FRIENDS & CO
FEEL TOGETHER
In the Name of
Almighty “ALLAH”
Who has created the universe to discover it
And
A man will get that thing for which they will
strive
And
Which is it the favors of Your Lord that ye deny
EXECUTIVE SUMMARY
 Silicon S-200 is an innovation in cellular industry. This
product will change the mind set of the people about the
communication and digital technology in daily life styles. It
is manufactured using the most advanced information
technology tools and under expert engineers. Mobile Media
is today’s highest & fastest growing technology, though there
are a number of manufacturers in this field but CHINA and
SINGAPORE are the most renown and successful .
History Of FRIENDS & CO
 Friends & co. is Pakistan based company, incorporated in
2007.
 Friends & co started as the wholesaler of digital cameras and
other home appliances.
 Friends & co. offers a wide range of mobile devices along
with the experience in music, video, imaging, gaming.
 Company recorded revenues of rupees10 Million in 2009
about 20.3 % increase from 2008.
History Of FRIENDS & CO
Company offers its products in 2 countries. Its HQ is in
Islamabad, Pakistan and it has around 2,500 employees.
MISSION STATEMENT
We aspire to be the most admired and valuable company in
the world. Our goal is to enrich our customer‘s personal
lives and to make their businesses
Vision statement
“Friends & co. strategy relies on building its business and to
introduce innovation in digital and cellular technology in
Pakistan.”
BRAND PERSONALITY
 Friends & co is focused on building customer relationship
and trust
 Building friendship is the heart of FRIENDS & CO
MARKET SEGMENTATION
 Initially Friends & co has segmented only the Pakistan.
 Then afterwards Friends & co was soon exported to Sri
lanka, and Bangladesh.
MARKET TARGETING
 Friends & co has targeted their customers in Pakistan.
Friends & co has targeted all kind of customers like:
 Students
 Professionals
 Businesses
MARKET POSITIONING & DIFFERENTIATION
 FRIENDS & CO position their self very well in countrywide
market by creating differentiation and bring innovation.
 FRIENDS & CO has created a distinct position in customer
mind by
 Friends & co logo…..> FRIENDS & CO
 Friends & co slogan…..> feel together
MARKET POSITIONING & DIFFERENTIATION conti….
 Standard ring tone
 Standard message tone
 The specific message that is conveyed to the customers in
every advertisement is; “Friends & co enable you to get more
out of life”
 Our positioning statement says,
“Silicon S-200, take a journey into the colors of digital life”
PRODUCT
 Variety
 Quality
 Design
PRICE
 Silicon S-200 has a reasonable price.
 Price is listed on every packing
 Friends & co also offer cash allowances:
200 Rs on buying Silicon S-200.
 Our final price is Rs 12,500/-
PROMOTION
 Advertising: Through TV , Sign boards , Bill boards , Radio
and Newspaper Broachers , Posters ,Dummies and display
stands
 Sale promotion: Gift like Yamaha bike , Philips TV ,
Mitsubishi split AC , watches and digital diary.
PROMOTION cont….
 Public relation
 Friends & co spot light
 Road shows
 Friends.com for game lovers
 Friends football crazy
 Friends & co strategy for promotion is
“Eye level is buy level”
PLACE
 Channels: Friends & co > Distributer > Whole seller >
Retailer > Customer
 Coverage: Friends & co is widely available all over Pakistan
 Distributer: Friends & co main distributer are 2,China and
Singapore.
SWOT ANALYSIS
STRENGHTS
 Durability
 User friendly
 Multimedia features
 Less costly
WEAKNESS
 Less Brand Recoganization
 Low voice quality
 Low advertising
 Low battery timing
OPPORTUNITIES
 Mobiles with Microsoft windows
 New growth market
 Other hand held devices
 Well designed and stylish sets
THREATS
 Nokia, Samsung and Sony Ericsson and many other operators
are selling their own brands of phone.
 Country situation
 Economic instability
 Change in tax rate
WHY SILICON S-200
 Waterproof Set
 Voice changer in mobile
 Largely available
 Easily repaired
 Changeable body casing
 Updating software
THANKYOU