Active Ride Shop
Presented by:
Lisa Snowden
ROP Instructor
Careers in Fashion: Mission Viejo
Retail Sales & Merchandising Internship:
Woodbridge
In Collaboration with:
Saddleback Community College and
Active Ride Shop
On behalf of:
Coastline Regional
Program
Occupational
Action Sports
Industry in
Southern
California
Orange County is the center of the
action sports industry.
Many fashion and retail job
opportunities.
Home to brands like Hurley, RVCA,
O’Neil, Commune, Analog, and
many more!
Active Ride Shop is the #1
sports retailer.
action
“Our retail stores offer a wide range of skateboard and snowboard goods
to
suit your individual style. At Active Ride Shop you can also find top fashion
brands. With our huge selection of shoe styles on display, you are sure to find a
pair that is exactly what you're looking for. Spanning California, from San Diego
to Thousand Oaks, Active Ride Shops are second to none.”
www.activerideshop.com
Active’s Evolution and Success
 Founded in 1989
 Clothing focus initially very casual- sweats!
 Now more fashion-forward with a street/urban flavor
 Customer service driven with great product mix
 Good merchandising
 Focused vision
Active meets Action Sports
 SIMA Image Award- Men’s Retailer of the Year, 2008;
 Exclusives- vendors have faith Active will move
product;
 Innovative marketing strategies have paved the way for
other AS retailers (Active Bucks);
 Loyal to sponsored team members and employees
Target Customer
 Between the ages of 14-30
 Male and female
 Action sports, primarily
skateboarding
 Music and Art
Best Selling Brands
 Active (own label)
 RVCA
 Matix
 OBEY
 Hurley
 Nike shoes
 Toms
 Vans shoes
Team Riders
Professional

Paul Rodriguez

Jordan Hoffart

Adrian Lopez

Dan Murphy
Amateur

Theotis Beasely

David Loy

Norman Woods
Promotions/Events
 Active AM (amateur)
skateboarding contest
 Skate exhibitions in schools
 Skate park events around
Southern California
Active- Giving Back
We probably got 6 calls that
day on Toms shoes alone
ACTIVE- Making a Difference
"Active Ride Shop has a mission
to enhance the retail experience
by igniting positive change within
The Workshop, a multidimensional
in-store environment that invites
shoppers to play a dynamic role in
positively shaping the lives of
individuals in local communities
and developing communities
around the world."
www.krochetkids.org
I spent 9 hours working with the staff at two Active Ride Shop locations:
The Camp in Costa Mesa on June 6, 2010
and
Irvine Spectrum on June 7, 2010
Tyler Bochenek
Job Title: Orange County
Manager
District
Length of Employment: 10 years
Why Active?: Foundation built on surfing,
skating and snowboarding and being a
professional in a casual environment
Pros: Share and motivate others plus the
same passion for the action sports industry
Cons: Tough to separate personal vs.
professional relationships due to family
evironment
Active @ The Camp

Opened 2004

Unique location
2937 Bristol St.
Costa Mesa, CA 92626
714.432.1918

Hours:
Mon-Fri 10am - 9pm
Sat 10am - 7pm
Sun 11am - 6pm
Jamie Aragon
Job Title: Store Manager
Length of Employment: 5 years
Why Active?: Love the industry and Active
is made up of good people
Pros of the job: Building relationships…
“Active has the best customers!”
Cons of the job: Working holidays and
weekends
Feminine Side
Jamie’s perspective:
•It appears to be a
man’s world
•Be strong
•Be assertive
•Trying to build up
women’s brand
•Carry similar brands
as menswear
Parsia Fadakar
Job Title: Assistant Store Manager
Length of Employment: 3 years
Why Active?: Skateboarding was a huge
influence in his life from an early age.
Shopping at Active since he was 13
years old.
Pros: Freedom to make decisions, laidback and comfortable working
environment
Cons: Balancing the personal vs.
professional relationships due to familylike atmosphere with employees
Active @ Irvine Spectrum
 Opened 2008
 Lots of foot traffic- centrally
located in the mall with
entertainment, food and
other retail shops.

71 Fortune Drive, Space 816 Irvine,
CA 92618 949.296.3094

Hours:
Mon-Thu 10am - 9pm
Fri-Sat 10am - 10pm
Sun 10am - 9pm
Andrew
Slaybaugh
Job Title:
Manager
Assistant
Length of employment: 2
years
Why Active?: Reputation
Previous Employment:
Relic
Pros: Make schedule,
enjoy responsibilities
Cons: “If things go
wrong, it’s on me.”
Bryan Neal
Job Title:
Manager
Length of
employment:
years
Store
10
Previous work
experience: Jacks
and Nordstrom
Pros: Comfort level
makes it easier to
take risks…try new
things
Cons: Relating to
young employees at
times
Trevor Battle
Job Title: Sales Associate
Length of Employment: one week
Why Active?: Loves to skate,
shopped at Active for years, loves the
atmosphere
Previous work experience: Albertson’s
Pros: customers are easy going
Cons: Being new employee and trying
to learn the ropes
Successful Retail Tips
 Good personality- enthusiastic and outgoing
 Strong work ethic
 Excellent communication skills
 Product knowledge
 Interest in fashion and action sports industry
Words of Advice from the Pros
 Tyler- “Be yourself and passionate about the job you are applying
for. Having the ability to build relationships with customers and
connect with employees will help set you up for success.”
 Jamie- “Work hard, be determined and always communicate your
goals to your supervisor.”
 Andrew- Be persistent, take an interest in what you do and always
take advantage of the endless possibilities to network.
 Bryan- Possess a strong work ethic which will lead to a promotion
and/or introduction to vendor reps which is a GREAT way to land a
job with an action sports company.
 Trevor- “Just go for it!”
Good Stuff!!
 Information acquired will be used in both classes:
Careers in Fashion
Sales & Merchandising Internship
Retail
 Builds upon retailing and possible job opportunities
within the action sports industry.
 Stay current on popular, up and coming fashion brands.
 Strengthens relationship with internship site.
THANK YOU!!
 A big thank you to Tyler Bochenek and his amazing staff at
both Active Ride Shop locations- The Camp and Irvine
Spectrum for their time and assistance in educating me and
our future action sport retailers.
 Thank you to Saddleback Community College and the CTE
Collaborative Externships program, 2009-2010
 Thank you to Coastline Regional Occupational Program for
their dedication to providing a dynamic career-technicaleducation to high school students and the continued support
of my retail and fashion programs.