MARKETING MANAGEMENT
UNIT 1
Question:Identify the statement that signifies a feature describing a market Any place where sellers exist
Any place where buyers exist
Actual place or a meeting point
There must be face to face interactions
Question: When each party has something that could be of value to other party, it results into Exchange process
Marketing activity
Market place
Money exchange
Question: The type of market where single seller dominates the entire market is referred to as Perfect
Imperfect
Local
Global
Question:
Which among the following is an example for a non-profit organsiation?
Hotel
Hospital
Charitbale
University
Question:
What relationship exists between Marketing and Selling?
Marketing is included in selling
Selling is included in Marketing
Both are same
There is no relation
Question:
MARKETING MANAGEMENT
Which of the following is the major task of Marketing management?
Analysing market opportunities
Implementing organisational plans
Estimating the company budget
Managing different management processes
Question:
Identify the Marketing Functions - A.Advertising products B.Physical distribution of goods C.Manufacturing products to be sold
D.Selling goods and services
A, B, C
B, C, D
C, D, A
D, A, B
Question:
Which among these is the correct relationship between Consumers needs and wants?
Consumers needs are more than wants
Consumers needs and wants are same
Marketers influence needs and then wants
Marketers influence consumers wants not needs
Question:
Identify the correct statements - A.In Product concept, focus is on innovating and improving products B.In Selling concept, consumers
are persuaded to buy products C.In Production concept, quality of product is considered as essential D.In Societal concept, overall
well being of society is considered to be important
A, B, C
B, C, D
C, D, A
D, A, B
Question:
MARKETING MANAGEMENT
Increased customer value indicates increase in one of the following Quality
Cost
Price
Dissatisfaction
Question:
Identify the ODD statement: Pricing is a part of marketing function because of these benefits It takes in to consideration competition and competitive prices
It helps in eliminating losses due to product failure
It brings in revenue
It helps in determining the buying capacity of consumers
Question:
Identify the correct sequence that leads to potential demand a.
b.
c.
d.
UNIT 2
Question:
Advertising is a part of ____________________activity Distribution
Selling
Promotion
Pricing
Question:
The 4 P's of Marketing represent one of the following Four phases
Four personalities
Four components
MARKETING MANAGEMENT
Four philosophies
Question:
A Product design is considered to be one of the following Attribute
Intangible
Package
Brand
Question:
Preparing Marketing Budget involves one of these activities Measuring marketing performances
Estimating marketing funds and expenses
Arriving at profit figures
Taking corrective actions
Question:
Expand SWOT Strengths, Weakness, Obstacles, Threats
Strengths, Weakness, Opportunities, Tactics
Strengths, Weakness, Opportunities, Threats
Strategies, Weakness, Opportunities, Threats
Question:
The additional P's of marketing are People, Physical evidence, Package
People, Physical evidence, Process
People, Process, Packaging
Physical evidence, Process, Packaging
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Question:
MARKETING MANAGEMENT
Identify the correct set of characteristics of Marketing audit Comprehensive, dynamic, independent
Comprehensive, interdependent, periodic
Comprehensive, independent, static Not the
Independent, systematic, periodic
Question:
The comprehensive, systematic, independent and periodic examination of the company's environment in a order to improve company's
marketing performance is called Marketing philosophy
Marketing strategy
Marketing audit
Marketing budget
Question:
Identify the true and false statements - A.Place includes the distribution channel and logistics B.Place includes factories and
manufacturing units
A-true, B-false
A-true, B-true
A-false, B-false
A-false, B-true
Question:
Product can be any of these EXCEPT A Good
A Value
A service
An Idea
Question:
Identify the correct statements which indicates Price of a product - A.Its a Monetary value B.Its an intangible value C.Its determined
by seller D.Its negotiable by consumers
MARKETING MANAGEMENT
A, B, C are correct
A, C, D are correct
A, B, D are correct
B, C, D are correct
Question:
Arrange the correct sequence of the tasks related with Marketing control - A.Evaluate marketing performance B.Set marketing
objectives C.Take corrective actions D.Measure marketing performance
D, A, C, B
A, C, B, D
B, D, A, C
C, B, D, A
UNIT 3
Question:
The study of population characteristics is called as ____________________
Demotrics
Democracy
Demology
Demography
Question:
The term Micro environment will include this group Environmentalists
Legal authorities
Economists
Employees
Question:
Minimum Wages act is an example for Monetary policy
MARKETING MANAGEMENT
Economic policy
Legislation
Consumer protection
Question:
Which is the ODD one in the following Customer markets?
