iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 iWorkZone, Inc. Success Plan Executive Summary 1. Company Profile 2. Situation Analysis 3. Market Analysis 4. Growth Strategy 5. Competitor Analysis 6. Industry Analysis 7. Marketing Strategy 8. Sales Strategy 9. Strategic Positioning / Competitive Advantage 10. Business Development / Partnership Strategy 11. Product / Technology Strategy 12. Competitive Strategy 13. Business Process / Operations Plan Appendix Connect! Page 2 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 1. Company Profile iWorkZone provides the best possible match between employers and employees by using sophisticated assessment tools and a proprietary algorithm. We can document a reduction in employee turnover rates from 200%+ to under 10% in healthcare, from 600% to 20% in food service, and from 70%+ to under 8% for other clients using our system. iWorkZone is the “eHarmony” of employers, jobseekers, colleges and students. We provide a freemium web based system that instantly finds the best opportunities for job seekers and prospective students, while finding the best talent for employers and colleges. The data we collect can be analyzed by economic and workforce developers, government and others stakeholders to get real time, big data information on regional skills supply and demand. Our mission is to grow wealth for individuals, employers and regions by bringing cutting edge psychometric science and tools to traditional talent mining, matching and management needs. iWorkZone collects data by offering both free and fee-based assessments, occupational soft-skills trainings, virtual interviews, job analyses, job-posting and job matching. The iWorkZone system is to business what e-Harmony is to relationships. We build better cultures by identifying superstars, developing their potential, and providing tools to retain them within their company. We provide a platform for job seekers to understand what they should be when they grow up, a system to match them to what existing top performers look like within a company, and the tools to make companies more profitable through their people. iWorkZone, Inc. is a Texas Sub-S Corporation, incorporated in 2012. Jody Holland and Jon Chara are co-founders of the company. They have more than 40 years of combined experience in the Human Resources and Human Capital industry. Management Jody Holland - Chief Executive Officer Jon Chara - Chairman of the Board Brad Lambden - Chief Operating Officer David Griffard - V.P. of Business Development Key Employees Business Manager: Debbie Stephens QA Specialist: Arlene Ockwood, over 30 yrs experience Program Designer: Nick Robillard, over 16 yrs experience Industry: Human Resources Connect! Page 3 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 Number of Employees: 3+ Partners Bank: Happy State Bank - Kayla Carpenter Accounting Firm: Dodson and Associates, Amarillo, TX. Amount of Funding Sought: $250,000 Current Investors: Jody Holland, Jon Chara and Elaine Hand Use of Funds: Product Enhancement and Business Development Connect! Page 4 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 2. Situation Analysis iWorkZone, Inc. was started to capitalize on a significant need in the marketplace for instant, easy to use and inexpensive talent mining, matching and management on local, regional, state and national levels. The concept came from Jon Chara and Jody Holland’s respective work in and with various types of private and government “labor exchange” systems. The founders learned a tremendous amount over the past 30 years about what employers, job seekers and colleges need and want, and what they are willing to pay to have access to. They used and experimented with various models and tools and price points. iWorkZone is the culmination of these experiences, brought into current economic conditions. iWorkZone, Inc. was created to develop a web based platform that offered talent mining, matching and management solutions to employers and job seekers: 1) We are a connection company. We connect talented people with great companies, develop the potential of those people, equip leaders to retain them, and ensure greater profitability through human capital. 2) obtaining valuable data on a large scale, enhancing the value of the company for future sale or public offering. The assessment and training products used by iWorkZone were obtained through a purchase of MuRF Systems; the products’ science and market demand were well known and proven. iWorkZone has automated the sales process and delivers these products (among others) on a vastly larger scale than previously experienced by MuRF Systems. The business model allows us to enter regional markets relatively easily, provide exceptional value to customers, gaining their trust, and then promote purchase of additional fee based products and services. We have built Version 3.0 of our system and it is currently being implemented in multiple states across the country. We have learned some great insights through these efforts and are already beginning to see the success of what was created. 1) The easiest way to engage many employers in a region is by having a large database of job seekers. The system is designed to assist employers in promoting our system to job seekers within the area. By leveraging the promotional ability of hundreds of employers in a given area, we will be able to bring on quality job seekers very quickly. 2) Leveraging chambers of commerce and local SHRM (Society of Human Resource Managers) chapters is a good introduction to employers, but will not result in sales without consistent sales presence. We have secured the support of 4 SHRM Chapters to promote the service to their membership. Similarly, iWorkZone has signed an agreement with the Illinois State Chamber of Commerce to, in effect, “sponsor” the system for it’s membership. Again, the positioning is very valuable, but we have lacked a sufficient sales force to receive the full benefit of this relationship. 3) The user interface must be extremely simple and “clean”, showing users only Connect! Page 5 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 what they need at any point in the process. Compared to other assessment products, the FIT is much shorter (only 20 minutes, on average) and provides much better (more applicable to numerous potential markets) matching science. 