We Want To Win Your Patronage!
OUR MISSION:
To Be The Best Team in our
League
Vision – GAME ON
To be on the cutting edge of sports
viewing technology
 To offer an atmosphere that rivals any live
sports viewing experience
 To be the home of a food and drink menu
that attracts even the “anti-sports” fans.
 To be the greater Burlington public’s
number one choice to watch sports
Monday through Sunday.

OUR VALUES
We Work Hard So You Can Play
Hard
Superior Customer Service
Great Food and Drinks
Optimal and Superb Quality Viewing
experiences
Sports Matter
Location
Layout
Design



To keep up the sporty
atmosphere in the Bar color
theme use in the bar will of
bright colors like Red, Blue
etc.
There will also be flags of
different sporting team.
With the wooden tables and
chairs to give or bar a
authentic sports bar look
Menu
Selection of beer for every taste
(International, local Canadian)
Delicious chicken wings
Various salads
(Caesar, Taco salad, Greek salad)
APPETIZERS
POUTINE 7.99
Fresh Cut Fries, Cheese Curds and Homemade Gravy
CHICKEN AND CHEESE GARLIC FRIES 6.49
Fresh cut fries tossed in garlic and melted cheese. Topped with
pulled chicken
ENTRÉES AND SANDWICHES
All sandwiches and entrees come with choice of salad (Greek,
Garden or Caesar) or fries
BAKED CHICKEN AND CHEESE PASTA 12.99
Three different types of cheeses baked in a tomato sauce, pulled
chicken and penne noodles
CHEESEBURGER SPRING ROLLS 8.99
Served with ketchup and mustard
THE HUDDLE 3 POINTER BURGER 11.99
High quality beef with your choice of 3 of the following: Cheddar
cheese, bacon, pemeal bacon, mushrooms, blue cheese, brie
cheese, and crispy onions
THE HUDDLE CHICKEN WINGS 1LB 10.99 2LB 19.99
Large, crispy and served how you like em’
Mild, Medium, Hot, Honey Garlic, Lemon Pepper, Blue Cheese
BUFFALO CHICKEN WRAP 11.99
Crispy chicken tossed in a mixture of ranch and hot sauce
wrapped with blue cheese, lettuce and tomato
DEEP FRIED CALAMARI 10.99
Crispy Fried Calamari with lemon
MAKE YOUR OWN PIZZA 13.99
Homemade pizza doe, personally sized with the additions of all
your favorite toppings. $1.25 per topping: Bacon, steak, chicken,
pepperoni, sausage, green pepper, mushroom, onions, tomato
PARTY PLATTER 19.99
Can’t decide on an appetizer? How about a sampling platter for
the table?
Salads
THAI CHICKEN 13.99
Spinach ,Water chestnuts, Beans sprouts, Cashew mango slaws,
and Spicy Asian dressing
CHOPPED BBQ CHICKEN 13.99
13 different types of vegetables with a creamy bbq salad
dressing
12 OZ NEW YORK STRIPLOIN 24.99
Served with garlic mashed potatoes and barbeque roasted
vegetables
CHICKEN SUPREME 17.99
Stuffed chicken breast with brie cheese and broccoli
FISH AND CHIPS 12.99
Beer battered haddock, served with fries and tartar sauce
BABY BACK RACK OF RIBS 15.99
Full rack of bbq baby back ribs. WARNING: Very messy
B EV ERA GES
SOFT DRINKS 3.00
Coke, Diet Coke, Root beer, Sprite,
Mountain Dew, Dr. pepper, Orange
Juice, Apple Juice, Cranberry Juice
LIQUOR 5.50
House Liquors: Vodka, gin, rum, whisky,
scotch served straight, on the rocks or
with a soft drink
BEER 6.00
Domestic: Blue, Blue light, Canadian,
Coors Light served in 12oz Draft
$5.00 for bottled, $18.00 for pitcher
$7.00 for premium brands: Mill St.
Organic, Steam Whistle, Heineken,
HOUSE WINE 6.75 (60Z)
Jackson – Triggs – Chardonnay
Gabiano – Pinot Grigio
Jackson – Triggs – Cabernet Sauvignon
Staffing Pyramid
GENERAL
MANAGER
FOOD &
BEVERAGE
MANAGER
CONTROLLER
FOOD &
BEVERAGE
SUPERVISOR
BARTENDER
SERVER
EXECUTIVE
CHEF
SOUS CHEF
LINE COOK
Recruitment and Selection
Procedures:
Internal Recruitment:
Promote the employees who stand out in their daily
work performance.
Servers have opportunity to promote to supervisors
or managers
External Recruitment:
Internship and school job fair &agency
Bring “new blood” and serve as advertisement for
Huddle
Phsiycal & Psychological
Recruit staff who are capble of
physical request of basic work
intensity
Full-time servers must be able to
stand for 8 hours, consistenly
 Chef must be able to work
reaching same quality when
workload heavy
 supervisors must be able to
handle any accident calmly and
resolve them in time
Job Performance Evaluation
Supervisor evaluation,
peer evaluation, selfappraisal, guestappraisal,
 person-to-person
appiontment made by
supervisor help make
future improvement.
 Pay attention to
employee's feedback.