Consumer
Government
Competitor
Reseller
Question:
Change in living patterns due to Urbanisation is included in one of these environment Economic
Political
Socio-cultural
Demographic
Question:
The nature of Macro environment is usually ___________________
Reliable
Controllable
Uncontrollable
Predictable
Question:
What are the basis for differentiating Micro and Macro environment?
size, complexity and consistency
MARKETING MANAGEMENT
size, uncertainty and complexity
size, complexity and threats
size, authority and complexity
Question:
Identify the true and false statement Assertion: A.Higher the inflation rate lesser will be the consumer's purchasing power
Reason: B.Decreasing prices lead to inflation
A-true, B-true
A-true, B-false
A-false, B-true
A-false, B-false
Question:
Identify the ODD one among these Demographic indicators Migration and geographical distribution
Age and Marital status
Income and working women's earnings
Education and occupation
Question:
Identify the true and false statements - A.Environmental scanning helps the company to identify threats B.The study of micro
environment is called environmental scanning
A-true, B-false
A-true, B-true
A-false, B-true
A-false, B-false
Question: Following is a Macro environmental force EXCEPT -
MARKETING MANAGEMENT
Monetary policies
Company
Inflation
Demographics
Question:
PEST Analysis indicates environmental scanning of these areas Political, economic, social and technical
Political, economic, science and technological
People, economic, social and technological
Political, economic, social and technological
UNIT 4 Question:
One of the marketing research objective is to Evaluate
Suppliers
Effectiveness of marketing actions
Competitor's marketing strategies
Demand
Question:
The basic difference between A.Behavioural research B.Experimental research is
B is more memory based than A
A is more scientific method than B
B is more reliable method than A
A is accurate data than B
Question:
Select the true and false statements - A.Computer systems form the nerve centre of MIS B.MIS forms the nerve centre of company's
marketing function
A-true, B-false
MARKETING MANAGEMENT
A-true, B-true
A-false, B-true
A-false, B-false
Question:
From the characteristics of questionnaires given below, find the ODD one It has primary data
It has logical sequence
It is specific
It is flexible
Question:
Identify the true and false statements A.Data analysis can include graphs and statistical tables
B.Data analysis should have findings and suggestions
C.Data analysis must interpret the analysed data
A-true, B-true, C-true
A-true, B-false, C-true
A-false, B-true, C-false
A-false, B-false, C-true
Question:
Find the correct order in which Marketing research performs these tasks of managing information A.Analysing data
B.Collecting data
C.Recording data
D.Reporting data
D, B, C, A
C, A, D, B
MARKETING MANAGEMENT
B, C, A, D
A, D, B, C
Question:
Collecting, analysing and evaluating accurate/appropriate marketing related information is the task of Marketing information system
Management information system
Materials information system
Market information system
Question:
A marketing information system should essentially contain this Practices
Philosophy
Policies
Procedures
Question:
Internal records system is a ___________________ of MIS Class
Category
Component
Course
Question:
Recurrent information means Repeated data
Concrete information
Periodic information
Numerical data
Question:
MARKETING MANAGEMENT
Marketing research cannot be called as an exact science because It uses scientific methods
It deals with behavioural studies
It is based on hypothesis
It uses data and figures
Question:One of the marketing research feature is It is multi-tasking
It is multi-purpose
It is multi-disciplinary
It is multi-natured
UNIT 5 Question:
Acquiring, interpreting, selecting and organising sensory information is called as Retention
Perception
Self-actualisation
Adoption
Question:
The accurate meaning for a Consumer is one who Buys products
Buys and uses products
Consumes products
Decides to buy products
Question:
