Taking Part in Scotland 2008
Presentation of survey results
6th August 2009
1
Survey objectives
To provide up to date information on levels of attendance and
participation in arts related activities in Scotland
Building upon previous surveys undertaken in 2006 and 2004.
Surveys have been undertaken every two or three years since
1991.
Providing results for total adult population and key ‘under
represented’ groups and regions
Minority ethnic communities
Disabled people
People aged 16-24
People aged 65+
People living in deprived areas
People living in rural areas
Women
2
Survey methods
Fieldwork from
March to June 2008
4,941 face to face
in-home interviews
2,110 representative
of Scottish adult
population
2,831 in boosters of
under-represented
groups and regions
Identical survey
methods to 2004 and
2006 allows
comparisons
‘New’ questions added
regarding attitudes to
the arts, viewing &
listening
Additional analysis
undertaken to gain
greater insight
3
‘Top line’ results
4
All adults in Scotland
‘Top line’ results
In the previous 12
months…
77%
attended arts
or cultural
events
71%
participated in
71%
arts or cultural
participated
activity
in one or
…lower than in
more arts or
…similar to 2006
2006 but higher
cultural
and 2004
than in 2004
activity
Overall 90% had either
attended or participated
…similar to 2006 and 2004
5
All adults in Scotland
Attendance in last 12 months
55%
Cinema
Museums
32%
Rock/Pop
27%
Art Galleries
27%
Plays
17%
Musicals
17%
Pantomine/variety show
15%
Scottish traditional/folk music
9%
Art Festivals
9%
Chamber music
3%
Country/Western music
3%
Literary/ Poetry event
3%
Contemporary crafts
3%
Contemporary Dance
2%
Other style of dance
2%
Puppetry
2%
Carnivals/circus
2%
Contemporary draw ing
2%
Moving image
2%
Live art
2%
Culturally specific dance
1%
Experimental theate
1%
Orchestral music
6%
Outdoor art/performance/street art
6%
Jazz Music
5%
Culturally specific music
1%
Contemporary painting
5%
Experimental/electronic music
1%
Traditional crafts
5%
Video/multimedia
1%
Ballet
4%
Contemporary illustration
1%
Scottish Traditional Dance
4%
Contemporary printmaking
1%
Contemporary sculpture
1%
Opera/Operetta
4%
Contemporary computer generated/digital art
1%
Contemporary photography
4%
Contemporary installation
1%
6
All adults in Scotland
Participation in last 12 months
61%
Reading books
Drama
2%
Singing in a choir
2%
Other style dance
2%
Scottish
traditional/Scottish folk
music
2%
Contemporary dance
1%
Culturally specific
music
1%
25%
Buying w orks of fiction or poetry
23%
Buying other types of book
10%
Painting or draw ing
Playing a musical instrument
8%
Photography
7%
Knitting/other textile crafts
7%
Buying a w ork of art or craft object
7%
Any other crafts
5%
Experimental/electronic
music
1%
Writing stories or articles
4%
Printmaking
1%
Computer generated/digital art
4%
Sculpture
1%
Making films (apart
from video)
1%
Filming on video(exc.
'family' life)
1%
Scottish Traditional Dance
3%
Writing poetry
3%
Wood crafts
3%
7
Under represented groups
8
Under-represented groups
92%
77%
77%
71%
75%
75% 74%
69%
68%
66%
66%
66%
65%
61%
49%
ALL ADULTS
LIVING IN
SCOTLAND
People aged 1624
Women
People living in
rural areas
People living in
deprived areas
Attendance
Ethnic minority
communities
49%
Disabled people People aged 65+
Participation
9
Under-represented groups
92%
77%
77%
71%
75%
75% 74%
69%
68%
66%
66%
66%
65%
61%
49%
ALL ADULTS
LIVING IN
SCOTLAND
People aged 1624
Women
People living in
rural areas
People living in
deprived areas
Attendance
Ethnic minority
communities
49%
Disabled people People aged 65+
Participation
10
Attendance
A statistically significant
decrease in attendance
amongst ethnic minority
communities
75%
77% 77%
87%
75%
67% 67%
77% 77%
75% 74% 75%
70% 71%
69%
66%
50%
ALL ADULTS
LIVING IN
SCOTLAND
93% 92%
People living
in deprived
areas
52%
49% 49%
48% 49%
Disabled
people
Women
2004
People living
in rural areas
2006
People aged
16-24
People aged
65+
Ethnic
minority
communities
2008
11
Participation
A statistically significant
decrease in participation at all
adults level and amongst
disabled people and women
80%
76%
75%
71%
68%
67%
70%
66%
69%
74% 74%
73%
69%
69%
68%
66%
65%
65%
61%
58%
65%
60%
61%
52%
ALL ADULTS People living
in deprived
LIVING IN
areas
SCOTLAND
Disabled
people
Women
2004
People living People aged People aged
65+
16-24
in rural areas
2006
Ethnic
minority
communities
2008
12
Geographical Regions
13
Attendance
Decrease in attendance in North
Eastern Scotland and an increase in
South Western Scotland
81%
77%
77%
78%
77%
73%
75%
74%
75%
75%
77%
69%
ALL ADULTS
LIVING IN
SCOTLAND
Edinburgh &
surrounds
East &
Central
Scotland
North Eastern Highlands &
Scotland
Islands
2006
77%
69%
Glasgow &
surrounds
South
Western
Scotland
70%
67%
South
Scotland
2008
14
Participation
Decreased participation in North
Eastern Scotland and Glasgow &
surrounds and increase in South.
