University of North Carolina Wilmington
LED 311 – Communication and Leadership – FALL 2014
Section 001: Tuesday Only 3:30 p.m. – 5:45 p.m., Friday Annex (FA) 136
Dr. Joanne E. Nottingham
Email: nottinghamj@uncw.edu
Office: Friday Annex (FA) 124
Phone: 910-962-3439 Office
Office Hours: TR 12:30 – 1:30 pm
Phone: 910-371-5454 Home
Online Office Hours: MWF 8:30 – 11:30 am
Other Meeting Hours: By Appointment
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LEARN, LEAD, CREATE, INSPIRE underscores the conceptual framework of the Watson College of Education
(WCE). The WCE mission is based on the values of reflection, inquiry, innovation, ethics, advocacy,
diversity, nurturing, and global perspectives. These values are those that form much of the basis of
effective leadership for all learners, no matter the age.
Course Description
This course is designed to expand student understanding of leadership theory and practice, conflict
management, and decision-making. Students must integrate personal ethics and a personal definition of
leadership in assignments and projects as they focus on demonstrating an understanding of cohesiveness,
trust, motivation, vision, and goals.
Specific Course Objectives
1. Identify the essential components of leadership and leadership communication styles.
2. Generate descriptions of successful leader qualities based on their communication styles.
3. Demonstrate your appropriate and effective use of listening, oral, and written skills as well as your use
of critical thinking skills and self-analysis in specific situations.
4. Generate critiques of the impact of leadership communication style on effective and ineffective
leader/follower situations.
5. Demonstrate the ability to use your understanding of leadership in various situations.
Course Books
1. Start With Why – Simon Sinek, Penguin (2011) – Required
 Previous course texts and The Art of Framing by Fairhurst & Sarr – Recommended
Academic Integrity and Student Support Information
See the Code of Student Life in the online Undergraduate Catalogue for the UNCW Academic Honor Code
and for information about Students with Disabilities Support, Diversity Initiatives, and Violence Prevention
along with other topics. You are expected to adhere to the Academic Honor Code.
GRADE EVALUATION
SCML Test
My Leadership Defined TMO
Start With Why TMO
Framing Concept Paper (on How Starbucks Saved My Life)
Communication of Your Leadership Style Paper
Total Possible Points
50 points
50 points
100 points
100 points
100 points
400 points
GRADE DISTRIBUTION Final grade earned is awarded using the University letter system on this scale:
A
360-400
C+
300-319
D
240-269
B+
340-359
C
280-299
F
239 and below
B
320-339
D+
270-279
LED 311, Fall 2014 – Dr. Joanne E. Nottingham
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CLASS ATTENDANCE & PROTOCOLS
• Inappropriate use of cell phones, laptops, and other electronic devices will result in the loss of points.
• Drink and food items, and their containers, must be removed or placed in a trash or recycle bin when
you leave or they will not be permitted.
 None of the items below excuse you from fulfilling all course requirements.
• On-time class attendance is essential and expected. Early departures from class are discouraged.
• Assignments are due as indicated whether due in person or online. Zero (0) points will be earned if
submitted more than one (1) day after the due date.
 UNCW Email is the required method for online class communication and submission of online
assignments.
• Email SUBJECT lines must indicate the appropriate email content or it may not be opened or read, or it
may be automatically deleted as spam. Sign your name in the email.
 Tests: NO makeup tests will be given.
• Two class absences (after August 27, 2014) will result in the lowering of your grade by one level.
• Grade deduction is by one letter grade: A to B+, B+ to B, B to C+, C+ to C, C to D+, D+ to D, D to F.
 Please make an appointment with me within the first three (3) weeks of class if you have scholarship
responsibilities that may require you to miss classes due to events or performances.
• Blackboard assignments may be required so be sure you are familiar with the UNCW version.
• Course materials will be available in class, online through the text publisher’s webpages or Blackboard,
and/or posted on my UNCW Web Page: http://people.uncw.edu/nottinghamj/
 Syllabus Revisions: Modifications to this syllabus are not anticipated but may occur. Students will be
notified in class or by email.