The most appropriate reason for Consumers to behave differently is one among the given reasons They don't have same needs and preferences
They have their own pattern of selecting and buying a product
MARKETING MANAGEMENT
They have different incomes and lifestyles
They are influenced by many internal and external factors
Question:
Example for a personal factor that influences consumer behaviour is Religion
Occupation
Sub-culture
Reference group
Question:
Nicosia model states that human beings are analysed as ___________
Stimuli
System
Sexual
Social
Question:
Product convenience becomes the _________________ product buying motive Patronage
Emotional
Rational
Habitual
Question:
Identify the true and false statements A.A buyer maybe a consumer but a consumer need not always be a buyer
B.Consumers are the ultimate users of the products
A-false, B-false
A-true, B-true
A-false, B-true
MARKETING MANAGEMENT
A-true, B-false
Question:
The first and second stage in the Adoption process are Awareness and Trial
Awareness and Interest
Interest and Trial
Trial and Adoption
Question:
From the following cultural factors that lead to differences in consumer behaviour, find the ODD one Habits and preferences
Traditions and values
Festivals and rituals
Religion and nationalities
Question:
The evaluative parameters while buying a product is required to determine _______________
Product durability
Product alternatives
Product availability
Product features
Question:
Adil is a college going student. He seeks to buy a brand new motor-bike as a means of transport instead of using public vehicles. But,
his conservative middle class parents are unwilling to buy him a bike because of his sister's marriage expenses. Identify the personal
factors in the above with regard to Adil's need and his parent's behaviour.
Age, income, family
Income, esteem, occupation
Age, income, occupation
Income, occupation, Religion
MARKETING MANAGEMENT
Question:
Find the correct sequence in the Consumer decision process which involves following stages A.Need recognition
B.Purchase decision
C.Information search
D.Post purchase decision
C, B, D, A
B, D, A, C
D, A, C, B
A, C, B, D
UNIT 6
Question: One of the characteristics of business market is Few buyers
Small buyers
Many buyers
Daily buyers
Question:
B2B means Buyers to business
Buyer to buyer
Business to buyers
Business to business
Question:
Select the true statement regarding the nature of the business markets from the following Its personal and widespread
Its large and direct
MARKETING MANAGEMENT
Its easy and advertised
Its professional and complex
Question:
Modified re-buy situation involves Selecting the suppliers
Costs of the suppliers
Negotiations with suppliers
Evaluating suppliers
Question:
Supplier selection is based on Innovation
Attraction
Motivation
Communication
Question:
When major supplies are received for the first time from a new supplier it is called as Straight buy
Straight re-buy
New task
Modified re-buy
Question:A Contract that establishes a long-term relationship where the supplier promises to re-supply the buyer as needed on agreed
price terms over a specified period of time is called as a Blanket
Modified
Re-purchase
MARKETING MANAGEMENT
Terminal
Question: Identify the ODD pair in the different organisational buying roles given below Influencers, Gatekeepers
Agents, Suppliers
Users, Buyers
Buyers, Deciders
Question:
Whether to continue with the existing supplier or search for a new vendor is determined in this particular stage of Organisational
Buying process Problem recognition
Proposal solicitation
Performance review
Supplier search
Question:
Business markets can include these buyers EXCEPT Vendor
Organisational
Government
Institutional
Question:
PJ Group is a well-known company dealing with auto spare parts. But, they are having problems when taking decisions regarding
supplier selection. Actual users of the materials are not happy with existing material quality. Deciders have decided to carry on with
the existing suppliers because of shortage of materials. Gatekeepers are interested to give chance to new vendors in the next major
buying decision. Identify the factors influencing the members in their business buying roles.
