Ch 9: Prejudice
Part 3: March 26, 2014
• Stereotype Threat (cont.) • How does stereotype threat affect performance?
• How is it studied?
• How is stereotype threat manipulated?
• What about positive stereotypes?
– Results:
– How can you protect against stereotype threat?
What causes prejudice?
• Motivational, Cognitive, & Social factors…
– 1) Motivational Factors:
• A) Realistic Conflict –
• B) Social Identity theory –
• C) Intergroup conflict –
– Sherif’s ‘Robber’s Cave’ experiment –
– What solution reduced the prejudice?
What causes prejudice? (cont.)
• 2) Cognitive factors –
– Outgroup homogeneity effect:
• Why does it happen?
– Lack of familiarity w/outgroup
– Don’t interact w/representative sample
– Example of ingroup/outgroup distinctions:
• “Blue-eyed/Brown-eyed exercise” by Jane Elliott
• Background of the exercise:
– Day 1 vs. Day 2
• Effects for the group ‘on the bottom’?
– Elliott’s main point?
– Criticisms of Elliott’s exercise:
What causes prejudice? (cont.)
• 3) Social sources – Importance of socialization by parents, peers,
media, etc.
– Gender stereotype examples
• Correlation between parents’ stereotypes & kids’
• Links to parenting behaviors & kids’ play behaviors
• Media effects –
– Images may indicate how men/women should
look
– Research evidence of ‘face-ism’
• What is this effect?
• Archer’s research on face-ism
– Gender differences -
– Perceptions of the target?