4) By leveraging our talents in writing clean and fast code, as well as building great relationships, we are doing what we do best… Connecting! Our model for success leverages the relationships of people across the country with the science in our system to create a process that makes the sales process much easier as we add talent to our team. SWOT Analysis Strengths: 1. 2. 3. 4. 5. 6. 7. 8. Fully developed and tested technology concept Provisional patent Full menu of products with sales history for immediate cash flow Low debt load Combined 46 years experience in these markets with these products Multiple target markets Strong talent / experience of core staff Low operating costs Weaknesses: 1. Need for expanded sales force 2. Lack of advertising funds 3. Low brand recognition Opportunities: 1. Lessons learned incorporated into new v.3.0 2. Ready to leverage regional employers for job seekers 3. iWorkZone helps meet requirements of new legislation related to House Bill 5 for educators 4. Sales can be immediately and significantly scaled up Threats: 1. Inability to quickly go to market in significant scale. 2. Inability to recruit enough Trainers and Sales Reps to gain significant regional presence due to lack of capital. 3. Slow growth may equate to no growth: need significant # of jobs and job postings (~ 75 job postings and ~2,000 job seekers is the tipping point for any given area) Connect! Page 6 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 3. Market Analysis Our core business is making matches based on soft skills. We have been involved in this for many years, before it became a “buzz word” in business circles. Our experience with thousands of employers overwhelmingly points to soft skills: almost universally, employers have told us, “Refer people who WANT to do this job, then we can talk about whether or not they CAN do the job. We can train skills, but we can’t motivate”. iWorkZone automates soft skills matching at a time when businesses globally are recognizing the critical importance of internal motivation to do a job, and to use soft skills with coworkers and customers. iWorkZone has a full catalog of soft skills assessments and training to offer in this exploding market climate, and we have very little competition. A simple search using Google for “soft skills matching” will demonstrate literally hundreds of new business articles per week. Relevant Market Size: Employers. Our core employer market consists of businesses with 20 to 500 employees. In the US, this includes 616,693 firms, 1, 065,332 establishments and 39,000,000 paid employees. This range typically is seeking HR assistance, and the companies are often not large enough to own their own assessment and recruitment systems. iWorkZone’s profits are not sensitive to any one sector. However, we have found that healthcare and the financial services sectors are the two who embrace what we are doing the quickest. We have analyzed the top 100 Metropolitan Statistical Areas (MSAs) for hiring rates and recovery from the 2008 employment trough the end of 2014, and compared that with the greatest hiring rates between Q4 2013 and Q1 2014 to see which MSAs are sustaining robust hiring. Regions with the greatest amount of hiring are most likely to have the greatest number of employers who will use iWorkZone’s services. Unemployment is still a large concern, meaning job seekers will be seeking the best tools available. Relevant Educational Market Size: Post Secondary Students and institutions. Our primary target is technical colleges and “non-elite” 4-year institutions. There are 2,951 4-year educational institutions in the US, 2,275 2-year entities and 1, 861 training entities with less than 1 year programming. Enrollment in degree-granting institutions increased by 11 percent between 1991 and 2001. Between 2001 and 2011, enrollment increased 32 percent, from 15.9 million to 21.0 million. Much of the growth between 2001 and 2011 was in full-time enrollment; the number of full-time students rose 38 percent, while the number of part-time students rose 23 percent. During the same time period, the number of females rose 33 percent, while the number of males rose 30 percent. Enrollment increases can be affected both by population growth and by rising rates of enrollment. (source: National Center For Education Statistics) Connect! Page 7 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 Between 2001 and 2011, the number of 18- to 24-year-olds increased from 28.0 million to 31.1 million, an increase of 11 percent, and the percentage of 18- to 24year-olds enrolled in college rose from 36 percent in 2001 to 42 percent in 2011. (source: NCES) Increasing importance of making a correct college choice: For the 2011–12 academic year, annual current dollar prices for undergraduate tuition, room, and board were estimated to be $14,300 at public institutions, $37,800 at private nonprofit institutions, and $23,300 at private for-profit institutions. Between 2001– 02 and 2011–12, prices for undergraduate tuition, room, and board at public institutions rose 40 percent, and prices at private nonprofit institutions rose 28 percent, after adjustment for inflation. (source: NCES) The retention rates for full time students who enroll in the fall as freshman averages between 50 and 60% by state; the retention rate for part time students ranges from 22-57% by state. (source: NCES). These realities will create an incredible secondary market for us to sell data to these institutions to help predict educational completion and to help students correctly identify what they will be passionate about before going to school. Clearly an opportunity exists to decrease student turnover rates, a benefit provided by iWorkZone’s ability to match it’s primary Focused Interest Test results to a standard, US Department of Education program taxonomy (CIP Codes, or Classification of Instructional Program Codes). Employers, obviously, have many options if they are looking for job boards or assessment systems. They have NO options if they are looking for a job board loaded with thousands of pre-assessed job seekers who can be matched to their hiring targets (Talent Patterns), along with receiving Hiring Reports on any applicant they desire, through their paid account. We don’t want to directly compete with