Deciders - demand conditions , Gatekeepers - competitive factor
Deciders - interpersonal factor, Gatekeepers - individual decisions
Deciders - economic factor, Gatekeepers - demand conditions
Deciders - Competitive factor, Gatekeepers - economic factor
MARKETING MANAGEMENT
UNIT 7
Question:Identify the true and false statements A.Positioning means making the product to occupy a distinctive place in consumer's mind
B.Targeting is a type of positioning strategy
A-false, B-true
A-true, B-true
A-true, B-false
A-false, B-false
Question:
Identify the Economic indicator among the following Migration and geographical distribution
Education and occupation
Age and Marital status
Working women and their income
Question:
Undifferentiated marketing has which of these market features?
A.One product for all
B.Common needs exist
C.Only one marketing mix
D.One target market
A, B
A, B, C, D
A, B, C
Only B
MARKETING MANAGEMENT
Question:
Among the following requisites of effective segmentation, find the ODD one Accessible
Actionable
Measurable
Objectionable
Question:
Identify the true and false statements A.Positioning means making the product to occupy a distinctive place in consumer's mind
B.Targeting is a type of positioning strategy
A-false, B-true
A-true, B-true
A-true, B-false
A-false, B-false
Question:
Undifferentiated marketing has which of these market features? A.One product for all B.Common needs exist C.Only one marketing
mix D.One target market
A, B
A, B, C, D
A, B, C
Only B
Question:
Identify the Economic indicator among the following Migration and geographical distribution
Education and occupation
Age and Marital status
Working women and their income
MARKETING MANAGEMENT
Question:
Among the following requisites of effective segmentation, find the ODD one Accessible
Actionable
Measurable
Objectionable
Question:
Ganesh's family uses the same brand of toothpaste for many years. Ganesh is bored with the brand. So Ganesh buys a smaller pack of
another brand of toothpaste as a trial. However, after trying some more brands in the market, he returns back to the earlier toothpaste
brand. On what basis, do you think Ganesh switched back to the old brand?
Family pressure
Brand image
Loyalty status
Brand benefits
UNIT 8
Question: Example for an augmented product Quality standards
Repairs or Maintenance
Guarantee period
Exchange offers
Question: In the product mix strategy, the number of versions offered for a product in a particular product line is called as Product mix consistency
Product line depth
Product mix width
Product line length
Question: The objective of Test marketing is to Test the market with the consumers
Introduce the product in open market
Predict the product's performance and its future
Test the consumers with the product
MARKETING MANAGEMENT
Question: Which among the following signifies a new product?
Core products
Recycled products
Innovative products
Manufactured products
Question: Fad indicates fashion's Late entry and late exit
Quick entry and late exit
Late entry and quick exit
Quick entry and quick exit
Question: Identify the correct term for a company's number of product lines and product items Product design
Product mix
Product line strategy
Product life cycle
Question: Arrange sequentially the following stages in a new product development process A.Concept development
B.Product development
C.Business analysis
D.Marketing strategy development
B, A, D, C Wrong sequence (Refer Unit 8.8, new product development)
C, B, A, D Wrong sequence (Refer Unit 8.8, new product development)
D, C, B, A Wrong sequence (Refer Unit 8.8, new product development)
A, D, C, B Right choice: these are the correct stages in order
Question: Samurai manufacturers already have three products in the market let us say X1, X2 and X3. X3 is a popular product with
high turnover and generates reasonable returns. The sales of X1 are lower due to high competition and increasing costs. X2 is
incurring high costs as well but this product has very high scope in the future. Identify the PLC stages of X1, X2 and X3.
