BUSINESS PLAN
Organisation Name
Contact
Address
Telephone
Mobile
The
Business
Plan
CONTENTS PAGE
Page No.
Contents
1.
Summary and Introduction
1.1
1.2
1.3
2.
Service / Product
2.1
3.
Position of the Market
Customers / Service Users
Competitors
Suppliers
Market Research
Marketing
4.1
4.2
4.3
5.
SWOT Analysis
The Market
3.1
3.2
3.3
3.4
3.5
4.
Business Idea
Social Purpose
Qualifications / Accreditations
Advertising & Promotion
Location of Organisation
Pricing
Finance
5.1
5.2
5.3
5.4
5.5
Cashflow Forecast
Cashflow Summary
Breakeven Analysis
Profit & Loss Account
Balance Sheet
6.
Management & Operations
7.
Future Plans & Goals
8.
Appendices
i.
ii.
Curriculum Vitaes
Qualifications, Registrations and
Quality Standard Documentation
1.
SUMMARY AND INTRODUCTION
1.1
Business Idea
Describe in detail the ‘business idea’, the intended status of the organisation eg
registered charity, social firm, where it will be located and who will run it (including
any additional personnel).
What insurance and licences (if applicable) will the organisation require?
1.2
Social Purpose
What is the social purpose of running this enterprise? Who will benefit?
Why is there a need for the social enterprise?
enterprise meet this need?
How will running the social
1.3
Qualifications / Accreditations
Please detail any qualifications, accreditations and / or quality standards required
to be held / met for the type of business activities to be undertaken.
Will training be required for management and any additional personnel? (If so,
what?)
2.
SERVICE / PRODUCT
Describe the service(s) the organisation will provide to customers and / or the
product(s) to be sold. Comment on the equipment to be used and how this shall
be funded.
What stock and materials will require to be purchased and again how shall this be
funded?
Indicate the type of premises required, whether they are to be bought or rented
and also how these will be funded.
2.1
SWOT Analysis
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
3.
THE MARKET
3.1
Position of the Market
Is the market for the intended service/product growing, static or in decline? Detail
how this information was sourced.
3.2
Customers / Service Users
Please give an overview of potential customers / service users, then complete the
customer profile table below.
Customer / Service User Profile
CUSTOMER / SERVICE USER TYPE
NEED FOR SERVICE/PRODUCT
CUSTOMER / SERVICE USER TYPE
3.3
NEED FOR SERVICE/PRODUCT
Competitors
Who else supplies a similar service/product to that of the organisation’s within its
catchment area? Please comment on the number of organisations to be potentially
competed against and then complete the table below.
COMPETITOR
PRODUCT / SERVICE
STRENGTH / WEAKNESS
PRICE
3.4
Suppliers
Please list the suppliers which have been identified for the organisation, detailing
their availability to provide stock promptly, their delivery terms and whether they
provide discounts and credit.
SUPPLIER (Name & Address)
3.5
PRODUCT RANGE
(incl. price comparisons)
REASON FOR USE
Market Research
What type of market research has been carried out to gain information on the
above ie customers, competitors and suppliers? Please detail each one in turn,
providing copies of any data and questionnaires used to obtain your information.
Customers:
Competitors:
Suppliers:
4.
MARKETING
4.1
Advertising & Promotion
Complete the table below, outlining the different promotional methods intended to
promote and advertise the organisation, stating which customer group will be
targeted with each.
PROMOTIONAL METHOD
(incl. chosen supplier and prices)
TARGET CUSTOMER GROUP
Annual Marketing Plan
MARKETING
ACTIVITY
JAN
FEB
MAR
APR
Summary of Marketing Plan
Please provide details on the above activities.
MAY
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
4.2
Location of the Organisation
Where will the organisation be located? Are the premises in the right location for
the type of business activity being undertaken?
4.3
Pricing
How shall the service / product be costed (taking into consideration the price of
materials, labour and overheads)? Please give examples of how selling prices
have been arrived at.
5.
FINANCE
5.1
Pre-start
INCOME
Sales – cash
Sales – credit
VAT (Output)
Owners Investment (if applicable)
Grants –
Grants –
Loans –
Loans –
Other Income
TOTAL INCOME
EXPENDITURE
Materials / Stock
Other Direct Costs
Employment Costs - direct
Employment Costs – indirect
Insurances
Rates
Rent
Heat & Light
Repairs & Maintenance
Postage & Stationery
Advertising & Publicity
Telephone
Motor Expenses
Travel & Subsistence
Professional Fees
Leasing Charges
Interest - Overdraft
Interest – Loans / HP
Other Finance Charges
Repayments – Loans / HP
Capital Expenditure
Personal Drawings
Other Expenditure
VAT (Input)
VAT (Payments / Receipts)
TOTAL EXPENDITURE
SURPLUS / DEFICIT
OPENING BANK BALANCE
CLOSING BANK BALANCE
Cashflow Forecast
1
2
3
4
5
6
7
8
9
10
11
12
TOTAL
Accruals
5.2
Cashflow Summary
5.3
Breakeven Analysis
Complete a Breakeven Analysis for the organisation below, to determine the sales
figure it must reach before it will be making enough profit to cover its overheads.
Formula
Break Even Point: Fixed Costs = Target Sales Figure
Profit Margin
5.4
Projected Profit & Loss Account as at
YEAR 1
£
SALES
less: Direct Costs
Materials / Stock
Direct Employment Costs
Other Direct Costs
Total Direct Costs
GROSS PROFIT
less: Overheads
Indirect Employment Costs
Insurance
Rent & Rates
Heat & Light
Repairs & Maintenance
Postage & Stationery
Advertising & Publicity
Telephones
Travel & Motor Expenses
Professional Fees
Leasing Charges
Interest – Overdraft
Interest – Loan / HP
Other Financial Charges
Other Expenditure
Depreciation
Total Overheads
TRADING PROFIT / (LOSS)
Grants
Insert Funder
Insert Funder
Insert Funder
Total Grants
NET PROFIT / (LOSS)
£
5.5
Projected Balance Sheet as at
YEAR 1
£
Fixed Assets
Cost
Cumulative Depreciation
NET FIXED ASSETS
Current Assets
Stock & Work in Progress
Trade Debtors
Prepayments
Cash on Hand / In Bank
TOTAL
Current Liabilities
Trade Creditors
Accruals
Taxation
VAT
PAYE / IN
HP Creditors
Bank Overdraft
NET CURRENT ASSETS / LIABILITIES
less: Loans
Insert Provider
Bank
Other
TOTAL NET ASSETS
CAPITAL ACCOUNT
add: Profit for Period
less: Drawings
£
6.
MANAGEMENT & OPERATIONS
Detail how the organisation will be run in terms of management? Who will be
responsible for marketing, sales and maintaining the finance systems?
Give an outline of how the organisation shall operate on a day to day basis, noting
hours of business and explaining the system to be used to bill customers / service
users for services and / or products supplied.
7.
FUTURE PLANS & GOALS
What opportunities may there be for the organisation in the future?
Are there any plans to extend the service / product range or to expand business
operations through time?
8.
APPENDICES