Scheduling

Draft a reasonable staff time schedule and make sure the
amount and standards of different work fairly

Implement time schedule strictly thus set up trust relationships
between employer and employee

Adjust time schedule accroding to weather and season
alternation

Accept suggestions from different departments and give
feedback positively
Sales and Marketing: Competitors








40 plazma TVs+6 103” projector screens
live entertainment Fri and Sat
Strong promo campaign
Possibility of franchising
Great variety of food on menu (specials, kids
menu)
Large chain – 36 locations
Live bands
Large variety of sports (NHL,NFL, horse racing,
track betting)
Sales and Marketing: SWOT

Strengths








Weaknesses
120 seats – large capacity
3D projection screen plus 8 HD flat screen TVs
Live music every Tuesday night
Strong promotional campaign which focuses on giving back to the
community
Large Parking lot – Free Parking
Close to Toronto (Commuter Traffic)
Fine dining quality food in a casual atmosphere
New to the market
 Is not part of a chain

Increase of young and mature population in Burlington
 Lower individual tax
 Partnerships with different sports associations


Opportunities

Threats
Strong competitors
 Possible decline in customers income
 Competitors may lower the prices and start the price war

Sales and Marketing:
Promotions/Advertising
•
Sponsor local youth and adult sports team and sports events
• Newspaper advertisements (Burlington Post and View Magazine)
• Radio advertisements (radio station: CHKX FM 94.7)
• Different types of specials (Wing Night, No Tax specials on
nights without televised matches, Pay Per View events, 50/50
draws)
• Advertise Sporting events/live bands in public places (fitness
clubs, sport arenas, office buildings)
Purchasing and Storage
Suppliers - higher quality and lower prices of
products
 Main supplier – Sysco Canada

Meat supplier - Lake Land Meats – the best stakes
in Burlington
 Alcohol – doing business with


Dry, refrigerated, frozen storage and
alcohol storage
Operations
Goal: To Transform Resources into Profits
 The Huddles 4 objectives:





Increasing efficiency while lowering costs
Create a strong correlation between customer service,
quality food and revenue
Generate a buzz and try to fill the Huddle to capacity
each and every night
Creating a positive culture with employees who are
encouraged to always be learning
EQUIPMENT
We are going to use:
•
•
•
•
•
•
•
•
•
Square Glass Plates
Porcelain ware utensils for the kitchen
Glass wine, beer at water cups
Disposable plastic glasses
Stainless steel cutlery for service
Wooden round and square tables and chairs
Wooden bar stools
High quality durable gas range, refrigerators
High quality durable dish and glass washer
Equipment
Beer Keg System
Profit & Loss
High demand: September to March
Low demand: April to Augest
Demand is influenced by
NHL, NBA, NFL and MLB
Three Years Profit & Loss
The Huddle
Year 1
Revenue
Sales (Food)
Sales (Alcohol)
Net Sales
Cost of Goods Sold
Gross Profit
Operating Expenses
Salaries & Wages
Cable Expenses
Supplies Expense
Rent Expense
Insurance Expenses
Maintenance Expenses
Advertising Expenses
Total Operating Expenses
Income From Operations
Interest Income (Expense)
Income Before Income Taxes
Income Tax Expense
Net Income
January February
$ 36,500
16,000.00
$ 52,500
$ 9,733
$ 42,767
March
$ 34,675 $ 36,500
$ 15,200 16,000.00
$ 49,875 $ 52,500
$ 9,246 $ 9,733
$ 40,629 $ 42,767
April
May
$ 29,200 $ 27,740
$ 12,800 $ 12,160
$ 42,000 $ 39,900
$ 7,786 $ 6,229
$ 34,214 $ 33,671
June
July
$ 29,200 $ 24,820
$ 12,800 $ 10,880
$ 42,000 $ 35,700
$ 4,983 $ 3,987
$ 37,017 $ 31,713
Income Statement
For the Year Ending 31/12/2012
August September October NovemberDecember YTD1
YTD2
$ 22,192
$ 9,728
$ 31,920
$ 3,189
$ 28,731
$ 36,500
$ 16,000
$ 52,500
$ 9,733
$ 42,767
$ 34,675
$ 15,200
$ 49,875
$ 9,733
$ 40,142
$ 36,500
$ 16,000
$ 52,500
$ 9,733
$ 42,767
$ 36,500 $ 385,002 $ 444,935 $
$ 16,000 168,768 187,590
$ 52,500 $ 553,770 $ 632,525 $
$ 9,733
93,819 122,563
$ 42,767 $ 459,951 $ 509,603 $
YTD3
477,420
203,520
680,940
127,892
553,048
$ 34,316 $ 33,221 $
117
117
10,000
5,000
4,000
4,000
600
600
2,000
2,000
4,000
1,000
$ 55,033 $ 45,938 $
$ (12,266) $ (5,309) $
34,316 $ 29,936 $ 29,936 $ 29,936 $ 29,936 $ 29,936 $ 34,316 $ 33,221 $ 34,316 $ 34,316
117
117
117
117
117
117
117
117
117
117
1,000
4,000
4,000 4,000
4,000 4,000 4,000 4,000 4,000 4,000 4,000
600
600
600
600
600
600
600
600
600
600
2,000
2,000 2,000
2,000 2,000 2,000 2,000 2,000 2,000 2,000
500
500
500
500
500
500
500
500
500
500
42,533 $ 37,153 $ 37,153 $ 37,153 $ 37,153 $ 37,153 $ 41,533 $ 40,438 $ 41,533 $ 41,533 $ 494,306 $ 492,560 $ 496,414
234 $ (2,939) $ (3,482) $ (136) $ (5,440) $ (8,422) $ 1,234 $ (296) $ 1,234 $ 1,234 $ (34,355) $ 17,403 $ 56,634
$ (12,266) $ (5,309) $
234 $ (2,939) $ (3,482) $ (136) $ (5,440) $ (8,422) $ 1,234 $ (296) $ 1,234 $ 1,234 $ (34,355) $ 17,403 $ 56,634
$ (12,266) $ (5,309) $
234 $ (2,939) $ (3,482) $ (136) $ (5,440) $ (8,422) $ 1,234 $ (296) $ 1,234 $ 1,234 $ (34,355) $ 17,403 $ 56,634
Profit & Loss
Year One: Start up costs
Lose money
Year Two: Develop a loyal customer base, continue to attract new customers
Sharp increase in both net sales and expenses
Year Three: Maturity stage of our business model
8% increase in
net income
each year
Profit & Loss
Operating Expenses
Salaries & Wages
Cable Expenses
Supplies Expense
Rent Expense
Insurance Expenses
Maintenance Expenses
Advertising Expenses
Total Operating Expenses
Income From Operations
Interest Income (Expense)
Income Before Income Taxes
Income Tax Expense
Net Income
January
February
March
April
May
June
July
August
$
35,689 $
34,550 $
35,689 $ 31,133 $ 31,133 $ 31,133 $ 31,133 $ 31,133
117
117
117
117
117
117
117
117
2,000
1,000
1,000
500
4,000
4,000
4,000
4,000
4,000
4,000
4,000
4,000
600
600
600
600
600
600
600
600
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
800
800
800
500
500
500
500
500
$
45,206 $
43,067 $
44,206 $ 38,350 $ 38,350 $ 38,350 $ 38,850 $ 38,350
$
6,115 $
5,688 $
7,115 $ 5,778 $ 1,938 $ 786 $ (252) $
(981)
September
$
35,689
117
4,000
600
2,000
800
$
43,206
$
8,115
October
$ 34,550
117
4,000
600
2,000
800
$ 42,067
$ 6,104
November
$ 35,689
117
4,000
600
2,000
800
$ 43,206
$ 8,115
December
$ 35,689
117
4,000
600
2,000
800
$ 43,206
$ 8,115
$
6,115 $
5,688 $
7,115 $
5,778 $ 1,938 $
786 $
(252) $
(981) $
8,115 $
6,104 $
8,115 $ 8,115
$
6,115 $
5,688 $
7,115 $
5,778 $ 1,938 $
786 $
(252) $
(981) $
8,115 $
6,104 $
8,115 $ 8,115
 Total expenses of salary changed monthly based on
seasonality of our business
 2% increase in salary & wages each year
Other expenses, like rent and maintaince are fixed
Thank You
The Huddle Sports Bar sincerely thanks you
for your time today. We hope to see you in
our end zone on the next play.