X1-growth, X2-decline, X3-maturity Not the right choice: X1 cannot be in growth stage because its sales are
decreasing and X2 has future scope so it cant be in decline stage
X1-maturity, X2-decline, X3-introduction Not the right choice: X1, X2 and X3 do not show any of the features of the
MARKETING MANAGEMENT
given stage here
X1-decline, X2-maturity, X3-introduction Not the right choice: X2 has not yet
X1-decline, X2-introduction, X3-maturity Right choice: the given facts about the products indicate these stages in
PLC
UNIT 9
Question: One of the disadvantages of branding is It is risky
It is costly
It is competitive
It is negative
Question: TATA DOCOMO is an example for Manufacturer branding
Multi-branding
Co-branding
Private branding
Question: When companies are bored with their brands it is called as Brand amnesia
Brand fatigue
Brand suicide
Brand paranoia
Question: Brand loyalty for a product is an outcome of Popularity of product
Company's popularity
Consumer's demand
Frequent purchase
Question: A brand which bears the name of the seller or store where its sold is called as -
MARKETING MANAGEMENT
Manufacturer brand
Private brand
Multi brand
Co-brand
Question: Identify the correct statement from the following that signifies a brand Brand is tangible
Brand is only a name
Brand is market position
Brand is a trademark
Question:
Identify true and false statement A.Incorrectly positioned product helps the brand
B.Brands last for a longer period in market
A-true, B-true
A-false, B-false
A-false, B-true
A-true, B-false
Question: Identify the criteria to select a brand name among the following Easy recognition
Easy handling
Exchangeable
Evaluative
Question: Brands can be developed in these ways EXCEPT Multi branding
Line extension
Company expansion
Brand extension
Question: One of the disadvantage of Licensing a brand is Lack of authenticity
MARKETING MANAGEMENT
Lack of Manufacturing control
Failure of brand
Failure of positioning
Question: Match the following
Match
young person
Disinfecting
wage period
Inspecting officers
Correct Answer
below 18 years of age
hygienic place
payment calculation
public servants
Question: Identify the true and false statements A.Perceived quality is only a consumer's perception of a brand
B.Brand awareness makes consumers aware of the brand
C.Brand equity is brand awareness combined with perceived quality
D.Brand equity adds value to the products and company
A and B is false; C and D is true
A and D is true; B and C is false
A and B is true; C and D is false
A and D is false; B and C is true
Question:
Brand positioning of a product should consider all these EXCEPT Attributes
Benefits
Values
Equity
UNIT 10
Question: Pricing is one of the essential component of Product mix
STP strategy
MARKETING MANAGEMENT
Promotion mix
Marketing mix
Question: The objective of Destroyer pricing is to eliminate competition by Increasing prices
Increasing costs
Decreasing prices
Decreasing costs
Question: Example for a Psychological pricing Rs. 555.55
Rs. 999
Rs. 5001
Rs. 100.00
Question: In the product mix pricing strategies, when the price is set for accessories along with the actual product, its called as
_________________ pricing Optional product
Captive product
Product bundle
By-product
Question: Which among the following is a common consumer perception about price?
Reduced price indicates reduced quality
Higher prices bring more satisfaction
Reduced price shows more demand
Higher prices represents high value
Question:Profits at Break even price is calculated using this method Total revenue --- Total cost
Total cost --- Total revenue
Total revenue + Total cost
Total cost --- Fixed cost
Question: Identify the true and false statement A.The intention of Promotional pricing is to initiate immediate sales
MARKETING MANAGEMENT
B.Stock clearance sales is an example for promotional pricing C.Promotional pricing involves lowering the prices as pricing strategy
A and B is true
A is true
A, B and C is true
A and C is true
Question:Match the following pricing strategies with its features Match
Product bundle
Cost plus
Going rate
Price bidding
Correct Answer
Many products for reduced price
Cost is determined
Imitate competitor's prices
Quotation prices selected
Question: Match the types of discount offered by companies with appropriate examples -
Match
Correct Answer
Cash
3 weeks credit
Seasonal
20% monsoon rebate
Quantity
Two for price of one
Functional
Free trial offer
Question: Identify the true and false statements A.Price indicates the monetary value of the product
B.Price and cost of the product is same
A-true, B-false
A-false, B-true
A-false, B-false
A-true, b-true
Question: Price increase for a product is initiated by the company when Demand exceeds supply
Demand is consistent
MARKETING MANAGEMENT
Supply is consistent
Supply exceeds demand
Question: Identify true and false statements A.Location pricing is similar to geographical pricing
B.Geographical pricing is similar to international pricing
A-true, B-true
A-false, B-false
A-false, B-true
A-true, B-false
Question:Example for Captive product pricing when the product offered is Adidas sports shoes Discount of Rs.500 for exchange of old shoes
Socks for Rs. 200
Coupon for Rs. 300 for next purchase
Trekking shoes for Rs. 600
UNIT 11
Question: All activities involved in selling goods or services to those buying for resale or business use is termed as Wholesaling
Retailing
Agency
Direct sale
Question: Distribution includes one of the following Segmentation
Personal selling
Logistics
Manufacturing
MARKETING MANAGEMENT
Question:Customers purchase small quantities frequently from Retailer
Manufacturer
Wholesaler
Agent
Question: Air transport is more suitable when the nature of products is _________
Durable
Perishable
Explosive
Fragile
Question: SCM stands for
Supply Channel Management
Supply Chain Management
Supplier Chain Management
Seller Chain Management
Question: When the company has its goods sold in as many retail outlets as possible, the distribution is called Selective
Exclusive
Open
Intensive
Question: Identify the true and false statements - A.Marketing channels provide information and communicate it. B.Marketing
channels are involved in manufacturing products.
