Megan Guild
Nichole Boye
Scott Santschi
Business Description
• As a global leader in designing, sourcing,
marketing, and distributing outdoor apparel and
accessories, Columbia Sportswear Co. strives to
design and create high quality products that will
fulfill their mission to meet the ultimate
performance, functionality and conserving the
natural environment. Columbia Sportswear Co.
provides a positive experience for its skilled and
amateur outdoors men, women, and children.
History
• Founded in Portland, OR by Paul and Marie
Lamfrom in 1938
• Began as Columbia Hat Company now is one of
the world's largest outerwear brands and the
leading seller of skiwear in the United States
• Named after the Columbia River
• Today Columbia products are available through
more than 13,000 retailers in 72 countries
Target Market
• Middle-high income levels
• Disposable Income
• People who spend significant time
outdoors, savvy
• Environmentally Conscious
Strengths
• Known as a product innovator and has an unparalleled reputation for
quality and value
• Can be found in almost every sporting goods, outdoors, and some
department stores, and online
• Multiple brand name recognition i.e. Columbia, Titanium, Omni-Tech
• Incorporates a family feel to their employees and customers
• Locally and globally Columbia provides support to numerous
organizations that aid in human assistance, conservationism, and
the environment
• Also they are very active in the fight against Breast Cancer
http://www.columbia.com/Breast_Cancer.aspx
• “Mom’s looking out for you.”
Weaknesses
• Many products are in demand for about a
half year at a time
• Make products that deal with severe
climate or terrain conditions
• Expensive
• Technical, may be difficult for the “common
consumer”
Opportunities
• Product in use advertising during Winter
Olympics, X-Games, and other outdoor
sporting events nationally and
internationally televised
• Co-branding with non-competitive
compatible companies (Jeep)
Threats
• Market competition: the North Face, Helly
Hansen, Mountain Hard Wear, Patagonia
• Global warming
• More specialized sporting stores aimed at
the unknowledgeable consumer
• Lack of Brand loyalty
Corvallis Locations
•
•
•
•
•
•
•
Fred Meyer
Melhaf’s
OSU Bookstore
United Merchandising
The Closet
Peak Sports
The Shoe Hutch
Sources
• http://www.specialolympics.org/Special+Olympic
s+Public+Website/English/About_Us/Campaign_
Celebration/Gertrude+Boyle.htm
• http://www.rockcrawler.com/features/newsshorts/
03october/jeep_liberty_columbia_280.jpg
• http://www.alacrastore.com/companysnapshot/1
071896
• http://www.columiba.com/who/overview.aspx
• http://www.columbia.com/who/press_release.asp
x?type=c&id=21