79%
80%
79%
71%
79%
76%
76%
76%
71%
76%
69%
70%
72%
71%
66%
51%
ALL ADULTS Edinburgh &
surrounds
LIVING IN
SCOTLAND
East &
Central
Scotland
North Eastern Highlands &
Islands
Scotland
2006
Glasgow &
surrounds
South
Western
Scotland
South
Scotland
2008
15
Other factors to consider
16
Other factors to consider
Attending or
participating
All Adults
90%
No
qualifications
74%
NS-SEC
Groups 1
to 3
84%
NS-SEC
Groups 4
and 5
68%
School, HNC
or HND
93%
Working full
or part time
96%
Retired or
not working
87%
Degree or
higher degree
97%
In full time
education
100%
Aged under
45 or 65+
95%
Aged 45
to 64
100%
17
Other factors to consider
89% 91%
97% 97%
90%
95%
92% 94%
93%
90%
80%
80%
84%
90%
73%
67%
81%
56%
TOTAL
Degree
HNC/HND
Men
School
No
qualifications
TOTAL
Under 45
45 to 64
65 and over
Non BME population
BME population
Women
93%
91%
79%
TOTAL
76%
91%
97% 100%
72%
No
School, HNC
qualifications
or HND
Not disabled
Degree
Disabled people
18
Attitudes to the arts
19
Attitudes to the arts
80%
I like to learn and experience new things in my leisure time
Value for money is a high priority for me when I am deciding what to do in
my leisure time
76%
The needs of my family or other members of my household take priority
when I am planning how to spend my leisure time
69%
Attending and participating in arts and cultural activities helps enrich the
quality of my life
64%
I would attend more arts and cultural performances if they took place
closer to where I live
54%
It's difficult for me to find time to take part in or attend arts and cultural
activities
50%
If there were more arts events with better access and facilities for me, I
would go more often
47%
Spending my time attending or participating in arts and cultural activities is
of little interest to me
I have difficulty finding information about arts and cultural activities which I
can attend
I am interested in attending more arts and cultural events but find it difficult
because of my age, a disability or long term illness
I feel out of place in an art gallery, museum or theatre
28%
20%
16%
Percentage who ‘agree
strongly’ or ‘agree slightly’
with each statement.
15%
20
Attitudes to the arts
Cluster analysis
segments the
population
according to their
responses to the
attitude statements
Each segment has
been given a name
and profiled to
identify
demographic and
behavioural traits
14%
23%
‘Experienced
Seekers’
‘Time Poor’
17%
‘Free’
‘Prudent Participants’
‘Opting Out’
17%
‘Restricted’
14%
17%
21
‘Experienced Seekers’ – 14% of population
Attending and participating in arts and cultural activities helps to enrich
the quality of my life
I like to learn and experience new things in my leisure time
High attendance & participation levels esp. theatre,
museums, art galleries.
More likely to be, but not exclusively:
Listen to plays on radio & orchestral music
recordings.
No disabilities
High use of Internet esp. to purchase tickets for arts
performances.
Aged 45-64
Employed or retired
High income
High levels of education
AB socio-economic groups
22
‘Prudent Participants’ -17% of population
Value for money is important when deciding what to do in leisure time
Would attend more arts and cultural events if closer to home, easier
access
Like to learn and experience new things in leisure time
Have time to attend
Higher than average attendance & participation
levels esp. art galleries and museums.
More likely to be, but not exclusively:
Average TV and Radio viewing and listening esp.
plays, variety shows, traditional music.
Aged 55+
Fairly low use of Internet and on-line activity.
Female
Retired
A range of levels of affluence and education
levels
23
‘Time Poor’ - 21% of population
Difficult to find time to take part in or attend arts and cultural activities
The needs of family come first when planning leisure time
Would attend more arts and cultural events if closer to home, easier access
Like to learn and experience new things in leisure time
Value for money is important when deciding what to do in leisure time
Slightly higher than average attendance &
participation levels esp. cinema.
More likely to be, but not exclusively:
Slightly higher TV and Radio viewing and
listening esp. rock/pop music and films.
No disabilities
High use of Internet including social
networking sites.
Aged 25 – 44
Full or part time employed
Higher, HNC or HND qualifications
C1C2 socio-economic groups
24
‘Free’ - 17% of population
Value for money is not a high priority when deciding what to do in leisure
time
Needs of family are not a high priority when planning leisure time
Fairly high attendance & participation levels
esp. music events
More likely to be, but not exclusively:
Slightly higher TV and Radio viewing and
listening inc. opera and jazz music.
Full time employed or in full time education
High use of Internet and on-line activity
including social networking sites, purchasing
and downloading music and film.
Aged 16-24
Have a degree or higher degree
ABC1 socio-economic groups
25
‘Restricted’ - 17% of population
Difficulties attending due to age, a disability or long term illness
Feel out of place in an art gallery or museum
Have difficulty finding information about arts and cultural activities
If more events and better access would go more often
Lower than average attendance &
participation levels.
More likely to be, but not exclusively:
Lower TV and Radio viewing and listening
Disabled or long term illness
Very low use of Internet and on-line activity.
Retired
Aged 75+
Low income
No qualifications
DE socio-economic groups
26
‘Opting Out’ - 14% of population
Spending my time attending or participating in the arts and cultural activities
is of little interest
Feel out of place in an art gallery, museum or theatre
The needs of family members take priority
Would not attend more performances if closer to home, easier access
Lowest attendance & participation levels
More likely to be, but not exclusively :
Low TV, Internet and Radio viewing and
listening.
Aged 65+
Very low use of Internet and on-line activity.
No qualifications
Retired
DE socio-economic groups
27
Survey Outputs
All outputs including summary reports, full data set on SPSS and
presentations available on our website:
http://www.scottisharts.org.uk/1/latestnews/1006112.aspx
http://www.scottisharts.org.uk/1/artsinscotland/crossartformfeatures/takingpartresearchpublished.aspx
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