president of Consumer Business Group and senior vice president of
Lenovo Group.
Previously, Mr. Liu served as senior vice president of Global Supply Chain, where he was
responsible for global procurement, logistics, fulfillment and sales support, supply planning,
strategy and manufacturing operations. Before that, he was senior vice president and COO of
Lenovo China, with responsibility for profits and losses and all aspects of the business. Mr. Liu
also was the architect of the business model of the PC supply chain. He also held a wide range
of leadership positions as head of consumer business in China, research and development,
corporate strategy, drive business desktop PC, and Integrated Supply Chain, giving him
extensive experience in IT operations, research, development and marketing.
David ROMAN
9
Senior Vice President and Chief Marketing Officer
David Roman is senior vice president and chief marketing officer at Lenovo, responsible for
driving all marketing Activities for the global personal computer maker.
Prior to joining method Lenovo, David was vice president of worldwide marketing
communications for Hewlett-Packard's Personal Systems Group, responsible for driving
advertising, media relations and marketing services. He Was responsible for HP's award
winning "The Computer is Personal Again" campaign.
Before HP, David was vice president of Corporate and International Marketing at NVIDIA. Also
I have held a number of Different marketing leadership roles at Apple Computer in Europe,
Asia Pacific and the USA. His last Apple role WAS vice president of worldwide advertising and
brand marketing.
Gerry P. SMITH
Senior Vice President of Global Supply Chain
Gerry Smith joined Lenovo Group in August 2006 as senior vice president of global supply
chain, and is responsible for end to end supply chain management that encompasses order
management, supply and planning demand, procurement, manufacturing and logistics. It has
established a sustainable management structure, with unwavering attention to detail has
resulted in a supply chain more agile and effective. Under his leadership, the supply chain has
increased customer satisfaction and improved service outcomes while reducing end to end
and material costs. For his accomplishments, Mr. Smith won 2009 Supply Chain Executive of
the Year at the SCM Logistics World 2009 conference. At the same time, Lenovo won the 2009
Supply Chain Excellence award that applauds innovation and superior performance in
managing the supply chain
WANG Xiaoyan
Senior Vice President and Chief Information Officer
Wang Xiaoyan, vice president of Lenovo, was named chief information officer in March 2009.
She is responsible for Lenovo's strategy and information technology operations, including all
aspects of global IT infrastructure, Lenovo, business application development, support and
maintenance and delivery of information services and security. Under the leadership of Ms.
Wang, the organization of Information Technology is working closely with internal business
partners in the design of Lenovo IT strategies, processes and architecture to support Lenovo's
Think, Idea, mature and emerging market segments.
Ms. Wang joined Lenovo in 1994 and has held various positions as chief administrative officer
heading corporate functions such as Finance, Human Resources, Information Technology and
corporate management. He also directed several technical service organizations Lenovo. Ms.
10
Wang was part of the team that worked on the innovative Lenovo acquisition of IBM's PC
business. Prior to Lenovo, he worked in various fields such as engineering R & D, technical
service and project management.
WONG Wai Ming
Senior Vice President and Chief Financial Officer
Wong Wai Ming is senior vice president and chief financial officer of Lenovo. Prior to his
current position, Mr. Wong was an independent non-executive director of the company since
1999. He has over 15 years’ experience in investment banking and was a member of the sale
of the Stock Exchange of Hong Kong Limited.
Mr. Wong holds a Bachelor of Science in Management Sciences, Victoria University of
Manchester, UK is a member of the Hong Kong Institute of Certified Public Accountants and
the Institute of Chartered Accountants in England and Wales.
3
Financial Analysis
For the year ended March 31
Non-current assets
Property, plant and equipment
Prepaid lease payments
Construction in progress
Intangible Assets
Investments in associated companies
Deferred tax assets
Available for sale financial assets
Other non-current assets
2010
US$'000
2009
US$'000
2008
US$'000
248,261
3,748
24,711
2,066,337
1,061
254,978
112,520
8,699
314,142
5,833
47,062
1,852,861
2,635
190,844
101,916
5,653
364,778
6,099
51,237
1,838,368
2,690
156,440
67,697
7,172
2,720,315
2,520,946
2,494,481
Impact
In May 2005, IBM sold its computer business "ThinkPad" Lenovo Group Ltd., a Chinese
producer of personal computers that were previously only sold in China. Immediately after the
acquisition of ThinkPad, Lenovo plunged headlong into the global arena. Assuming that would
direct a new market to increase sales, Lenovo introduced Western management and sought to
remake culturally overnight.
