Digital Signage Workshop
Aaron Taylor, BrightSign Sales
© 2011 BrightSign, LLC
www.brightsign.biz
Key BrightSign Applications
• Retail
• Point-of-Purchase Displays
• Interactive Product Demos
• Advertising and Promotions
• Public/Corporate Spaces
• Museum Exhibits
• Trade Show Displays
• Lobby Signage
• Wayfinders
• Menu Boards
• Entertainment
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Return on Investment
In-store digital signage quickly pays
for itself
• End-cap signage promotion
resulted in a 100 percent sales
lift on the specific product
• 3 times as many shoppers sign
up daily for discounts when
SMS texting was employed on
in-store digital signage
* Data from National Retail Federation session presented by Walmart and creative partner Studio Squared
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BlueStar Retail-In-A-Box Solution
Makes deployment simple with all the
components included – just add content!
• 42" LCD Monitor
• Universal Screen Mount
• HD Digital Media Player
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• BrightAuthor Software
• HDMI Cable
• SD Card
Key BrightSign Benefits
Easy to Use.
• Everything you need is included - the
hardware, the software and the
networking abilities.
Powerful Zones and Synchronization.
• Multi-zone screen layouts and video
walls of multiple screens are easily
created for impressive displays.
Astonishing Full HD Quality.
• All BrightSign models support Full HD
to ensure your sign is stunning.
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Key BrightSign Benefits
Interactivity and Control.
• Engage your audience with
interactive buttons, touch screens
and more.
Versatile Networking Options.
• Easily change what's being
displayed without having to
physically go to the controller.
Reliable Solid State Platform.
• Its non-PC, solid state platform and
slim, robust operating system offer
the best in reliability.
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BrightSign Models at a Glance
Models are tailored to specific applications, so you pay only
for the features you need!
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BrightSign HD Product Line
Looping
Interactive
Networked
New! BrightControl
• CEC controls via HDMI
• Less cabling, less costs, more flexibility
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New! BrightSign TD1012
Portable Tabletop Display
Tower
• Delivers digital signage where
it is most needed
• Requires NO external power
or wiring
• Runs for at least 12 hours
on rechargeable batteries
• Updates content through
wireless networking
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BrightAuthor
Create, publish and network presentations with ease
FREE PC software that easily creates,
publishes and networks digital signs
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BrightAuthor
Create, publish and network presentations with ease
Create: design full-screen, multi-zone,
looping, interactive & synchronized playlists
with an easy to use visual-based interface
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BrightAuthor
Create, publish and network presentations with ease
Publish: create a complete presentation
packet including content, playlists and controls
ready to successfully playback on BrightSign
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BrightAuthor
Create, publish and network presentations with ease
Network: sends published presentations over a
network and provides a network management
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BrightSign Network Benefits
BrightSign Network is an affordable subscriptionbased hosted service, providing….
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complete infrastructure to serve and support your network affordably
freedom from hosting and maintaining your own network
strong, reliable security using standard web technologies
scalable service to support any size network
intuitive user interface in BrightAuthor to manage and maintain your
network
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Case Studies
• Retail Networking
• Menu Boards
• Retail Interactivity
• iPad Content Control
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Case Study: Networking
Largest French Retail Digital Signage
Network
• 2,000 BrightSign networked controllers in all
80 French stores
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Case Study: Menu Boards
• All locations use dual screen menu boards
• Custom zone layouts enable café to present
multiple impressions on a single screen
• BrightSign Network provides targeted monthly
product specials and pricing updates from HQ
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Case Study - Interactivity
• ODLO Sportswear: Price tag barcode scan
displays product facts & touch screen acts as
product finder
• MBT Shoes: Touch screen & RFID
sensor in shoes trigger playback
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iPad Content Control
Unique exhibition tool for content delivery &
interactivity
• Select, play, pause and
resume videos from
BrightSign
• Specify which videos to
playback on show displays
• Buick Regal demo allows buyers
to select videos of the car’s
features
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Questions & More
Information:
www.brightsign.biz
sales@brightsign.biz
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