Четвёртая власть

Подготовила группа по английскому языку
8 «Б» класса: Васильева Мария, Голубева
Дарья, Милова Алёна, Деньков Артём,
Зайцев Илья, Козлова Ксения, Степанова
Ирина, Ёркин Максим.
Существует ли четвёртая
власть?
Это средства
массовой
информации.
Хорошо или плохо?
Проблемные вопросы
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
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
что такое СМИ?
Что вы думаете о телевидении?
Вы читаете газеты?
А книги – тоже СМИ?
Делимся на группы и формулируем проблемные вопросы
Что такое СМИ?
Сколько видов СМИ вы знаете?
Какое СМИ самое популярное среди
учащихся нашей группы
Преимущества и недостатки разных СМИ
Что вы думаете о телевидении?
Любимые телепередачи нашей группы
Моя любимая телепередача (фильм,
Мультфильм, шоу, репортаж и т. д. )
СМИ
ПЛОХО ЭТО ИЛИ ХОРОШО
А книги тоже СМИ?
Чтение в жизни современного подростка.
Печатные книги (из истории книгопечатания)
Библиотеки (школьная, известные библиотеки)
Книги нп CD (преимущества и
Недостатки)
Мой любимый писатель / книга.
Вы читаете газеты?
Любимое издание моей семьи.
История создания газеты
Самые популярные газеты в России и
Великобритании
Mass MEDIA
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Mass media is a term used to denote a section of the media specifically envisioned and
designed to reach a very large audience such as the population of a nation state. It was
coined in the 1920s with the advent of nationwide radio networks, mass-circulation
newspapers and magazines, although mass media (like books and manuscripts) were
present centuries before the term became common. The term public media has a similar
meaning: it is the sum of the public mass distributors of news and entertainment across
media such as newspapers, television, radio, broadcasting, which may require union
membership in some large markets such as Newspaper Guild, AFTRA, & text publishers.
The concept of mass media is now complicated by Internet media (like blogs, message
boards, podcasts, and video sharing) because individuals now have a means to exposure
that is comparable in scale to that previously restricted to a select group of mass media
producers. The communications audience has been viewed by some commentators as
forming a mass society with special characteristics, notably atomization or lack of social
connections, which render it especially susceptible to the influence of modern mass-media
techniques such as advertising and propaganda. The term "MSM" or "mainstream media"
has been widely used in the blogosphere in discussion of the mass media and media bias.
History of mass media

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Types of drama in numerous cultures were probably the first mass-media, going back into the Ancient
World. The first dated printed book known is the "Diamond Sutra", printed in China in 868 AD, although it
is clear that books were printed earlier. Movable clay type was invented in 1041 in China. However, due to
the slow spread of literacy to the masses in China, and the relatively high cost of paper there, the earliest
printed mass-medium was probably European popular prints from about 1400. Although these were
produced in huge numbers, very few early examples survive, and even most known to be printed before
about 1600 have not survived. Johannes Gutenberg printed the first book on a printing press with movable
type in 1453. This invention transformed the way the world received printed materials, although books
remained too expensive really to be called a mass-medium for at least a century after that.
Newspapers developed around from 1612, with the first example in English in 1620 [1] ; but they took until
the nineteenth century to reach a mass-audience directly.
During the 20th century, the growth of mass media was driven by technology that allowed the massive
duplication of material. Physical duplication technologies such as printing, record pressing and film
duplication allowed the duplication of books, newspapers and movies at low prices to huge audiences.
Radio and television allowed the electronic duplication of information for the first time.
Mass media had the economics of linear replication: a single work could make money proportional to the
number of copies sold, and as volumes went up, units costs went down, increasing profit margins further.
Vast fortunes were to be made in mass media. In a democratic society, independent media serve
/electorate about issues regarding government and corporate entities (see Media influence). Some
consider the concentration of media ownership to be a grave threat to democracy.
Electronic media and print media
include:
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Broadcasting, in the narrow sense, for radio and television.
Various types of discs or tapes. In the 20th century, these were mainly used for
music. Video and computer uses followed.
Film, most often used for entertainment, but also for documentaries.
Internet, which has many uses and presents both opportunities and challenges.
Blogs and podcasts (such as news, music, pre-recorded speech, and video)
Mobile phones, often called the 7th Mass Media, used for rapid breaking news,
short clips of entertainment like jokes, horoscopes, alerts, games, music, and
advertising
Publishing, including electronic publishing
Video games, which have developed into a mass form of media since cuttingedge devices such as the PlayStation 3, XBox 360, and Wii broadened their
use.
ADVANTAGES AND DISADVANTAGES OF THE
DIFFERENT MASS MEDIA.