A and B is true
A and B is false
A is false and B is true
A is true and B is false
Question: New Vision Cinema has entered into a business contract with a media channel namely 'TV Shot'. The agreement states that
whatever movies are produced under this banner, it has to be extensively distributed by TV Shot. In this way, New Vision Cinema
reduces cost on distribution and gets more publicity or exposure on the movies produced. In this above case of distributing movies, the
MARKETING MANAGEMENT
media channel 'TV Shot' will be considered as ____________ and New Vision Cinema's engagement with the distributor can be called
as ________________________
Distributor, Distribution Management
Marketer, Marketing Management
Channel Partner, Partner Relationship Management
Supplier, Supplier Chain Management
Question:Following are the different types of retail stores EXCEPTDepartmental
Convenience
Speciality
Agency
Question:Identify the correct statement from the following Wholesalers can directly resell products to manufacturers
Manufacturers can directly sell products to consumers
Agents must sell to wholesalers
Retailers must sell to wholesalers
Question:Match the functions of logistics with its activity Match
Warehousing
Distributing
Inventory
Transportation
Correct Answer
Storing
Right place at right time
Stock-keeping
Different Modes
Question: Alva's firm manufactures car batteries. Mr. Saurabh purchases 100 batteries from Mr. Alva every month. Mr. Shukla
purchases the batteries from Mr. Saurabh as and when required in his garage. Mr. Bose gets commission from Mr. Alva for the
number of batteries he delivers to garages in other cities. Identify the roles of these people in the distribution channel.
Alva - manufacturer, Saurabh - retailer , Shukla - retailer, Bose - retailer
Alva - wholesaler, Saurabh - retailer, Shukla - retailer, Bose - agent
Alva - manufacturer, Saurabh - wholesaler, Shukla - retailer, Bose - agent
Alva - wholesaler, Saurabh - retailer, Shukla - retailer, Bose - wholesaler
Question: Match the following retail units with its features -
MARKETING MANAGEMENT
Match
Speciality store
Convenience store
Hypermarket
Discount store
Correct Answer
Exclusive outlet
High turnover
Large capacities
Low price margin
UNIT 12
Question: Marketing communication mix is also called as Promotion mix
Non-personal mix
Personal communciation mix
Marketing mix
Question: Which promotional tool is the most popular in non-personal channel?
Sales promotion
Adverstising
Personal Selling
Direct Marketing
Question:Expand AIDA Attention, Interest, Demand, Action
Attention, Impulse, Desire, Action
Attention, Interest, Desire, Action
Attention, Interest, Desire, Attitude
Question:Which of the following is an example for negative emotion?
Happiness
Pride
Guilt
Humour
Question: In Marketing terminology, IMC when expanded is Internal Marketing Channel
Integrated Marketing Channel
Integrated Marketing Communication
MARKETING MANAGEMENT
Internal Marketing Chain
Question:Direct Marketing is a __________________ channel
Non-personal
Personal
Supply
Distribution
Question: In which of the following will you find Base line, Headline & sub-headline?
