BY
D. O. AWOYEMI,MAUA,MNIM,MANUPA
TUESDAY, 27TH AUGUST, 2013
INTRODUCTION
Appreciation
Topic overview
TO ENABLE US SEE THAT WE ARE
ALL RESPONSIBLE FOR THE
KIND OF IMAGE WE PROJECT AS
AN INSTITUTION
T
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M
E
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Corporate Image: an identity which is shared by
all members of a group/ Institution/Organization
Re-branding: “brand” again or give a new name/
identity / image
Reputation Management: the skill or art of
controlling, strongly influencing or directing the
opinion that people have about what somebody /
something is like (identity)
21st century: a common parlance used to depict
the peculiarity of the times we are in – the
century after the second millennium A.D.
University: is coined from two words “universal”
and “entity” and means “an Institution where the
highest level of education can be received”.
to establish a University in Western Nigeria that
would be of the highest standard and would
attract students and staff from all parts of the
Federation and all over the world.
“The Vision is of a top-rated University in
Africa, that is the technological flagship of
the West African sub-region, as evidenced by
its application of modern technology to
teaching, research and community research,
and its provision of practical solutions to
social, cultural and economic problems”
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“The mission of the University, as stated in
the University of Ife Edict 1970, is “to
promote by research and other means, the
advancement of knowledge and its
practical application to social, cultural,
economic, scientific and technical
problems; to create a conducive teaching
and learning community for imparting
skills, knowledge, behavior and attitude;
advance and protect the independence of
the academic enterprise; engender a sense
of selfless public service and promote the
African culture and tradition.”
EDUCATION
(ASUU STRIKE)
TERRORISM
(BOKO
HARAM)
ECONOMY
$1=N162
REPUTATION
(HIGHLY
CORRUPT)
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“You only know when you gain admission to
O.A.U, you can’t predict when you will
graduate”
“I will rather go for my postgraduate degree
at U.I or UNILAG; its obviously faster”
“You don’t get your O.A.U certificate until
donkey years after graduation, etc”
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O.A.U had the first Faculty of Pharmacy in
West Africa
Nigeria's only Nobel prize winner (in
literature), Wole Soyinka, served as professor
of Comparative Literature and was also
appointed an emeritus professor of Dramatic
Arts at OAU Ife.
We pioneered the introduction of
entrepreneurship education at the
undergraduate level and this has now been
adopted nationally and by the NUC
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It takes 20 years to build a reputation and five
minutes to ruin it. If you think about that, you'll
do things differently. - Warren Buffett
One can survive everything, nowadays, except
death, and live down everything except a good
reputation.- Oscar Wilde
The way to gain a good reputation is to endeavor
to be what you desire to appear. -Socrates
It takes many good deeds to build a good
reputation, and only one bad one to lose it.Benjamin Franklin
ranking
World
Rank
Presence
Rank*
Impact
Rank*
1
1113
Obafemi
Awolowo
University
3289
717
10083
2156
2
2106
Auchi
Polytechnic
17775
561
13657
5080
3
2109
University of
Ibadan
8218
4083
4932
1317
4
2149
University of
Lagos
4410
2922
9204
2040
5
2640
University of
Nigeria
8218
3796
7771
2253
University
Det.
Openness Excellence
Rank*
Rank*
http://www.webometrics.info/en/Africa/nigeria
that OAU is 1st in Nigeria via Webometrics simply means its first in
internet deployment and facilities and web usability, for academic
purpose.
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Corporate Values
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Customer orientation
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Personal values
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Punctuality:
Truthfulness and honesty
Fairness
Diligence
Team-spirit
Thoroughness
Prudence
Customer-satisfaction
ESE GAN O