ADVANTAGES of MM

to rest, to relax, to receive
information, to listen (to
read) about famous people,
to earn important events, to
study foreign languages, to
take part in shows and
competitions, to get
something for nothing, to
travel round the world
without wasting money, to
study at home, to find new
friends

DISADVANTAGES of MM
to have no time to communicate
with relatives and friends, to
damage your eyes, to get lazy,
to put on weight, to have no
time for sport activities in the
fresh air, to stop writing letters
to your relatives, to learn about
the bad side of life, to get
nervous, to sleep badly after
horror films
WHICH MEDIA IS THE MOST POPULAR AMONG THE
STUDENTS OF OUR FORM?
TV
Newspa The
per
Internet
3
1
Radio
Васильева
Мария
2
2.
Голубева
Дарья
1
2
4
3
3.
Горбушина
Надежда
1
3
4
2
Деньков
Артём
1
2
4
3
Ёркин
Максим
1
2
4
3
2
4
3
1
1.
4.
5.
6. Жаворонков
Иван
4
WHICH MEDIA IS THE MOST POPULAR AMONG
THE STUDENTS OF OUR FORM?
7.
Зайцев
Илья
2
3
1
4
8.
Калмыков
а
Ксения
1
3
4
2
9
Козлова
Ксения
2
1
4
3
10.
Милова
Алёна
3
1
4
2
11.
Степанов
а
Ирина
1
2
4
3
12.
Фёдоров
Валерий
2
4
3
1
19
30
41
31
итог
WHICH MEDIA IS THE MOST POPULAR AMONG
THE STUDENTS OF OUR FORM?
баллы
место
TV
19
I
Newspapers
30
II
Radio
31
III
the Internet
41
IV
THE MOST POPULAR MASS MEDIA AMONG THE
STUDENTS OF OUR FORM IS

