ITGS Case
Study
Theatre Booking System
Ayushi Pradhan
Introduction



A theatre booking system is used to perform
all the tasks, that one would do at the theatre
itself, online. This means that it is an online
booking system.
They can check performance schedules
online and can place instant secure
bookings.
It deals with the challenges of multiple
venues, unlimited seating areas, performance
schedules, and customer management.
 Equipped
with flexible ways to handle both booking
fees, handling charges, and to collect information
from customers on how they heard about the
venue and individual performances.
Features




Direct online booking for all tickets from the
theatre web site
Flexibility to handle multiple venues with
unlimited seating configurations and ticket
prices
Instant booking confirmations to the theatre
and to customers.
Permanent access to both customers and
bookings with easy export of customer data
for reporting and analysis.
 Built
in online marketing features allowing fast
communications with past, present and future
customers.
 Control the entire solution using only a web browser
from any location
 Low start-up costs and a pay-for-performance
model
IT Concepts with respect to
Theatre Booking System
 Flat
File Database
 Mail Merge
 Spreadsheet
Flat File Database


Flat files are data files that contain records with no
structured relationships. Additional knowledge is
required to interpret these files such as the file format
properties. Modern database management systems
used a more structured approach to file
management (such as one defined by the
Structured Query Language) and therefore have
more complex storage arrangements.
Examples:Many database management systems
offer the option to export data to comma delimited
file. This type of file contains no inherent information
about the data and interpretation requires
additional knowledge. For this reason, this type of file
can be referred to as a flat file.
A
flat file database describes any of
various means to encode a database
model (most commonly a table) as a
single file (such as .txt or .ini)
Mail Merge
 The
automatic addition of names and
addresses from a database to letters and
envelopes in order to facilitate sending
mail, especially advertising, to many
addresses.
Spreadsheet
A
computer program used for
accounting, in which figures arranged in
the rows and columns of a grid can be
manipulated and used in calculations.
Problems in Current System
 Coeur
Theatral
 Malzerei Theatergruppe
Coeur Theatral
 Double
Bookings
 Payments Problem
 Tickets Manually Processed
 Lack of Integration between the systems
used
 Lack of analysis details for sales and
income
Malzerei Theatregruppe
 Does
not have in-house IT department
 Website needs upgrading and updating
 Reports need to improve
 Communication problems with clients
 Hardware and software need upgrading
Challenges Faced
 Project
Management Issues
 Data Management Issues
 Website Development & Management
Issues
Project Management Issues
 Development
Strategies  Suppliers
 The theatre companies will need to
investigate various suppliers of ticketing
systems which could provide an existing
system that can be customized, as well as
companies that will build a completely
new system.
Data Management Issues
Distributed database system or centralized database
 Both choices need to meet the rigorous requirements of modern database
systems, such as conforming to ACID (atomicity, consistency, isolation,
durability) rules, and they need to manage concurrency of access and
processing through record locking, to prevent multiple bookings and other
problems.
Data migration
 Both theatre companies have substantial amounts of data saved in various
formats in their existing systems that should be copied across to the new
system, such as customer and member details and records of previous
performances for comparisons. This is potentially a major challenge for the
PTC.
Analysis of Sales and other data
 The new database system needs to have the capability to produce detailed
reports, in text and graphical format, with statistical analysis. This may require
the purchase of a business intelligence add-on package for the database
system.
Website development &
Management Issues
Language provision
 The PTC is concerned about the additional costs and
expertise required to develop and maintain the web site in
five languages. They are aware that certain technical
features, such as videos and animations, may be difficult to
produce and maintain in multiple languages and that
there could potentially be significant variations in quality
between the different language versions.
Website interface
 The new web site must function in a range of browsers
without the need to install client-side software; it must also
accept and transmit the data inputted by the users and
function correctly, whatever security settings the user has
selected.
Bibliography
 http://www.netmedia.co.uk/pages/on-
line-booking-systems.htm
 http://www.ibooking.com/casestudies/tro
n.aspx
 http://ib2012itgs.wikispaces.com/file/view/CaseStudy
GlossaryofTerms.docx.pdf
 http://databases.about.com/cs/administr
ation/g/flatfile.htm