Larry Lambert
3113 Windlass Court, Tampa, Florida 33607
larryjohnlambert@gmail.com Mobile: 305.491.2027
SUMMARY
Marketing professional known for the ability to create innovative and engaging marketing programs that create brand equity,
accomplish marketing objectives, and surpass revenue expectations. Extensive experience and knowledge of integrated
marketing programs including product development and product launches. Ability to effectively champion initiatives and lead
cross functional teams, both internally and externally. Creative, articulate, entrepreneurial, and results driven.
At this point in my career, I am searching for a position that would be a perfect fit, so I am open to paying my relocation costs for
the right opportunity.
CORE COMPETENCIES







Brand Management
Product Management –consumer products/software products/wireless/digital marketing/consulting/account management
Integrated Online Marketing (Digital Marketing), CRM, Search Marketing, Social Media, Demand Generation
Affiliate, SEO, Display, (CPM/CPC/CPA/CPV)
Advertising / Channel Marketing / Public Relations
Product lifecycle management / Product Development / Sales Support / SaaS platforms and business models
Consumer and Business to Business Marketing (B2B–B2C)
Leave of Absence, Toronto, Canada
Death of Father (September 2013-December 2013)
 Managed estate, legal requirements, and sale of properties.
PROFESSIONAL EXPERIENCE
BISK EDUCATION, Tampa Florida
Brand Manager (2012 – 2013)
Responsible for the relationship with University of St. Thomas (MN).
 Led the launch of the website, marketing campaign, and systems integration of both organizations through cross-functional
teams that included QA, application development, marketing, finance, and instructional design.
 Worked with design team, key management, and client to deliver cohesive, and technology rich features for the website.
 Managed all initiatives in identifying and implementing best practices around search engine optimization (SEO), online
marketing and social campaigns.
 Interacted with internal marketing to translate business requirements into actionable web plans including targeting
scenarios, and segmentation messaging based on personalization and testing plans.
 Managed CRM, lead acquisition and lead conversion initiatives while driving marketing efficiencies and effectiveness.
 Directed website content strategy and worked together with SEO team to implement page building (ranking) activities.
 Leveraged best practices in desktop, mobile and table space with strong emphasis on usability.
 Accountable for media plans including paid search and Internet media initiatives.
 Worked closely with client to resolve issues and continuously improve content and website performance.
 Identified new vertical opportunities with Bisk for potential new partners.
MCKINLEY PARTNERS / CONSULTING, East Northport, New York
Managing Consultant – Business Marketing Manager (2008 – 2012)
Business Manager for various companies and marketing programs.
 Responsible for developing the go-to-market plan, media, CRM, social media, advertising and distribution strategies.
 Assessed marketing programs and efficiencies for demand generation practices.
 Performed technical and economical analysis for various clients resulting in increased efficiency and higher ROI.
 Developed marketing strategies for product roll out to various categories, markets and segments, which included
investigating new technologies, markets, and vertical opportunities.
 Obtained a consultancy assignment to work with major furniture manufacturing company to develop and introduce specific
products to the hospitality industry. Achieved a 10% market share in the first 6 months.
 Appointed for the consulting services of the introduction of commercial products in key segments for material handling, and
commercial products for a wholesale distribution organization.
 Hired for the assessment and strategy development of the first comprehensive sustainable development, natural resource
and environmental management programs for Dimsa. Revenues increased by 35%.
 Created and managed the implementation of an integrated online and offline marketing program to introduce brand and
product offering for software client. Worked closely with design team and clients in order to rollout engaging, relevant and
compelling products.
Larry Lambert
3113 Windlass Court, Tampa, Florida 33607
larryjohnlambert@gmail.com Mobile: 305.491.2027
NEWELL RUBBERMAID, Weston, Florida
Brand Manager (2007 – 2008)
Responsible for defining, developing and implementing marketing and sales strategies and plans that drove both short-term
results and long-term sustainable growth for Rubbermaid Commercial Products.
 Drove the development of marketing and business plans in a collaborative environment that ensured deliverables were met.
 Developed distinctive product plans with substantial financial outcomes; using research and analysis (market definition,
sizing, segmentation, value management, targeting, positioning and pricing).
 Full P&L, budgeting, and forecasting responsibility.
 Generated a 12% sales increase through vertical and horizontal distribution analysis that produced new opportunities for
growth in new segments as well as existing product offering.