T E L E V I S I O N
Television

It is almost impossible to imagine our life without TV. It plays a great and a very
important role in the life of modern man. There is practically no family that
doesn't have a TV set. TV is one of the mass media kinds. Radio and
newspapers tell us about different events but TV not only tells but also shows.
TV has a lot of channels and everybody can watch the programs he likes. Our
television suggests various programs: talk show and game show, news and
sporting events, about animals and about foreign countries and so on. Soapslovers can watch their favorite films almost every day. TV shows us a lot of films
of different countries: detective and melodrama, comedy and thriller. As for me I
like to see adventure films, fantasy, comedies. My favorite sporting events
programs are about volleyball, swimming, track-and-field athletics and
gymnastic. I watch many programs with great interest. These programs are: a
wild nature program, "Anshlag", some game shows and so on. There are a lot
of films (most of them of foreign TV-companies) with a great number of
corpses, with seas of blood now. It's not very good to my mind. I think that one
of the aims of TV is to bring up TV-viewers, to cultivate love to our country,
kindness and other positive features of character.
Advantages and disadvantages of TV
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TV has good and bad sides. First of all it keeps people informed, we can learn a lot of
information watching TV. We can choose programs that appeal to us more, because TV
provides programs for all interests. Sometimes we can relax, entertain ourselves when we
are tired. Advertisement on TV gives us information about different products and it makes
easier to choose things to buy. When we watch TV we learn about the world, famous
people and global or recent news.
But TV has a lot of disadvantages. It takes a lot of time and it makes us lazy. And it's very
harmful for our health, expecially eyes. Some violent programs and films makes people
violent. Violence become a vital problem. There is too much advertisement on TV.
Sometimes it can encourage us to buy things we don't need at all. Watching TV takes all
free time from almost all people. We just watch it, not concentrate, and waste time.
In my opinion we need TV inspire of it's disadvantages. People need something like
information center. As for me I watch TV about one hour a day. I watch it when I want to
learn news or relax and entertain myself. People need TV, but it can't be the main thing in
their life. It's interesting, but not the main thing in our life.
I don't really know what we must do to make TV better. I think we can do nothing. We just
should not sit hour by hour watching TV. I think we must watch only the most important and
interesting things. Because if we see everything we'll become mad.
POPULAR TV-PROGRAMMES IN UK
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SPORT
COMEDY
FILMS
NEWS
SCIENCE FICTION
DOCUMENTARIES
SOUP OPERAS
MUSIC
DRAMA
POPULAR TV- PROGRAMMES AMONG THE
STUDENTS OF OUR FORM
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1. COMEDIES
2. ADVENTURE FILMS
3. EDUCATIONAL PROGRAMMES
4. ACTIONS FILMS
5. NEWS
6. CARTOOMS
7. THRILLERS
8-9. SCIENCE FICTION FILMS /
GAME SHOWS
10. SOAPS
11. TALK SHOWS
Newspapers in our life
It is not easy to fancy our life without newspapers, magazines, tabloids, and
reviews of all kind. And what was the first newspaper like? When it was made?
The earliest newspaper appeared in 59 BC in Rome. It was a handwritten
daily newspaper. It was very little – only one sheet. Julius Caesar, the Emperor
of Rome, ordered to post them throughout the city to inform the people about
political events, scandals, military conflicts and executions.
In Europe printed newspapers appeared in the 15th century, when the letter
press was invented. In the 16th century the first printed newspapers were
issued; and in the 19th the production of daily newspapers increased greatly.
People began to read more and the post developed quickly. The first daily
newspaper in England was The Daily Courant Its first issue was published in
London in 1702. In France the first daily newspaper Journal de Paris
appeared in 1777,and soon after that, in 1784, The Pennsylvania Packet
became the first daily newspaper of the United States.
Reading the newspaper. Brookgreen Gardens in
Pawlevs Island, South Carolina, United States.
A newspaper car in Germany in 1925.
Newspaper vendor. Paddington, London. February
2005
Кто не знает русские газеты: «Комсомольская Правда»,
«Правда», «Аргументы и Факты» и т. д. А английские?
Хотите узнать?
NEWSPAPERS:
“The Times” /1785 /
“ Observer” /1791 /
“Sunday Times” / 1822 /
“News of the World” /1843 /
“People” / 1881 /
“Daily Mail” /1896 /
“Daily Mirror” / 1903 /
“Daily Herald” /1911 /
“Today” / 1986 /
“The independent” / 1986 /
“The independent on Sunday” /1990 /
“European” / 1990 /
Reading in the life of a modern teenager.
You asked me why I like reading books, did not you? I should say books have
been my best friends for many years. I am the only child in my family and my
parents are very busy with their work and I used to spend a lot of time reading
books. They present me with wonderful new books: fairy tales, fantasy books,
science fiction.
When I was a little girl, I loved turning the pages over and over, looking at the
beautiful pictures and guessing what the characters would say and do. I started
reading when I was five. I imagined myself travelling everywhere, speaking
different languages, climbing mountains and flying to other planets.
Those of my friends who read a lot are smart and interesting to talk to. As a rule
they are very good at English. Reading is a special world full of adventures and
joy.
Lots of my friends are not keen on reading books. They prefer going to discos,
playing computer games, watching TV and videos.
I did not like reading when I was a little boy. As for me it was boring to sit for
hours with a book in my hands and trying to learn what happened to the
characters. I used to play football and basketball with my friends.
•
I have to confess, I read very slowly. At school we are given a lot of
homework, so I have to read anyway: history and literature, biology and
geography. So much reading!
I have a computer at home. My father bought me my first CD book and
the situation changed. These days you can read books on CDs of
course they are different from printed books, they are animated, moving
and well illustrated. It is fantastic! It is like a computer game. Turning
the pages over you can see what`s happening in pictures, in colors and
in action. It is really amazing. I think CD books will be much more
popular with teenagers of my generation than printed books.
В. Церетели. Памятник книги.
Our favorite English writer
AGATHA CHRISTIE
Agatha, Dame Christie (1890-1976) – an English writer of popular books and plays, many of which have
been made into films. She helped raise the detective story to prominent place in literature. Her fiction is
noted for its ingenious plots, sustained suspense, and for its ever-present congenial humor. Her most
famous characters are the detectives Hercule Poirot and an elderly spinster Miss Marple. Two of her bestknown books are Murder on the Orient Express and Death on the Nile. Agatha Christie`s play The
Mousetrap, also a detective drama, has been running continuously in London since 1952.
Besides being a detective writer, Agatha Christie has written six romantic novels under the pseudonym
Mary Westmacott, several plays and a book of poems. She also assisted her archaeological husband Sir
Max Mallowan of many expeditions to the Near East. .
Robert Burns
Robert Burns (1759- 1796) – a Scottish national poet. Son of a tenant farmer in
Alloway, southwestern Scotland, Burns spent his youth in hard labour and hopeless poverty.
He had only a few years of schooling, but he was an avid reader, esp. of Shakespeare and
Robert Fergusson, a talented Scottish poet (1750-1774), Burns began writing poetry at the
age of fifteen, but he was 27 when his first book– Poems Chiefly in the Scottish Dialect -was published in 1789, which won him immediate success. The source of Burn`s poetry is
the life of common toilers and Scottish folklore. Asense of liberty is the animating force of
his genius. His sympathy fr the Great French revolution is well-known. Burns is deeply
aware his poetry is the inborn gift of quiet mirth which brings with it a touch of fine irony.
The most popular poems by Burns are My Heart`s in the Highlands, John Barleycorn, The
Tree of Liberty, A Red, Red Rose, Auld Lang Syne and many others.