Introduction to Tourism

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Travel and Tourism Program,
International College
Dr. Hsuan Hsuan Chang
Director of Travel and Tourism Program of International College
Assistant Professor of Department of Leisure and Recreation
Management
Ming Chuan University
Contents

IC Features

IC Program

Program History

Students

Faculties

Program Curriculum

Internship

Dual degree program / overseas
exchange program
Basic Information



From 1999 to 2009
From 17 to over 700 students
1 graduate & 5 undergraduate programs
Program
Graduate School of International Affairs
Program of
International Business & Management
Taipei Campus
International
College
Program of
Journalism & Mass Communication
Program of
Applied Computing
Program of
Travel & Tourism
Department of
Teaching Chinese as a Second Language
IC Features

English as the language of instruction and interaction in
class


The four-year undergraduate curriculum of IC is conducted
in English, which is the first such institution in Taiwan
Cross-cultural interactions and global view

in an international community: IC has more than three
hundred students from 60 different countries
IC Features

Dual degree and exchange options:

IC encourages students to study abroad for one to two
semesters at the universities which have cooperative
agreements with Ming Chuan University
History

The International College was established in 1999

Travel and Tourism Program started in 2001

Originally designed and operated by Tourism School

Share the same faculties

The same course design

Difference : the language
History
Year
graduates
2005
6
2006
20
2007
35
2008
43
2009
31
Student

International students



High school graduates (K-12, IB, STPM, Form 6) holding
foreign passport
TOEFL or related test: above 500
Local students


Local high school graduates passed College Entrance
Examination
Transfer students from related departments within and
outside MCU
Student

2-year Transfer students from different countries


EX, last year, Travel and Tourism Program accepted 8
Korean students, who transferred from Suwon Science
College, to join junior class
Short term exchange student


Foreigner students come to study in our program only for
one semester or one year
EX, last year, we have four students from Hong Kong City
University and lots from South Korea
Students
2009 Data
Taiwan
International
2+2
Total
Senior
13
7
5
25
Junior
16
14
4
34
Sophomore
17
11
28
Freshman
23
9+
32+
50% -admission rate
Try to keep the class size between 25 to 30.
Good for everyone
Faculties – Directors of IC

Yih-Lan Ellen Chen

C. Walter Wang

Dean of IC

Journalism

Ph.D., University of
& Mass Com.
Washington, Seattle

Dr. L-T Wang

Dr. H-S Tu

Director of

Director of
Applied Computing
Intertnaioal Business
Faculties of IC Travel & Tourism

Dr. Chang, Hsuan Hsuan

Dr. Kevin Ho

Park, Recreation and Tourism
Resources, College of Nature
Resources, Michigan State University

Department of Marketing, Webster
University

Q630

Dr. Yi-De Liu

Dr. Charles Shih

PhD in Management, Sheffield Hallam
University, UK


Q610
Park, Recreation and Tourism
Resources, College of Nature
Resources, Michigan State University
Faculties from Tourism School

Hsin, Chien-Wu

Dr. Kuo, Nien-Te

Lecturer

Assistant Professor

National ChengChi University

Barry university, USA

CEO of David Travel Agency

Dr. Chiang, Wan-Erh

Dr. Sung, Yung-Kun

National Central University

Assistant Professor

Purdue University, USA

Florida International
University , USA
Faculties from Tourism School

Dr. Hu, Shin-Hui

Assistant Professor

Iowa State
University, USA
Staff




Debby – ext 3298

Academic Affairs

The course registration

Your class advisor
Anita – ext 3195

Student affair

Student activity
Annie Tai – ext 3332

Supervisor for student internship

Very helpful
Yi-Han Su – ext 3341

assistant
Travel & Tourism curriculum

Information to download

IC web site Programs  Travel & Tourism 
Further Information 2009 curriculum to down