Monster, Career Builder or the other big job boards, and we have no desire to be another of the approximately 17,000 smaller job boards in the U.S. Our market position is truly unique, and our model exposes our fee-based products and services to thousands of employers through the “warm call” of having them as existing users of our system. We are planning on further market differentiation and penetration by creating an API that allows applicant data from iWorkZone to be imported into an employer’s exiting HRMS (Human Resource Management System) system (this will be attractive to larger employers.) Connect! Page 8 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 4. Growth Strategy Educational Strategy We have examined 4 different growth strategy models: Market Penetration, Product Development, Market Development and Diversification. Our clear path to sustained growth is with Market Penetration. Our product and delivery platform is unique, and our nearest competitors do not have the product mix, price points, delivery mechanisms or value-added services and features that our system offers. We can quickly expand into existing regions with moderate to robust hiring by concentrating on building a sales force, collaterals, sales management, refining our sales process and advertising campaigns. iWorkZone will implement a growth model that leverages independent sales representatives, through a hybrid management system. This allows us to expand very quickly, while paying great commissions, and still mitigating our financial risk. We will be leveraging the relationships of these representatives and providing a business opportunity platform for them at the same time. Education. High schools and post-secondary institutions are mandated to provide career counseling and (with colleges) outplacement services. Additionally, colleges are in an increasingly difficult, competitive market, with high freshman turnover rates. iWorkZone can alleviate much of this stress, automatically, with no addition of staff. Again, our growth strategy involves dramatically reducing costs to use the core functions of the system (high school will not be charged at all). We will sell targeted student prospect lists to colleges and pay-per-click advertising based on targeted interests and target program growth, but our real goal is getting students at all levels into the system. Many high schools do not provide career or educational testing to their Juniors and Seniors. Instead, they provide testing from 8th grade to 10th grade (based on the requirements of HB 5). Independent Sales Representatives / Certified Consultants Strategy By using our own systems, we are able to create a success pattern of what a top sales representative will look like within our own organization. This allows us to quickly “clone” our superstars and then build out our success through their leveraged efforts. Based on our systems and a predictive sales success model, each representative should be able to reach $20,000 per month in gross sales by month 6 in our business. This would be a commission to them of $8,000 per month. By month 12, each of them should be able to achieve 42,000 per month in sales, for a commission to them of $16,800 per month. This positions them to be in business and hire their own support staff to sustain their business venture. Seminar Strategy Many of the small businesses that purchase an annual account from us will buy the $750 per year program. They may purchase some additional credits as well. Once Connect! Page 9 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 we have built a relationship with them, we will be able to market additional training programs to them, including our half day and full day seminar programs. If we can acquire 100 small businesses in a market, this should open up the opportunity for an average of 4 people per year per company going through an additional seminar at $200 each. That would be a projected total of $80,000 per year per market of 1-off seminar participants. For our medium sized-businesses of 100 to 300 employees, this should provide an even great opportunity for us as an organization. Promotional Seminar Strategy iWorkZone has developed seminars in the following topic areas that our Certified Consultants can use as a part of their strategy to obtain business. Over the last 16 years, these programs have been tested and have proven to provide value to participates while enticing them to purchase solutions from the founders. Building An Elite Workforce – This program teaches participants about the fundamental changes in business as a result of the shifting generational values in the workplace. It introduces them to solutions that can help to retain young people and can help ensure the right hire on the first try. Identifying and Retaining Top Performers – This program teaches participants how to Identify, Develop, and Retain their top performers. It helps them to understand the soft-skills model and demonstrates how research has proven that they system we use increases their overall profitability through enhancing the performance of their people. Cultures of Success – This program shows how an organization measures, monitors, and builds a great culture. It pulls in the tools that we use to accomplish that for an organization and provides the enticement for the participants to seek out more information on how their company can participate in the process. Top Performance Interviewing – This program teaches the process of behavioral interviewing and demonstrates the model for hiring based on behavioral predictions. Connect! Page 10 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 5. Competitor Analysis There are currently no direct competitors with iWorkZone. However, elements of the iWorkZone suite of services and products do exist. Job Boards. Because our software platform and product delivery was designed for mass deployment in order to gather significant data points, we will be competing with the myriad of job boards in the US (well over 17,000 currently exist). We will not directly compete with Monster, Career Builder, etc, but rather look to them as potentials for acquisition of iWorkZone once our database is mature. Our key differentiator is our assessment. This will obviously lower the potential number of job seekers and employers using iWorkZone vs resume uploads