A Chinese company par excellence, who coordinated 2 times per day calisthenics for their
workers, Lenovo felt compelled to adopt English as the official language of the company and
hired by Dell Computer Corporation to its new CEO. Despite the attempt, instead of creating a
11
confluence of cultures, there were immediate frictions and overflows. The Americans were
frustrated by the need of harmony of the Chinese and their inability to make public statements
disagreeing. In the absence of sensitivity, the Americans mistook this as a lack of commitment
and inability to add value. Shaopeng Chen , president of Lenovo's China operations said:
"When we disagree in a meeting, silent, but the Americans assumed we agreed. " The
dynamics of the talks appeared to be particularly difficult, given that Americans speak more
easily while the Chinese listened most eagerly. His eloquence made the Chinese feel that they
are not leaving any room for expression. Read more about the Lenovo case .
In an attempt to streamline operations, Western management 10% cut in overall staff and
moved the company's central marketing operations to Bangalore, India. This was especially
threatening to Lenovo, given its pride of being essentially China.
What was the impact on end results? The company had serious problems that hurt the market.
Its market share fell from 7.8% to 7.3% while the rest of the market continued to grow.
Lenovo currently alternating their headquarters from Paris, Beijing and Raleigh, North
Carolina, which seems to have made a better cultural balance. In other words, having learned
from their early mistakes, Lenovo is in the process of turning itself into a truly global
corporation. Bill Amelio , Lenovo's American CEO, remarked in a 2008 interview: "Inheritance
China Lenovo is a very strong part of our global DNA ... Our basic challenge is to take this
diversity and make it work for us as a competitive weapon.
Today the Lenovo Company controls 25 % of the Asian computer market. This is mainly due to
Lenovo’s ability to sell low-priced computers, but also because of China’s high tariffs on
imports. Though the high tariffs help the company grow in its home market, it is not the case
anymore. Under the planned-economy system, a company needed a permit to manufacture in
China, and if they manufactured in a different place, they had to pay a 45 percent to 50
percent tariff to import their products into China. This meant that companies such as Lenovo,
that had permits, were well protected from competition. So when this system did not exist
anymore, the companies in china suddenly had to compete with international players in the
Chinese market. So in why not try to compete in the global market?
Today the company controls 25% Lenovo's PC market in Asia. This is mainly due to the ability
of Lenovo to sell computers at low prices, but also by high tariffs on imports from China.
Despite high tariffs help the company grow in its home market is not the case anymore. Under
the planned economy, a company needs a permit to manufacture in China, and if made in a
different place, they had to pay a tariff of 45 percent to 50 percent on imports of their
products in China. This meant that companies like Lenovo, which were allowed, were well
protected from competition. So when this system no longer existed, firms in China will soon
have to compete with international players in the Chinese market. So why not try to compete
in the global market? 5
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Lenovo’s Commitment to the Environment
Lenovo is committed to environmental leadership in all of our business activities from
operations to product design and recycling solutions. Lenovo's corporate policy on
environmental affairs is supported by the company's ISO 14001 certified global environmental
management system (EMS), which is key to our efforts to achieve results consistent with
environmental leadership and ensures the company is vigilant in protecting the environment
across all of our operations worldwide.6
Conclusion
In conclusion we can say that Lenovo is been a revolutionary company that has ventured to sell
their products and expand internationally having offices in France and the United States and of
course China, where only selling this brand.
Lenovo is currently the 4th. Best PC maker worldwide which demonstrates its high quality and
above all the innovation that has put together the best brands of personal computers in the
world. Lenovo because of its current progress leads us to predict that will grow and be in the
top 5 companies in its sector worldwide.
In conducting the investigation, this was some time ago, wanting to update information, we
realized that some of the executives who were earlier times were no longer or some were
promoted.
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Bibliography
1. - http://es.wikipedia.org/wiki/Lenovo
2. - http://www.lenovo.com/lenovo/mx/es/history.html
3. - http://www.lenovo.com/lenovo/mx/es/management.html
4. - http://www.lenovo.com/ww/lenovo/investor_factsheet.html
5. - http://blogicebergconsulting.com/2010/04/18/la-cultura-y-el-resultado-final/
6. - http://www.lenovo.com/social_responsibility/us/en/environment.html
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