Chris Shinn – Macy Turner – Alexis Villareal – Gloria Cardenas
Quiz: Chapter 5
1.Which of the following is not considered a mode of consumer decision making?
a.
b.
c.
d.
e.
Extended Problem Solving
Limited Problem Solving
Habit or Variety Seeking
Political Affiliation <
Brand Loyalty
2. MAAM in marketing stands for what?
a.
b.
c.
d.
Marketing Advertising Arrangement Model
Moms Against Advertising Markets
Massachusetts Advertising Associates Movement
Multi Attribute Attitude Model<
3. When consumers are not motivated to process an advertiser’s message thoughtfully, the marketer
may need to feature peripheral cues known as an
a.
b.
c.
d.
Elaboration Likelihood Model<
Billboards
Target Segmenting
Free Donuts
4. In Terms of the Modes of Decision Making, Low Involvement and Low Experience would fall under
what category?
a.
b.
c.
d.
Extended Problem Solving
Limited Problem Solving <
Habit or Variety Seeking
Brand Loyalty
5. In Terms of the Modes of Decision Making, High Involvement, High Experience would fall under what
category?
a.
b.
c.
d.
Extended Problem Solving
Limited Problem Solving
Habit or Variety Seeking
Brand Loyalty <
6. Cognitive Consistency Impetus is?
a.
b.
c.
d.
The desire to maintain an existing belief system<
The need for sameness of product features
The process by which new information is converted to beliefs
Habitual purchase behavior
7. The tendency for consumers to purchase products based on what was used in their child hood home
is known as?
a.
b.
c.
d.
Taste Values
Life Stage Variables
Intergenerational Effect <
Cultural Capital
8. Marketers hope to create more brand ambassadors because they?
a.
b.
c.
d.
Spread positive brand messages <
Work at discount fees
Are trained marketers
None of the above
9. What are the defining expressions of a culture?
a.
b.
c.
d.
Values<
Beliefs
Needs
Desires
10. Repeated behaviors that affirm, express, and maintain cultural values are known as?
a.
b.
c.
d.
Rituals<
Habits
Ceremonies
Consumer Action