to job boards; however, the trade off is the quality and amount of data points we can acquire about a region’s skills supply and demand. We are unique in that we compete at different levels with different companies. On the job posting side of things, we compete with… Monster.com CareerBuilder.com ZipRecruiter.com Hireology.com And the traditional model of posting jobs in the paper On the testing side of things, we compete with… ProfilesInternational.com HireRight.com There are a number of testing companies that are solo-ventures by PhD’s. On the video interview side of things, we compete with… InterviewStream.com HireVue.com Connect! Page 11 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 6. Industry Analysis We used Porter’s Five Forces model to analyze the HR Assessment industry. Our conclusion is that iWorkZone is superbly empowered to compete in this industry. Bargaining Power of Suppliers: There is very little competition here as most competitors (including iWorkZone) own the intellectual property rights to their product. Bargaining Power of Buyers: It is impossible for buyers to drive down the price of a free service; the number of free job seeker users has a definite, quantifiable value to the company. Therefore, there is no buyer power threat on the assessment side of our product line. However, our operating revenue and profit are dependent upon up- and cross- selling employers, and selling our other live training programs, along with selling our regional labor market data reports. In that line of our company, we face very mild buyer power. Our primary defense against this is our low price point: credits are sold for $25 each, and many products cost as little as 1-4 credits, significantly less than competitors, reducing the likelihood that buyers will threaten to switch vendors. Additionally, we are not marketing to only a few, large vendors; our business model matures at 1,800 employers, most of whom will have 20-500 employees. Competitive Rivalry: iWorkZone has tremendous power here, as there is no other product like this on the market. Buyers can get pieces of our offering elsewhere, but not for the price and not with the convenience of a single login environment. Competition among assessment providers is relatively light. It is very heavy in job boards, but there are no other job boards in which every job seeker and every posted job has been assessed and scientifically matched, and offered for free. Threat of Substitution: Buyers cannot substitute their own methods for doing what we provide. They can and do provide pre-hire assessment and post-hire training, but they cannot create their own job boards and populate them with hundreds of thousands of pre-assessed potential applicants. Threat of New Entry: a new entrant to this market would have to have a validated psychometric soft skills assessment that can be done on line in 20 minutes, plus a menu of pre-hire, on-boarding and training tools and products at a discount price, plus a sophisticated delivery platform that not only assesses job seekers, but actually recruits them, plus a validated job analysis method that can develop a quantifiable hiring target in 20 minutes without staff time involved. iWorkZone is the culmination of many years building the various tools and methods that have come together to create the company and its core tool. Large companies such as Monster and Career Builder could marshal the resource to do this, but not at the price points we have. Our strategy is to gain the participation of a large volume of employers, schools, workforce boards and job seekers so that larger companies will Connect! Page 12 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 offer to purchase rather than try to convert our users. Users of iWorkZone will have entered their basic company info and whichever staff they want to use as Subject Matter Experts (we offer to do this for them), they will have already created Talent Patterns using those SMEs (Subject Matter Experts), and they will have an archived list of job posting events using those talent patterns, all at a very affordable price point. It will be hard to convert these customers to a different system, and that has been our past experience; once they are in iWorkZone’s environment, they will stay. Connect! Page 13 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 7. Marketing Strategy iWorkZone is focused on a growth-hacking model for marketing our services. There are three target markets that we are focused on. The first is on the job seeker, which is the product that we will ultimately sell to the employers (2nd market) and the economic development and workforce regions (3rd market). Growth-hacking, originally developed by Andrew Chen, has been used to grow and expand social media sites, email systems, and a host of other types of business. Growth-hacking is a model of enticing the very people you are doing business with into sharing information about your company with their contacts and networks. Our growthhacking strategies are outlined by category below. Job Seekers Job Seekers are the product that we sell on the front end. By utilizing our system, we offer a unique way of evaluating and searching for superstars that isn’t offered anywhere else in the market today. We are the only company that pre-tests all job seekers and then makes them searchable by soft skills matching, which is the singular thing that is the greatest predictor of success. Share My Awesomeness! This would be a report sharing feature. Each person will have the ability to share a synopsis report on Facebook or LinkedIn and a link to a report on Twitter. This way, they can show their friends how awesome they are. Report Mania We would break down the reporting for the job seeker into three areas. 1. Work report (standard) and self coaching report. 