EXPECTATION OF PARTICIPATION
A quality learning experience in this course relies on an atmosphere of mutual respect among all of us (class
members, visitors, and me). Your active participation in class discussions is expected and the ideas of
others are to be welcomed. Questioning and conflict may occur in discussions as we each may have
strongly differing opinions however if you disrespect or disrupt the class, you will be asked to leave. You
will work in small teams to discuss readings, videos, and/or films, and you will engage in activities that allow
you to apply leadership theory and concepts. The instructional goal of all assignments and tests is to assess
your ability to provide credible evidence of what you have learned about leadership theory and practice,
and to assist you in meeting the course objectives. Your contribution to a respectful and collaborative
classroom environment is expected. Points will be assigned for your thoughtful and reflective responses to
online and in-class assignments as well as for your active and engaged participation in classroom activities
and any out-of-classroom meetings.
EXPECTATION OF COLLEGE LEVEL WRITING (CLW) SKILLS on WRITTEN ASSIGNMENTS
Your College Level Writing (CLW) ability will be evaluated and an appropriate number of points will be
deducted for lack of clarity of thought and/or lack of appropriate college level writing skills. In other words,
you will lose points for poor grammar, spelling, sentence construction, etc. You are expected to contact
the University Learning Center (ULC) or a tutor for writing assistance. The ULC online site is
http://www.uncw.edu/ulc/
LED 311, Fall 2014 – Dr. Joanne E. Nottingham
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WRITING FORMAT CRITERIA
College-level writing (CLW) items in each written assignment will be evaluated.
Points will be deducted, as necessary, using the CLW Grammar & Writing Scale and the Citations &
Reference Page items indicated below. In addition, minus two (2) points per item will be deducted for
your failure to follow each Format item indicated with the assignment explanation.
Number of Items
1) < 4 items
2) 5-9 items
3) 10-14 items
CLW Scale for written work
Number of Items
4) 15-19 items
5) > 20 items
Deduction
Deduction
0 points
7 points
3 points
10 points
5 points
Citations & Reference Page Information
 Missing citation or reference page
– 2 points, each occurrence
 Incorrectly used citation
– 1 point, each occurrence
 Incorrect reference format on reference page
– 1 point, each occurrence
PERFORMANCE OBJECTIVES FOR ASSIGNMENTS
SCML Test (50 points)
One short-answer test on the Social Change Model of Leadership (SCML) and Ethics, Culture, Values
(ECV) concepts will be given at the very beginning of the semester.
My Leadership Defined TMO (50 points)
You will have 3-minutes maximum time to give this speech. Introduce yourself to the class in a way that
your classmates are unlikely to know about. Include a clear and straightforward delivery of your personal
definition of leadership and how it relates to who you are. Use some leadership terms.
Grading Criteria:
1. Level at which you effectively convey your authenticity, believability, and credibility (10 pts.)
2. Appropriate inclusion and use of leadership (SCML, ECV, skills, and style) terms (15 pts.)
3. Appropriate use of transitions, direct and inclusive eye contact, and voice and body (10 pts.)
4. Overall effectiveness of the organization (introduction, body, closing) of your speech (15 pts.)
Start With Why TMO (100 points)
 You will have 15-minutes maximum to give this presentation or informative speech.
 Read Start With Why and reflectively analyze it using your life experiences and leadership situations.
 Consider the premises that Sinek offers and whether or not you agree with him or not, and why.
 You will randomly select the chapter of your presentation on the date indicated in this syllabus.
Grading Criteria:
1. Chapter Outline (Word document with Name & Chapter Name) submitted on the due date (5 pts.)
2. Clear and engaging introduction of the chapter’s relevance to leadership; Answer the question: Why
do you think the chapter title was chosen? (5 pts.)
3. Direct and thorough analysis of Sinek’s points using specific leadership concepts; Which examples
presented in the chapter do you feel best make the point of the chapter? (25 pts.)
4. Relevance of framing and framing concepts that exist in the chapter (25 pts.)
5. Concluding comments of your feelings about the leadership insights you gained and lessons learned
after reading the book (10 pts.)
