The retail promotion mix
includes:
a)
b)
c)
d)
e)
Advertising
Sales promotion
Publicity
Personal selling.
all of the above
Consumers can be_______:
a)
b)
c)
d)
e)
inconsistent
affected by hype
Influenced by brand names
attracted to innovative items
all of the above
Which of the following can be
marketed?
a)
b)
c)
d)
e)
people
places
products
ideas
all of the above
Businesses and the marketers
they employ should integrate
the following activities:
a)
b)
c)
d)
Sales promotion
Media planning
Community involvement
all of the above
Effective promotional design
and advertising for a brand
does the following:
a) positions the brand or group to add
value to people’s lives
b) builds branding to be relevant
c) creates a bond between the
brand/group and the viewer
d) touches people emotionally
e) all of the above
The acronym A.I.D.A
stands for
A______________________
get them to notice you
I______________________
make them want to know more
D______________________
now they want your product
A______________________
they actually purchase it!
The money a consumer has
left over after the essentials
are paid for is called
a) Discretionary Income
b) Push-through
c) Shopper segmentation
Which of these types of sales
promotion does NOT involve
the consumer?
a) Trade Sales Promotion
b) Retail Sales Promotion
c) National Sales Promotion
Which of these is the
statistical study of the human
population:
a) Demographics
b) Psychographics
c) both
Fashion manufacturers are increasingly
advertising directly to the consumer,
instead of leaving most of the sales
promotion up to the retailer. This method
of creating demands for their products
and brands at the consumer level is
called:
a) Push-through
b) Pull-through
Which types of information
are measured in
Psychographics
a)
b)
c)
d)
e)
Lifestyle
hobbies
Status and price consciousness
Career mobility
all of the above
Primary marketing data is
compiled by
a)
b)
c)
d)
Survey
Observaton
Experimentation
all of the above
Focus groups and traffic
counts provide
a) Primary data
b) Secondary data
Give an example of a
FUNCTIONAL benefit of Ivory
Soap, a brand with a 125 year
history.
Give an example of an
EMOTIONAL benefit of the
same Ivory soap.