 Grew market presence through expansion of new distribution channels.
 Initiated stronger relationships with Key Account Managers for Wal-Mart and Home Depot, and Grainger for expansion on
product line.
 Reduced costs by 6% through P&L analysis and efficient program roll out.
 Implemented first regional qualitative and quantitative research of the markets and its consumers.
KENSINGTON CONSULTING, Northampton, Massachusetts
Business and Marketing Director (2004–2007)
Managed all telecommunications and marketing related clients/projects.
 Led the commercialization and in market-execution of product launches; including sales activities from planning to
execution in both retail and B2B segments.
 Managed projects in the area of new product creation via feasibility studies, marketing surveys, and industry data gathering,
and direct customer interviews.
 Managed projects/work streams in order to meet deadlines within constraints of budget, scope and available resources.
 Built business and marketing simulation modeling for key assigned clients. Worked closely with them as a brand evangelist
and fomenting the introduction of long-term strategic partnerships with clients.
 Drove creative development, execution, and integrated work across multiple communication channels and organizational
constituents.
 Obtained consulting projects for major telecom industry clients; including America Movil and Telefonica, to create
incremental sales through additional wireless services and the implementation of new channel marketing programs.
 Developed business plan, product launch strategy, and marketing communication programs for major wireless companyModelabs.
 Generated assignment with IBM to develop sales and vertical expansion programs for outlined markets.
SIEMENS COMMUNICATIONS, Miami, Florida
Director of Marketing (2003-2004)
Accountable for all marketing activities including brand positioning, advertising, channel management, merchandising, public
relations, sponsorships, and product marketing for assigned markets.
 Led the development and implementation of the marketing strategy, product positioning and the various 360-degree
marketing campaigns in support of new products as they were introduced to the marketplace.
 Managed market research initiatives.
 Directed a $45 million budget and cross-functional teams.
 Increased brand preference by 14% and sales by 11%.
 Partnered with advertising, media, and public relation agencies - McCann Erickson, Weber Shandwick, and OMD to set
communication strategies and develop advertising platforms that maximized business results and ROI.
 Introduced initiative of interacting with major global carriers to develop unified product launches and promotions.
 Managed website to develop distributor referral program and direct sales.
SONY ERICSSON, Miami, Florida
Group Manager Marketing (2000 – 2002)
Managed functional marketing team and led ancillary marketing communication execution team to achieve established goals.
 Promoted to develop and manage all marketing activities and brand strategies for the Americas.
 Developed and executed VOC plans.
 Built retailer focused programs that increased traffic and sales growth.
 Responsible for identifying and assessing critical opportunities to communicate to internal and external clients.
 Managed functional and local marketing teams, alongside cross-functional teams including advertising, media and public
relation agencies; Young & Rubicam, Media Edge, and Edelman.
 Created strategic and overall operating marketing plan for the business through the customer’s engagement.
 Responsible for an annual budget of $110 million.
 Positioned Sony Ericsson as the leading brand in the category, increased brand awareness by 35%.
 Managed research and analysis.
Larry Lambert
3113 Windlass Court, Tampa, Florida 33607
larryjohnlambert@gmail.com Mobile: 305.491.2027
SONY ERICSSON
Advertising Manager (1997 – 2000)
Responsible for planning, executing and analyzing all advertising activities.
 Promoted to create and execute advertising campaigns for Ericsson; managed two direct reports and $16 million budget.
 Oversaw market research, media planning, and advertising implementation throughout the assigned regions.
 Reduced costs by $350,000 by closely monitoring agency processes and restructuring contracts.
 Developed a successful process for the implementation of global campaigns at regional and local levels, this process was
later implemented on a global level.
SONY ERICSSON
Sales and Marketing Representative (1995 – 1997)
Promoted to manage sales and marketing of all wireless products in assigned region.
 Successfully introduced, launched new products to existing and new customers. Incremented sales by 14%.
 Advanced the Ericsson brand through unique marketing product introductions and strategic sales partnerships.
 Led first Ericsson channel management incentive program, later incorporated throughout the Americas.
EDUCATION
 University of San Francisco
Certificate Integrated Online Strategies 2012
 Cameron University, Lawton, OK
Bachelor of Business Administration: Marketing and Finance, 1993
LANGUAGES
 Fluent Spanish