2. Relationship Reports These would allow them to see the type of person that they are most compatible with in a personal relationship, the type of person they would like to work with, etc. 3. Play - This would be a short report in the following variations: superhero report (male and female version), Pirate report, Outlaw report, etc. Connect! Page 14 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 For each training that they participate in, they would get a certificate of completion. When they get 3 certificates, they get a badge beside their name that says Trained Seeker or something cool. This would make them stand out a bit to employers. They would have to do these to be a part of the "Featured Seekers Club" Trained Superstar Additionally, we will eventually roll out training that can be purchased by job seekers. We believe that there is a significant opportunity with the “MLM” crowd to sell programs on sales, marketing, selfhelp, and the like. The prices will match the price of the same courses inside of the employer accounts. These courses can also be seen as completed by the employers when they look at a job seeker’s account. Super-Hero Complex This would be a report that is generated off of their existing test that tells the job seeker what superhero they would be. The idea would be to expand this to the point of having Presidential reports, Historical Figure reports, and more. This would be a short, and shareable report designed for social media. My Online Resume’ This will be the accumulated information that the job seeker has entered into the system, including their profile pic, their work history, and a synopsis of their report. Eventually, we will also integrate their practice interview videos into the system. Each job seeker will have a specific link that is public and shareable on social platforms. We will have a link to “get your own” at the bottom of each online resume.” Our initial thought is to charge an annual fee for this. It would be one of the only things that a job seeker would pay for. From a volume play, this would give us access to a very large market very quickly. Initial price estimates would be $10 per year. Connect! Page 15 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 Employers Employers are our “bread-and-butter” and provide the vast majority of our income. It is finding ways to entice them and serve them that we have the ability to upgrade them. Our objective is to funnel them through our specific sales process in order to make them successful. In this way, they will make us successful in return. Employer Landing Pages This would be a page that would have a unique URL for that specific employer and would be available to any employer with a Premium Plus Account or greater. It will have a listing of all of their posted jobs with a “Check My Fit” button beside each one. If a person is logged in as a job seeker when they go there, they will be able to see a check mark beside each of the jobs that they fit after clicking the “Check My Fit” button. If they fit, they can apply. This would also help to track which job seekers came to an employer’s landing page and would provide that information to the employer. A very simple process, we have added at the bottom of every notification… Share The Love We love people who share! Please share the opportunity with job seekers and employers that you know. A link is provided for each to be able to sign up quickly and easily. Build An Empire Connect! This would be where employers recommend this to their employer buddies and they get a new company in their empire every time a company that they recommends signs up. The objective would be to compare themselves to the other companies and build a bigger empire by bringing in more businesses than anyone else. Each month, we would have an "Empire Builder" award. Page 16 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 Referral Partner This would be how a company could sign up as a referral partner and choose to get a 15% credit towards things that they buy from iWorkZone, or they could decide to take a 10% payment for people that they referred to iWorkZone that purchased. Workforce Regions The idea behind working with Workforce Regions is that they can funnel a very large quantity of job seekers into the system very quickly. We will simply allow them to funnel job seekers in and print off their reports. We will not provide a special login or additional tracking for them. We have found them to be minimalists when it comes to effort. The WFC would be able to recommend this system to another workforce area and could choose from one of three or so standard emails and then add to them, modify them, etc as they see fit. It would Recommend this system to other contain a link that would track who referred them areas and whether they signed up. The referring party would get a gold star for every referral and a free day of training when they get 10 signed up referrals. Connect! Page 17 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 8. Sales Strategy The sales model that we have designed is based on growth hacking strategies, combined with consultative selling by independent representatives. This model allows for smaller capitalization to grow the business and exponential growth in representatives for the company. The growth-hacking strategies are integrated into the reporting systems, encouraging participants to share their reports via social media, participate in shortened assessments via social media and invite friends through the site and through auto-generated posts and emails. Multiple areas of the site have been identified for growth-hacking and additional areas are being explored. The sales process will flow through independent Certified Consultants, or CC's that will have the opportunity to have a referral key that ties employers to their account, regardless of geography. CC's earn 40% commission on all sales based on gross revenues for electronic sales and adjusted gross for live training. Sales Interview strategies will be integrated into the site and will serve as the client survey that all employers are asked to participate in. This will be their “Business Climate Survey” and will help us and the CC’s to understand what is important to them. Connect! Page 18 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 The sales model that has proven effective over the last 16 years is to ask the following questions after sliding this graphic in front of the prospect. Sales Interview Questions 1. When you look at the areas on the bubble sheet, which 3 are the most important to you? 2. Of those three, which one would be the most important for us to have a positive impact on in the next 60 days? 3. What would it mean to you to accomplish that? 4. What would it cost you to not accomplish that? 5. What are you currently doing to work on or make that area better? 