H102 Hospitality and Tourism Management
Module Synopsis
The Hospitality and Tourism Management module aims to equip students with a basic understanding of
the hospitality and tourism industry. The students will acquire a broad overview of the structure and
concepts related to the various segments within the hospitality and tourism industry as well as the
industry trends and practices. Topics include study of the structure of the tourism industry, the micro and
macro-economic impact of tourism, examination of the stakeholders of tourism, tourism trends, impact of
globalization on the hospitality and tourism industry, strategies employed in the management of
hospitality enterprises, the tools of managerial decision-making in hospitality and hospitality best
practices.
Module Objectives
At the end of the module, students should be able to:
1. Examine the dimensions and components of the tourism and hospitality industries.
2. Discuss the key factors, trends and challenges that are affecting the development, growth and
sustainability of the tourism and hospitality industries.
3. Examine the business practices and quality management of the tourism and hospitality industries.
4. Demonstrate appropriate critical thinking and decision-making skills in developing and managing the
tourism and hospitality industries.
5. Analyse the positive and negative impact of tourism on a destination and its residents.
The following are the content-related abilities strengthened by the curricular process of the module:
Lesson 1: Introduction to Tourism and Hospitality
a) Describe the origins and evolution of the hospitality and tourism industries.
b) Identify and explain the key events that have impacted the development of hospitality and
tourism industries in Singapore.
c) Explain the stakeholders of the hospitality and tourism industries.
d) Describe the scope and components of the hospitality and tourism industries.
Lesson 2: Transportation and Travel
a) Identify and relate the importance of transportation services to the hospitality and tourism
industries.
b) Identify the key players of transportation sector in the hospitality and tourism industries.
c) Discuss the issues and challenges faced by the transportation sector.
Lesson 3:
a)
b)
c)
Accommodation
Identify different accommodation concepts and their target markets.
Describe the market dynamics in the accommodation sector.
Explain the relationship between the accommodation sector and other sectors of the tourism
industry.
d) Discuss the challenges and trends that the accommodation sector is facing.
Lesson 4: Food and Beverage
a) Identify and classify different types of food and beverage establishments.
b) State the unique characteristics of the different food and beverage establishments.
c) Discuss the key issues and challenges that the food and beverage sector are facing.
_____________________________________________________________________________________________
STRICTLY CONFIDENTIAL. FOR ARTICULATION PURPOSE ONLY.
Page 1 of 3
d) Discuss the key success factors and trends of the food and beverage sector.
Lesson 5: Tourism and Travel Services
a) Identify the stakeholders that provide tourism and travel related services.
b) Describe the role of tourism and travel related services in the tourism landscape.
c) Identify the challenges and key success factors of the tourism and travel related services.
Lesson 6: Marketing Essentials in Tourism and Hospitality
a) Describe the unique consumer behaviours of the hospitality and tourism buyers.
b) Explain the steps involved in developing a marketing plan.
c) Describe the unique characteristics of service marketing.
d) Apply the marketing principles to the hospitality and tourism industry.
Lesson 7: Tourism Demand and Supply
a) Identify key elements contributing to the success of a destination’s tourism development.
b) Explain the key factors influencing the magnitude and fluctuations of demand in the
hospitality and tourism industries.
c) Describe the key stakeholders that contribute to the supply of tourism. products and services
d) Discuss the issues and challenges of matching demand and supply in the hospitality and
tourism industries.
Lesson 8: Tourism Geography
a) Identify the elements of physical geography and their influences on planning and developing
a tourist destination.
b) Identify and explain the importance of iconic landmarks for a tourist destination.
c) Relate the concepts of time zones and international dateline to tourists.
d) Explain the impacts of climate change on the tourism and hospitality industries.
Lesson 9:
a)
b)
c)
d)
Attractions
Identify various types of visitor attractions in the marketplace.
Relate the importance of visitor attractions in a destination’s tourism development.
Discuss the changes in technology and their impacts on the attractions industry.
Discuss the challenges and trends of the attractions industry.
Lesson 10: Business Travel, Meetings, Conventions, Incentives and Exhibitions
a) Examine the profile and characteristics of the business travellers.
b) Identify the different sectors and businesses within the M.I.C.E. sector.
c) Identify the characteristics that make some cities more attractive than others for M.I.C.E.
events.
d) Discuss the issues and trends faced in meeting the needs of the business travellers.
Lesson 11: Wellness Tourism
a) Examine the factors contributing to the increase in popularity and demand of spa and
wellness services.
b) Identify the unique buyer behaviours and consumer characteristics of the wellness sector.
c) Identify the management issues and key success factors of this sector.
Lesson 12: Heritage Tourism
a) Describe the importance of history as a motive for tourism.
b) Identify the challenges associated with managing cultural/heritage sites for tourism
c) Discuss the role of media and technology in re-inventing heritage tourism.
_____________________________________________________________________________________________
STRICTLY CONFIDENTIAL. FOR ARTICULATION PURPOSE ONLY.
Page 2 of 3
Lesson 13: Impact of Tourism – Economic & Political
a) Describe the full extent of the tourism impacts.
b) Assess the role and impacts of tourism on the country’s economy and development.
c) Explain the role of government in tourism and hospitality industry and the influences of
politics on tourism.
Lesson 14: Impact of Tourism – Socio-cultural & Environmental
a) Identify and assess the impacts of tourism on the country’s socio-cultural and physical
environment.
b) Examine the environmental issues brought about by tourism.
c) Examine how the industry is responding to socio-cultural and environmental impacts.
Lesson 15: Sustainable Tourism
a) Describe the dynamics of sustainable tourism.
b) Examine the factors contributing to the growing popularity of sustainable tourism.
c) Identify the main issues and trends of practicing sustainable tourism.
d) Identify the need for responsible tourism management from consumer and operator
perspective.
Allocated time per day
Module Coverage
Interactive
seminar
Site visits and
industry talks
1. Introduction to Tourism and Hospitality
4 hrs
2. Transportation and Travel
2 hrs
3. Accommodation
4 hrs
4. Food and Beverage
2 hrs
5. Tourism and Travel Services
4 hrs
6. Marketing Essentials in Tourism and Hospitality
2 hrs
7. Tourism Demand and Supply
4 hrs
8. Tourism Geography
4 hrs
9. Attractions
2 hrs
10. Business Travel, Meetings, Conventions,
Incentives and Exhibitions
4 hrs
11. Wellness Tourism
2 hrs
2 hrs
12. Heritage Tourism
2 hrs
2 hrs
13. Impact of Tourism – Economic & Political
4 hrs
14. Impact of Tourism – Socio-cultural &
Environmental
4 hrs
15. Sustainable Tourism
4 hrs
Total = 15 weeks = 60 hours
48 hrs
2 hrs
2 hrs
2 hrs
2 hrs
12 hrs
_____________________________________________________________________________________________
STRICTLY CONFIDENTIAL. FOR ARTICULATION PURPOSE ONLY.
Page 3 of 3