Eliška Dlouhá
V8A
General information
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Reach a very large audience
Provide information about various events
Influence general public’s opinion
Newspapers
Magazines
Radio
TV
Internet
Newspapers
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One of the oldest forms of mass media
News, articles, advertisements etc.
Published every day or every week
Recycled paper
Ways of acquisition:
– Newsagent’s and other shops
– Subscribe to it
• 2 forms: broadsheets and tabloids
Broadsheets
– more serious
– political events, catastrophes, crimes, business,
culture, sport, weather
– photographs, horoscopes, TV programme,
crosswords, weekly supplements
– Larger, have folded pages
Tabloids
– lives of famous people, scandals, hoaxes, crime
stories, sport
– smaller size
Broadsheets – seriózní tisk
Tabloids – bulvární tisk
COUNTRY
BROADSHEETS
TABLOIDS
The Times
The Independent
The Guardian
The Daily Mirror
The Daily Express
The Sun
USA
USA Today
The New York Times
The Washington Post
The Daily News
many local newspapers
CZ
MF DNES
Právo
Lidové noviny
UK
Blesk
Aha
Internet
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Invented in 1969, public since 1990s
Replacing the original forms of mass media
Spreads illegal contents
Anyone can present anything
Censored in totalitarian regimes (China)
FORM OF
MEDIA
ADVANTAGES
DISADVANTAGES
available
understandable
misrepresented
subjectively reported
huge amount of information
everything can be found here
no verification
viruses
hackers
anonymity
RADIO
you have your hands free
have to concentrate to
understand the sense
NEWSPAPERS
fresh news
daily to your mailbox
you can read it when you have
time
big size
TV
INTERNET
American media
Newspapers
– Broadsheets: USA Today, The New York Times, The Washington
Post Then
– Tabloids: The Daily News
Magazines
– Time, World Report, National Geographic, Cosmopolitan
TV
– CBS-TV, NBC-TV, ABS-TV
– CNN (Cable News Network) and Fox TV
– private local TV-stations
Radio
– CBS (Columbia Broadcasting System), NBC (National Broadcasting
System), ABC
British media
Newspapers
– Broadsheets: The Times, The Independent, The Guardian
– Tabloids: The Daily Mirror, The Daily Express, The Sun
Magazines
– The same as in the USA
– have a european and UK edition
TV
– At first only BBC1 and BBC2
– now Channel 5 and IBAC (Independent Broadcasting Authority),
produces ITV (Independent TV) and Channel 4
Radio
– BBC (British Broadcasting Corporation)
Sources
• http://en.wikipedia.org/wiki/Mass_media
• http://cs.wikipedia.org/wiki/M%C3%A9dia
• http://en.wikipedia.org/wiki/Newspaper