TV ad
Print ad
Online ad
Radio ad
Question: The marketing technique that uses social networking sites on the internet for promotion or advertising is called as
________
Networking
Viral Marketing
Online marketing
Internet advertising
Question: Identify the Ad Budgeting method from the following Achiveable method
Affordable method
Allowance method
Actionable method
Question: Buzz marketing makes use of ____________ to spread the information about the products to other people.
Retailers
Suplliers
Opinion leaders
Ad agencies
Question: Identify the true and false statements -
MARKETING MANAGEMENT
A.Pioneer ads are created when product is in decline stage of the PLC.
B.Institutional ads enhances the company's image. C.Competitive ads and Comparitive ads are the same.
A and B is true
A is only true
A and C is true
B is only true
Question:Match the following media with its benefits Match
Outdoor
Television
Radio
Newspapaers
Correct Answer
Simple format
Visual effect
Reach local audience
Classified ads
Question: Swagath Hospitality was facing serious problem regarding the quality of food at its restaruants. They had hired new cooks
but food was not appreciated by the customers. However, the room service, cleanliness and facilities for the boarders was excellent
and customers had no problem regarding this aspect. But, soon local newspapers carried out a small article stating that Swagath
Hospitality was closing down its business becasue of no customers. What according to you is the immediate problem faced by
Swagath due to this newspaper report?
Bad advertising
Negative publicity
Media conflict
No Public rel
UNIT 13
Question: Personal selling involves the use of ______________ for promotion and selling the products
Suppliers
Sales team
Sales manager
Shop-keepers
Question:Which of the following indicates a sales territory?
A particular retail outlet
A particular geographical location
A specific market segment
A specific sales journey
MARKETING MANAGEMENT
Question: Among the following external sources of Recruiting sales people, find the ODD one Educational Institution
Non-competing business enterprise
Existing employees
Employment exchange
Question:The target set for a fixed period for any sales executive is called as Sales territory
Actiivty quota
Sales margin
Sales quota
Question:When medical representatives provide information about new prouducts or medicines to the doctors or hospitals, this type
of sales person is called as Inside order taker
Field executives
Missionary sales person
Sales executive
Question:When a prospect has been identified, it is called as _________ and is the 1st stage in personal selling process
Lead evaluation
Buyer analysis
Lead generation
Order generation
Question:The most traditional form of direct marketing is __________________
Catalogue marketing
Direct mail
Online marketing
Viral marketing
Question:Which among the following meanings refers to Direct Marketing?
Using of different media to promote and sell products
MARKETING MANAGEMENT
Non-usgae of any media channel to sell products
Using marketing intermediaries to sell products
Involving sales force to sell products
Question:What is the meaning of C2C?
Customer selling products to business
Directly selling products to consumers
Encouraging customer to sell product to another customer
Businesses selling products to other business
Question: Find the ODD data contained in an Application Blank Name & Age of the candidate
Qualification & Experience of the candidate
Name & Age of candidate's previous employer
Reference & Address of the candidate
Question:Identify true and false statements A.The objective of any training programme is to increase sales person's efficiency.
B.A Training programme will help a salesperson to approach consumers in a better way.
C.The effectiveness of a Training programme is measured by the sales volume generated by the sales team.
A is false
B & C is false
A & C is false
A, B, C is true
Question: Mr. Alex is a new recruit in Jhanvi Jewellery showroom. He is not clear about showroom's jewellery products. Which
information do you think is irrelevant to him among the following?
Pricing of jewellery & discount options
Quality & features of jewellery design
Selling aspects & USP of the jewellery
History about jewellery
Question: Ms. Jaya Kumari is a sales person in a textile shop. She also sells some of the garments in her neighbourhood and nearby
localities. Her expense raito is 3%. Last month, she has achieved sales amounting to Rs.45,000. Calculate the amount she can spend
on her expenses?