6. What do you like about your current solution? 7. If you could change something about your current solution, what would it be? 8. If a solution is available that would make that would really help you get to where you want to be, would you be interested? The CC would then tell them that they would like to put together some information for them and then get back together, if they see that it would be more than a Premium or Premium Plus account as an opportunity. If not, they Connect! Page 19 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 would attempt to close them on that visit. If there is resistance, they would ask more questions that would pull out and then overcome objections. Connect! Page 20 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 9.Strategic Positioning / Competitive Advantage iWorkZone is the “eHarmony of employers and job seekers”. We are not a typical job board; we avoid the “spray and pray” method of referral using a very fast assessment used by our proprietary algorithm. We further differentiate ourselves from job boards by proactively making matches, 24/7, for every new assessment completed against every Talent Pattern used in an active Job Posting: we look for jobs FOR job seekers, just as we look for new talent on behalf of employers. Our company is further distinguished by our pricing model: our core services are totally free to job seekers with no trial period. Though we include resumes and past experience, we make matches and referrals based on assessed soft skills fit. In effect, we are providing employers with a “short list” of applicants who will WANT to do their jobs, and will probably be retained over an extended period of time. This has been one of the primary complaints of employers over our 40+ years of combined experience: they do not want to hire people who have the technical skills, but won’t use those skills, or who leave because they don’t “fit” that job. iWorkZone combines the volume and ease of a traditional on-line job board with the advantage of having all job postings and job seekers analyzed and matched using a proprietary, validated algorithm. The system creates volume by offering job seekers free use, and it incentivizes use by providing high-value career exploration and intelligent job referral to job seekers, while providing intelligent recruitment and on-boarding to employers for an affordable price. The system then leverages this relationship to introduce inexpensive fee-based products and services to employers. Finally, the system stores and reports virtually every data point gathered, creating highly valuable, real-time labor market reports. There is no other system like this on the market. Connect! Page 21 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 10.Business Development / Partnership Strategy We largely bootstrapped the research and technology development phases of iWorkZone, and are now seeking partners to help us with business development costs (primarily advertising, marketing, distribution and sales management). Product / Service: we are focused on a horizontal, market penetration strategy with our current offerings, which allow us to extract value from private employers, colleges, workforce boards, economic developers and government and private concerns needed data regarding regional skills supply and demand, and anticipated supply and demand, at both macro and granular levels. Our current offerings cover customer preferences for both live and virtual services. Our greatest need is to bring our market-ready technology and services throughout these existing markets. We have tested potential partnerships with Chambers of Commerce, Workforce Development Boards, Economic Developers, Industry Groups, Society of Human Resource Managers, private consulting groups, and others. Clearly, a correct approach to Workforce Boards can result in a job seeker user database growing exponentially in a matter of months. We are confident in being able to get a significant number of users putting their job seekers into the system. Another key partner appears to be SHRM groups. Jody Holland has been contracted with to give keynote presentations to these groups, with the specific instruction to talk about iWorkZone. He is currently working with a number of these groups all along the I-35 corridor in Texas. These groups, obviously, will help us get iWorkZone used by employers. Economic developers are wary of our newness, but very supportive of the idea. We currently have one ED group sponsoring a larger, regional project ($20,000). As anticipated, they are interested in the data we can secure, which they correctly see as a type of mass survey of existing and predicted skills supply and demand in their area. As with other government and pseudo-government groups, each wants to “be first to be second”. Education is another key partner, with post-secondary education putting both students and immediate cash into our business, and high schools feeding the job seeker side of the database. In our experience, high schools can dramatically increase the size of the database, almost overnight, through their career exploration requirements. Connect! Page 22 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 For internal partners, the purpose of this prospectus is to secure market penetration capital AND sales / distribution management expertise. More is covered in the next section… Sales / Distribution Direct Sales: A key sales strategy is incorporated in the actual web tool; we require a basic business skills survey of registering employers. That serves as a focused prospect list. Additionally, the survey works in several steps, narrowing the respondent’s stated skills challenges down to issues that iWorkZone can help solve. The respondent is offered these suggestions and is invited to purchase credits and/or subscriptions for products appropriate to their challenges. Certified Consultant Network: We have recruited 6 representatives that will serve as consultants. They have gone through our certification process and have learned the products, the process, and the purpose. They have been provided with a specific business growth plan that will enable them to earn $1,000,000 in 3 years, if they execute the plan as presented. Marketing: Leadership Programs Sponsoring Events Growth Hacking Targeted Ad-Words