Store Types
Department Store
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Offers lines of merchandise in three
categories: furniture, home furnishings,
and general apparel.
Carries high quality merchandise with
sales people to help you.
Has higher costs.
For example: Dillard's, JC Penney,
Kohl’s
Specialty Store
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Handles a limited variety of goods but
with an extensive assortment within each
variety.
Doesn’t have as many choices.
For example: Brats, Claire’s, Journeys
Boutiques
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Are a type of specialty store.
They are small shops that carry unusual,
often “artsy” merchandise
They go out of business if not properly
established.
For example: usually locally owned
stores…vary in name.
Discount Stores
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Are departmentalized retail stores which
use many self-serve techniques.
They offer lower prices.
They are like large box stores and carry
seconds.
For example: Ross, TJ Max, Marshalls
Chain Stores
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Are a group of stores that are owned, managed,
and controlled by a central office.
They offer lower prices than department stores.
Everyone may be wearing the same thing as
you.
For example: American Eagle, Old Navy,
Aeropostle, Pac Sun
Factory Outlet Stores
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Can be similar to manufacturer-owned
stores. Outlets appeal to buyers looking
for a good buy.
They carry overruns and seconds.
The customer has to travel farther; the
latest styles are not always available.
For example: Nike Outlet, Carter’s Outlet,
Gap Outlet, Tommy Hilfiger Outlet
Electronic Shopping
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Shopping over the Internet.
The customer can stay in the comfort of
his/her own home.
Special closeout pricing is available.
The customer can not try on items and
must pay shipping.
For example: JC Penney, Old Navy, Gap,
E-bay
Telephone/Mail Order
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A company that offers a variety of merchandise
by catalog. Orders are placed over the phone.
The customer can’t try on items before
purchasing, must pay for shipping; colors and
designs may be different after they are received.
For example: Chadwicks, Delias, JC Penney,
Spiegel
When to Shop?
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End-of-season sale
Annual holiday sales
Markdowns
Special purchases –
store has bought
items at a low price
and pass savings on
to consumers.
Size Ranges
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Female sizes
Male sizes
Special sizes-women’s, slim, husky, tall, etc.
***Since sizes are not necessarily the same
for all manufacturers, it is always a good
idea to try on a garment before buying.***
Checking for fit
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Collar or neckline
Waistband or waistline
Pants legs
Chest and back
Hemline
Shoulders
Sleeves
Hip area
Checking fabric and construction
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Seams
Trims
Care information
Wearing qualities
Fastenings
Hem
Cost per wearing
The more times you wear
value you will get from it.
Pants
$24.99 (purchase price)
+16.00 (cleaning cost)
$40.99 (total cost)
/
15 (# of wearings)
$ 2.73 cost per wearing
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a garment, the more
Pants
$25.00 (purchase price)
+ 2.00 (laundering cost)
$27.00 (total cost)
/
64 (# of wearings)
$ 0.42 cost per wearing