tobaccofree
Aberdeen’s Charter for a Tobacco-Free Generation
Context
Tobacco is the biggest preventable cause of premature
death in Scotland.
Half of all regular, long-term smokers will die from a
smoking related disease (over 13,000 lives each year!)
Two-thirds of adult smokers started smoking as children.
Most smokers want to quit (70%).
Parents want to encourage their children to lead smoke
free lives.
A smoke-free generation by 2034
“Our focus is on doing all we can to encourage children and
young people to choose not to smoke. By so doing, we hope to
create a tobacco-free generation of Scots by 2034.
It will require action from the Scottish Government, Local
Authorities, NHS Scotland and the third sector…Most
importantly, it will also require individuals, families and
communities in Scotland to share, and contribute to, our
vision of a tobacco-free generation.”
Michael Mathieson, Minister for Public Health
CREATING A TOBACCO-FREE GENERATION: A
Tobacco Control Strategy for Scotland
A plan to follow the 2013 generation through
to adulthood
A smoke-free generation by 2034
Adult (age 16+) smoking prevalence in Scotland: 1974 to 2042
from the General Household Survey, the Scottish Household Survey and Scottish
Government projections
60
General Household Survey, Scottish Sample
(1974 - 1998)
Scottish Household Survey (1999-2014)
% of adults (16+) who smoke
50
Scottish Government Projections (20152042)
40
30
20
2034
Target
10
0
Year of survey
Why a Charter
The 2034 target is great, but:
Not many people actually know about it!
Even those that do, most don’t really know what to do about it!
The Charter aims to:
raise awareness and understanding of the goal of creating a
tobacco-free generation in Scotland by 2034;
engage organisations whose work directly or indirectly
impacts on young people and families;
inspire those organisations to take action to reduce the
harm caused by tobacco.
6 key principles that we
hope that organisations,
businesses, schools and
local communities will
support.
How it works
1) Organisation expresses interest in signing the Charter
2) Informal discussion with ASH Scotland about current
policies/activities and agree any new and/or existing actions
3) Organisation congratulated on signing the Charter,
added to website and roll of honour
4) Review of actions and measurement of change/impact
(6months & 1 year)
Ongoing support available from ASH
Scotland (if required) to develop policies
& practise on tobacco.