Keep this with you for 4 year

Number of credits to graduate – 128 credits

Type of courses

College / professional

Required / elective
Type of courses
credits
College core
required courses
33
Language, Information Technology, PE,
Service learning-16hrs
Professional
required course
66
You must take, if you fail, you must take
it again until you pass it
15
You can choose professional elective
courses based on your interests (From
Travel & Tourism) – check Learning Map
14
Choose courses from other programs
of IC such as IB, Mass Com
Professional
elective course
Other elective
course
General Courses
Literature
Languages
PE
General
Information
History
College Courses
Natural
Science
Arts &
Humanity
College
Social
Science
Intl’
Related
Travel & Tourism curriculum

Freshmen / Sophomore

Introduction to Tourism / Commercial Recreation

Hospitality Management / Restaurant Management

Tourism Geography / Sustainable Tourism

Travel Agency Management / Air Travel Management

Travel and Transportation Operation Management

Marketing Management for the Tourism Industry
Travel and Tourism curriculum

Freshmen / Sophomore

Accounting / Management

Economics / Statistics

Recreation Programming for Senior People

Tourism E-commerce
Travel and Tourism curriculum

Junior & Senior

Tour Manager Practice

Tourism Administration and Regulation

Tourism Marketing Research

Computerized Reservation System

Airline Ticketing

Product Strategy and Tour Design

Convention and Meeting Management

Financial Management in Tourism Industry
Travel and Tourism curriculum

Junior & Senior

Hospitality Services

Special Topics on International Tourism

Travel Industry and the Media

Etiquette

Travel Risk and Safety Management

International Hotel Management

Managerial Communication and Negotiation Skills

Human Resource Management
Travel and Tourism curriculum

Junior & Senior

Gaming management

Beverage Management

Internship


Conducted during the summer break

After you finished second year, you can think about it

Domestic or overseas
Advanced Tourism Internship (elective course)

Conducted during your 4th year

2-3 days a week in tourism related industry
Internship

400 hours interns in industry in Taiwan or abroad

The internship regulation is located in the web site

In travel agency, hotel, airline company, restaurant,
B&B, museum, national park and so forth

Annie – key person to take care of internship
IC special activity

Each semester IC will arrange two events

One field trip – visit tourism & hospitality related
enterprise
 Transportation
fee will be at your own expense
 The trip itinerary will be released
one month ahead
 Dr. Liu – Key person for this activity

One hour speech from professionalism of industry
 Dr. Ho – Key person for this activity
Facility

Ming Chuan Teaching Hotel in Taoyuan and Taipei

Travel Agency Center in 3rd floor of P building

Travel Information Center in 3rd floor of P building

Food & Beverage Laboratory in 4th floor of P building

Tutoring center in 5th floor of Q building
Something you need to plan for

In the following years

Think about your future – check the learning Map

Professional licenses acquired


TOEFL or IELTS test (2nd)

English Tour Guide/ Tour Leader (3rd)

Hotel, MICE, Travel Agency, Airline related licenses

Apply for graduate school aboard (4th)
Exchange or Dual program (4th)
Service / Counseling

International College
http://www.mcu.edu.tw/department/inter-college/college/index.asp


Curriculum & instruction

Faculty
International Education and Exchange
http://www1.mcu.edu.tw/Apps/SB/SB_Site.aspx?pageID=583

foreign student recruitment

academic exchanges (30 active partners)

5th floor of Q building
Service / Counseling


International Student Advising Office
http://www1.mcu.edu.tw/Apps/SB/SB_Site.aspx?PageID=1147

Care for int’l students’ daily life affairs

1st floor of Q building
Mandarin Studies and Culture Center
http://www.mcu.edu.tw/admin/mscc/english/index.htm

Chinese courses for students and faculty
Tips for your IC life



Academic performance

Try to prepare and do your homework with others

You will get better from time to time
Your personal life

Try to make some friends outside and inside of IC

Try to participate in student association/club
Talk to your teacher
Tips for your IC life

Try to see / think things in different way


Show you respect to others


Cross-culture difference
Faculty, staff, your classmates
You can play hard but you must study hard

Always finish your homework and study before you go
out for fun
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