MARKETING MANAGEMENT
Rs.3150
Rs.1350
Rs.4500
Rs.3000
UNIT 14
Question: Expand CRM
Customer Retailer Management
Customer Relationship Management
Client Relationship Management
Customer Relations Management
Question: Virtual shopping refers to shopping using ___________ medium
Vehicle
Internet
Credit card
Telephone
Question: The main priority of CRM is to Constantly create new customers
Maintain old customers
Establish long term customer relationships
Manage customers till the sales incur
Question: The process of acquirng new customers is called as _________
Customer profiling
Customer prospecting
Customer catching
Customer relations
Question:An advocate can be converted to a ___________.
Partner
MARKETING MANAGEMENT
Client
Member
Prospect
Question: Software technology also helps CRM by way of __________
Avoiding manual contacts
Automating business processes
Minimising records
Maximising computers
Question:From the following factors that make rural marketing different, find the ODD one Literacy levels
Geographical distance
Consumer segment
Mobility of people
Question:People who buy only relevant products from specific product categories of the company are called as ____________
Advocates
Partners
Clients
Prospects
Question:The essence of rural marketing is Developing marketing techniques for rural people
Suiting the urban marketing strategies to rural markets
Making local products available to rural markets
Meeting the needs & demands of rural people
Question:A traditional organisational chart is followed by mangers who believe _____________ are the key to profitability
Top management
Customers
Front line staff
Mid-level management
MARKETING MANAGEMENT
Question: The main challenge in Online Marketing is to create a browsing experience that makes the Customer forego the experience
of _____________
Window shopping
Impulsive shopping
Planned shopping
Physical shopping
Question: Identify true and false statements:
A.Service Marketing is a specialised branch of study.
B.Rural Marketing is different from urban or city markets.
C.Online marketing and online shopping means the same.
Response:
A is true
B is true
C is false
A & C is false
Question: Match the following buyer-seller exchanges with its positive and negative actions
Match
Use candour in language
Use "we" while problem solving
Accept responsibility
Make recommendations
Correct Answer
Use accommodative language
Use "You Owe Us" while talking
Do the blame game
Give justifications
UNIT 15
Question:In Global marketing orientation, product needs across the countries are __________
Irregular
Ever changing
Universal
Seasonal
Question:The accurate terms describing "International Marketing" is Marketing goods in more than one Nation
MARKETING MANAGEMENT
Marketing international goods only
Advertising global products in domestic market
Marketing by global companies
Question: Global promotion techniques should be carefully based on the colours because different countris will have different
____________ for colours.
Styles
Meaning
Passion
Names
Question:Dual adaptation refers to ______________________.
Product and pricing
Product and communication
Product and innovation
Product and costs
Question:When companies have identified growth potential in foreign markets for their products, then the positive step would be to Frame international marketing strategies to enter foreign markets
Exit domestic markets
Stop production for domestic markets
Adjust products for international markets
Question:A marketing strategy that does not involve any change in the product or its promotion is called as Product adaptation
Product invention
Product extension
Communication ad
Question:From the following, identify the benefit of brand standardisation Minimises losses
Minimises control
Minimises costs
Maximises profits
Question:From the following, identify the reason for companies to enter international markets -
MARKETING MANAGEMENT
Bored of domestic markets
Domestic markets don't excite
International markets is more profitable
Domestic markets have matured
Question:Identify the true and false statements A.Domestic market control is easier than International markets.
B.A company cannot be regarded as International if it operates only in one foreign market.
A is true, B is false
A is false, B is true
A and B is true
A and B is false
Question: When an international company invests equal amounts as the domestic company, then it is called as ___________
Contract manufacturing
Direct investment
Joint Ownership
Management contracting
Question: Match the following terms with examples Match
Country of origin
Domestic Market extension
Ambiguous country of origin label
Top International brand
Correct Answer
Made in France
The World's local Bank
Made for India
Coca-Cola
Question:Identify true and false statements A.Government efficiency will influence international market entry strategies.
B.Exporting is a common method of entering international markets.
C.Licensing is required only for technological products.
A is only true
B is only true
C is only true
A and B is true
Question: Country evaluation before entering international markets is done by identifying which of the following characteristics?
MARKETING MANAGEMENT
Country's geographical structure
Country's historical background
Country's consumption patterns
Country's climate