HSB Student #1
Name: __________________
Topic
Marketing and Its Importance and Marketing Functions
Key Points
Define marketing.
Identify marketing activities.
1. Planning
2. Pricing
3. Promoting
4. Distributing
Marketing can take place wherever customers are-including:
Categorize items that are marketed. May use examples/pictures.
1. Goods-examplesa. Durable-example:
b. Nondurable-example:
2. Services-example:
3. Organizations-example:
4. Places-example:
5. Ideas-example:
6. People-example:
Define marketing concept.
Marketing concept defined:
Elements of the marketing concept.
1. Customer _______________________: Do it their way.
2. Company _________________________: Do it better.
3. Company ___________________: Do it with success in mind.
The role of marketing in a private enterprise system.
1. Marketing fits into _____________ ______________ of our lives.
2. Marketing provides __________________ that make our lives better,
promote using natural resources more wisely, and encourage
international trade.
3. Without marketing, we would be forced to be ______________________________________.
HSB Student #1
Name: __________________
Explain how marketing benefits our society.
1.
2.
3.
Describe ways in which consumers and businesses would be affected if
marketing did not exist.
1. Without marketing, our nation would have difficulty linking producers
with customers. Explain what this means to you----
2. Without marketing, our own routines would be different because
marketing shapes even the little things we do. Explain what this means
to you---
Topic
Marketing and Its Importance and Marketing Functions (cont’d)
Marketing functions are interrelated activities that must work together to get
goods and services from producers to customers.
The six marketing functions must work together to attract target customers to
the business.
Describe the six marketing functions.
1. Channel management
2. Marketing-information management
3. Pricing
4. Product/Service management
5. Promotion
6. Selling
Discuss the importance of each marketing function.
1. Channel management
a.
b.
c.
2. Marketing-information management
a.
HSB Student #1
Name: __________________
b.
c.
3. Pricing
a.
b.
c.
4. Product/service management
a.
b.
c.
5. Promotion
a.
b.
c.
6. Selling
a.
b.
c.