Technology We have a program that allows users to take the iWorkZone.com core assessment within a Facebook environment. Our goal is to finish testing this and to incorporate it into our marketing activities. We also are working on a mobile app version of the tool. Both technologies will help our efforts at reaching a younger demographic in building our database, one of our key strategies. We are in the planning stages for several other technology developments, including an API that allows employers to import iWorkZone data into their HRMSs. We will also build an integrated sales management platform into the system, allowing our growing network of sales representatives to perform sales tracking directly within the iWorkZone tool itself using private logins. We are also planning enhancements to the targeted student recruitment function for post secondary institutions. Connect! Page 23 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 11.Product / Technology Strategy Our primary product strategy is to create fast, large market penetration using talent mining, matching and management tools. This exposure allows us to present for upand cross-selling fee based product. Our product line and specialty is focused on psychometrics for occupational skills, soft skills enhancement, management training, and large scale statistical sampling and analysis. All new products and services must have three features: 1. High scientific validation to retain a market position as serious science Digital delivery to contain delivery costs and increase market penetration quickly. Validation, development, past experience. Varied suite: live, virtual. iWorkZone.com – our primary job analysis, student / job seeker assessment delivery mechanism. The tool also presents and sells credits to our other pre- and post-hire assessments, virtual training, and CloudInterview virtual interviews. CloudInterview- can decrease interview time from 20 hours to 1 hour using web based, asynchronous technology. Testing Behavioral and Interest Test - This is a heavily validated, 20 minute Interest and Behavioral Pattern assessment given to both job seekers and an employers Subject Matter Experts. Job Seekers immediately receive a 12-14 page Individual Report detailing their profile, with a list of compatible occupations for their results. This list is codified using a standard US DOL taxonomy (SOC codes). Employers determine who their SMEs are, and the system automatically assigns them this test. An algorithm uses those aggregated scores to create a Talent Pattern, a numerical hiring target against which the system matches Job Seeker assessment scores. Applicants to a Job Posting using a Talent Pattern result in an employer receiving a Hiring Report, which details specifically how and by how much an applicant matches the various assessed categories in that Talent Pattern. Workforce Board and school staff can receive a Coaching Report, which gives career and guidance counselors detailed insights on the student / job seeker. This single 20 minute assessment results in immediate value for multiple users. This assessment is provide for free; all other products listed below are fee based. Management Profiler - This test measures the management style, business and problem solving IQ, and leadership competencies of an individual. It is ideal to be implemented for anyone that the employer wishes to gain insight on in a leadership or supervisory position. Connect! Page 24 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 ProScreen - This test measures four areas of the participants. It measures their work ethic, reliability, integrity, and ability to work well with others. It also gives you an overview of their general work experience as it relates to applying for work. SMARTs - This test is the sales marketing and representative traits test. It measures a person’s capacity to function effectively in both the sales role and a marketing role. It measures areas such as logic, creativity, self-esteem, communication, and self presentation. Healthy Workforce - This is the only test on the market that can accurately and consistently predict the likelihood of retention for a nurse at any level. This test has been psychologically validated to show how long the nurse will stay with an organization. It also has each of the components of the ProScreen test integrated inside of it. Nurse Retention - This is a simplified version of the previous test. It has the one component of predicting the likelihood of retention over nurse. This test takes less than five minutes for a potential nurse to complete. It can be used all the way from a certified nurses aide up to a registered nurse. Evaluation 360 Evaluation - This is a standardized 360° evaluation. There are nine sections. Each participant will rate the self, or the person being evaluated, using a 1 to 5 scale. You have at least one supervisor, only oneself, at least two peers, and at least two direct reports. The objective is to identify the perceptive evaluation differences between each of the evaluation groups. Leader Talent 360 Evaluation - This is an advanced 360° evaluation. There are five leadership core qualifications with 27 sub competencies. This tool will compare the importance of each of the sub competencies between the individual and their supervisor(s). The tool provides a comparison between the self, the supervisor, at least two peers, and at least two direct reports. It can be used for talent management and succession planning as well as for developing customized training plans for leaders. Performance Review (Talent Eval) - This is a completely customizable performance evaluation designed as an annual review. And allows for a self-evaluation as well as evaluation from that person's supervisor were supervisors. Exit Evaluation (Exit Eval) - This is a customizable exit evaluation that can be conducted online. It allows an employer to ask specific questions of those leaving their organization in order to identify trends for the cause of them leaving. Customer Service Evaluation (CS Eval) - This is a customizable customer service evaluation that can be implemented as an open evaluation from the employer’s Connect! Page 25 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 website. It allows the employer to gather data about the experiences that their customers