Advertising Solutions
Idaho Tourism Co-Op Partners
FY’16
Overview
Sojern is the world’s leading data-driven traveler
engagement platform that delivers the most efficient
marketing, distribution, and insight solutions at
scale. Since 2007, we have been helping brands
more efficiently and meaningfully engage with travelers
to drive conversions, loyalty, and monetization.
2
Sojern by the Numbers in 2014
Global Data Footprint
U.S.
EMEA
ASIA
S. AMERICA
50 States
45 Countries
12 Countries
9 Countries
13B
1B
Impressions
Dollars in Bookings
2.2M
600+
Heads in Beds
Global Clients
1.2M
350M
Travelers in Seats
Traveler Profiles
13
135
Locations
Employees
3
Big (travel) Data gets Idaho in front of the right person,
with the right message, at the right time
Billions of Data Points
Intent, Book, and Board data from leading
airlines, OTAs, meta-search, hotels, car
rentals, and cruise agents
Traveler Platform
Activation Channels
Proprietary technology to process data
4
How Programmatic Buying aka Real-Time Bidding
(RTB) Works via Sojern
1. We identify,
score/evaluate, and
locate online
audiences to meet
each campaign
objective.
2. Our powerful
platform bids on ad
inventory across
95% of sites on the
web in milliseconds,
ensuring you reach
your audience.
3. Ad inventory is
secured, putting your
ad in front of your
audience at the
optimal cost.
4. Getting your ad in
front of the right
audience in the right
places at the right
times increases
brand awareness,
conversions, and
loyalty.
5
How Prospect Targeting Works
Key Benefits & Features
1. Traveler visits
Sojern’s data
partner sites,
showing purchase
intent.
2. Later, the visitor
surfs other sites and
sees your ads.
+ Find new and similar
audiences who are in
market for your products
and offers
+ Generate more sales with
hyper-relevant, targeted
messaging
+ Segment key data
attributes based on intent,
interest, and relevancy
+ Drive incremental
bookings and ancillary
revenue
3. Inspired and
engaged, potential
traveler comes to
your site to book.
6
Data Activation Across Multiple Channels
Real Time Display
High Impact
Standard Rich Media
IAB Rising Stars
Facebook Exchange
Smart Devices
News Feed, Right Rail
Mobile, Tablet
Real-Time Video
In-Banner, Pre-Roll
Traveler
DNA
Email
Customized Offers,
Loyalty Program
Messaging
7
Largest Audience Reach
Sojern
Trip Advisor
Expedia
Priceline
Adara
Travelocity
Booking.com Europe
Booking.com
Southwest Airlines
HomeAway
Yahoo Travel
Orbitz
Delta
Hilton Worldwide
Kayak
Marriott
American Airlines
Hilton
Travelzoo
Enterprise
US Airways
Carnival Cruise Lines
Starwood Hotels and Resorts
Alaska Airlines
Allegiant Air
Virgin America
Virgin Atlantic
Spirit Airlines
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
Monthly UUs
Source: comScore, June 2014, U.S. only
Plan Details
$10,000 Plan
Start Date
End Date
3 Month Campaign,
Flight Dates TBD
3 Month Campaign,
Flight Dates TBD
3 Month Campaign,
Flight Dates TBD
3 Month Campaign,
Flight Dates TBD
Site
Section
Geo Targets
Notes
Unit/Size
Impressions
CPM
Total
Sojern
Sojern Traveler
Behavioral - those
Platform - reaching
Media must run
currently shopping
in-market travelers
within 3 months
for travel to ID
to Idaho
728x90,
1600x600,
300x250,
300x600
1,666,666
$6
$10,000.00
Sojern
Post Impression
Post Impression
Search and
Search and
Booking Analytics Booking Analytics
728x90,
1600x600,
300x250,
300x600
BONUS
BONUS
BONUS
BONUS
TOTAL
1,666,666
$10,000.00
$25,000 Plan
Start Date
End Date
Site
3 Month Campaign,
Flight Dates TBD
3 Month Campaign,
Flight Dates TBD
Sojern
3 Month Campaign,
Flight Dates TBD
3 Month Campaign,
Flight Dates TBD
3 Month Campaign,
Flight Dates TBD
3 Month Campaign,
Flight Dates TBD
TOTAL
Section
Geo Targets
Notes
Unit/Size
Impressions
CPM
Total
Sojern Traveler
Behavioral - those
Platform - reaching
Media must run
currently shopping
in-market travelers
within 3 months
for travel to ID
to Idaho
728x90,
1600x600,
300x250,
300x600
4,166,666
$6
$25,000.00
Sojern
Post Impression
Post Impression
Search and
Search and
Booking Analytics Booking Analytics
BONUS
728x90,
1600x600,
300x250,
300x600
BONUS
BONUS
BONUS
Sojern
Causal Impact Lift Causal Impact Lift
Study
Study
BONUS
728x90,
1600x600,
300x250,
300x600
BONUS
BONUS
BONUS
4,166,666
$25,000.00
10
Who We Work With
Partnership With 150+ of the World’s Top Tourism Brands
11
Montana Case Study
Results
+ Overall 2012 campaign CTR
performance was 64% better
than the established campaign
goal
+ Travelers exposed to Montana’s
brand marketing message
delivered by Sojern showed a
14% increase in flight
bookings to Montana airports
compared to a portion of the
same audience that was not
shown the ads
Objective
+ Expand awareness and drive qualified traffic to visitmt.com website
+ Increase visitors to Montana and the various destinations within the state
+ Engage in-market travelers in Montana’s key feeder markets to keep
Montana top of mind as trips are being researched and planned
+ Optimized summer campaign
produced 145% increase in
CTR compared to winter
campaign, proving that
continuous optimization is a key
performance driver in behavioral
targeting campaigns
12
Visit Salt Lake Case Study
Results
+ 62% of Sojern's audience
booked travel for 6+ nights
after seeing the ads
+ 57.7x ROAS in economic
impact to Salt Lake from
incremental travelers
Objective
+ Increase overall leisure ski travelers to Salt Lake
+ Attract visitors for longer stays of 6+ days
+ Drive engaged visitors to visitsaltlake.com
+ Out of eight publishers,
Sojern recorded the 2nd
highest impression to
leisure traveler conversion
rates
+ Travelers exposed to Salt
Lake marketing message
were 22% more likely to
visit the destination after
seeing the ads
13
Thank You!
+
Christina Jacobson
Regional Director of Sales, Tourism
E christina.jacobson@sojern.com
P 917.208.7310
14