are having and interacting with staff. Surveys Employee Climate Survey - This survey measures the overall attitudes and engagement of employees and then breaks down the information by location, by department, and even by job title. This provides the organization with a roadmap for what development is needed and a benchmark to know whether or not they are advancing. Management Attitude & Culture Survey - This survey measures the overall management style of a management team. Based on Blake and Mouton’s grid theory of management, this tool maps out where the potential management and leadership issues would be with any given management team. Team Collaboration Survey - This survey is designed to help organizations more effectively choose their teams. It is validated to predict whether or not a team will do well in critical tasks such as decision-making, problem-solving, strategic planning, etc. Once the participants have completed the test, the organization and interchange participants until they build their ideal team. Interviews - Cloud Interview, Inc. is our interview partner. We had integrated an auto login feature from iWork zone into cloud interview. When a job seeker matches to a job and then applies for that job, the hiring manager has a “click to interview” link next to their name. Cloud Interview Enables a company to record their own custom interview questions, add in specific evaluators for any given interview, and then simply add the names and email addresses of the candidates to be interviewed. The system sends a notification to the candidates. They click on the link, watch the interview question, and then click respond. This turns on their WebCam and microphone and captures their audio video response. As soon as the candidate completes their interview, the evaluators receive an email notification letting them know that they can evaluate the candidate responses. Each evaluator will rate each response on a scale of 1 to 10. They will add supporting comments where applicable. Once the evaluators are done, the system will rank order the candidates from best to worst based on the numeric rating. Recruiting - The proactive recruiting model within our system enables an organization to test one or more of their top performers for any given position and then searched the regional database for people who match. It then allows them to proactively reach out to those good matches and invite them to apply for the job. Only premium or platinum account holders have access to the recruiting module. This means that a company will have to spend a minimum of $2500 in order to access that system on a yearly basis. Connect! Page 26 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 Live Training - We have developed more than two dozen one-day programs that can be implemented through our network of contract trainers around the United States. These trainings focus on soft skills, management, teamwork, and leadership. We have a negotiated contract rate with each of our trainers and each of them has participated in our master trainer program. E-Learning - We currently offer 12 of our live training programs as e-learning courses. We have both full versions and snapshot versions of our programs. The full versions run an average of four hours in length. The snapshot versions are the highlights from key training programs and run approximately one hour in length. We are continuing to convert our live training programs enter e-learning platform. Connect! Page 27 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 12. Competitive Strategy As noted, iWorkZone is unique in its product mix and delivery strategy. Our model is designed to attract large volumes of employers and job seekers with high valueadded benefits, giving us an opportunity to sell to employers already using our system and to accumulate many millions of data points that can be sold in several different markets, from education to government to economic development to private for profit. This model means our existing prices can be kept low. Once we reach scale and obtain brand recognition, very few competitors will want to compete for employers already vested in using our system, or with job seekers and Workforce Boards who already have all their data in our system. 13. Business Process / Operations Plan Jody Holland - CEO Leads all research and development. Jody delivers and coordinates live training and provides keynote speeches, coaching, surveys and other key services. He is our chief visionary. Brad Lambden - COO Responsible for all daily operations, development and implementation of all sales and marketing efforts company wide and strategic implementation of corporate goals. Nick Robillard is our Chief Programmer and Program Designer. He lives and works in Abilene. Nick has worked for Goodyear Tire and Rubber as a program architect and built their proprietary eLearning system as well as their workflow tracking systems. David Griffard (Lead CC and VP of Business Development) – David is responsible for business development and sales growth. He brings decades of sales and sales management experience to the table. He is responsible for getting each of our CC’s to $20,000 per month in gross revenue or greater. He will eventually build out our sales infrastructure with 8 Regions across the U.S., with Districts in each Region, and CC’s in each District. iWorkZone is based in Amarillo TX. Our offices are currently at the Chase Building in downtown. This provides us a training room for working with CC’s when they come to town, as well as a base of operations. The majority of our company, however, is virtual. One programmer works from Abilene, TX, the QA Specialist works in Menomonie, WI, and the Customer Specialist works in Amarillo. Our CC’s are spread out across the U.S. and are independent contractors. We work together using various web-based tools to help coordinate and communicate. This format dramatically reduces infrastructure costs and puts our key people in the markets where they need to be in order to be successful! Connect! Page 28 of 29 iWorkZone, Inc. http://www.iWorkZone.com 806-355-5567 14. Appendix and Additional Resources For more information, please visit www.iWorkZone.net and use the password: iamin You can see the training site for our Certified Consultants at: www.1MillionIn3.com Connect! Page 29 of 29