6. Appropriate use of transitions, direct and inclusive eye contact, and voice and body (15 pts.)
7. Overall effectiveness of the organization (introduction, body, closing) of your speech (15 pts.)
LED 311, Fall 2014 – Dr. Joanne E. Nottingham
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PERFORMANCE OBJECTIVES FOR ASSIGNMENTS, continued
Framing Concept Paper (100 points)
Re-read (or read) How Starbucks Saved My Life and apply the specific Art of Framing concepts you feel
apply to the author and his family and co-workers as represented in the book. You will also need to use a
few additional leadership concepts from the SCML, ECV, Northouse, etc. Be sure to thoroughly explain
why each concept applies to your selected person or people and situations.
Format:
1. HEADER at the top of each page, positioned in the TOP RIGHT CORNER:
 LED 311 – Fall 2014 – Framing Concept Paper + Your First & Last Name
2. FOOTER: Page numbers at the BOTTOM RIGHT of each page
3. Double-space on white paper
4. Use and 11-point or 12-point, easy to read font
5. Use 1-inch left and right margins
Grading Criteria:
Write in the three sections and underline each Heading OR write a straightforward essay, connecting and
overlapping the required information.
1. Introduction = Clear and engaging introduction of Gill and Crystal as leaders and followers. Each is a
leader in some way and each is also a follower in some way. Use a few specific leadership concepts
to describe each how this is the case. (25 pts.)
2. Critical Analysis = Explanation of how specific framing concepts apply to Gill, Crystal, and others in
different situations to indicate how framing is relevant in different situations (50 pts.)
3. Closing = Effective closing that descriptively indicates whether or not Gill was able to effectively
convey the intensity of his dramatic life changes to the reader (25 pts.)
Future Leadership Style Paper (100 points)
Your FLS paper will be approximately ten 10) pages. If it’s shorter, make sure that you have expanded
your selected leadership (Northouse, SCML, ECV, and Framing) concepts in each of the situation
descriptions. Doing so reveals to me how you have incorporated and explained your selected leadership
concepts in your specific context(s). If it’s a little longer, that’s fine as long as you are not redundant.
Format:
1. HEADER at the top of each page, positioned in the TOP RIGHT CORNER:
 LED 311 – Fall 2014 – Future Leadership Style Paper + Your First & Last Name
2. FOOTER: Page numbers at the BOTTOM RIGHT of each page
3. Double-space on white paper
4. Use and 11-point or 12-point, easy to read font
5. Use 1-inch left and right margins
Grading Criteria:
Write a straightforward essay, connecting and overlapping the required information within the usual
introduction, body, and closing parts of an essay.
1. Situation = Describe a future work or other leadership situation that is post-graduation and 4-10
years from now. Set the stage so that anyone reading the paper can recognize the environment and
the people involved with you. Place yourself in that environment as a leader and identify your role or
position. (25 pts.)
2. Authenticity = Describe your leadership role and your authentic identity in the situation. Paint a
picture that anyone can “see” or understand (even those who know nothing about formal
leadership). In other words, create a mental model for the reader. Describe a specific context
within that environment that permits you to make yourself believable. Describe how your role is an
integral part of that specific context and makes you credible. (75 pts.)
LED 311, Fall 2014 – Dr. Joanne E. Nottingham
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LED 311 Course Outline & Assignment Dates
Tues.
AUG 26
Course Introduction, Goals, & Syllabus Review + Social Change Model of
Leadership (SCML)
Tues.
SEP 02
Conflict Resolution and Consensus, Art of Framing Chapter 1 (Introduction) +
Random selections of Start With Why (SWW) chapters for presentations + SCML
TEST at 4:45 p.m.
Tues.
SEP 09
11 Leadership TMOs + AOF Chapters 2 & 3
Tues.
SEP 16
11 Leadership TMOs + AOF Chapters 4, 5, & 6
Tues.
SEP 23
AOF Chapters 7 & 8
Tues.
SEP 30
AOF Chapters 1-8
Tues.
OCT 07
Framing Concept Paper – Hard Copy Due in Class
Tues.
OCT 14
* FALL BREAK *
Tues.
OCT 21
Start With Why (SWW) Chapter Outline (Hard Copy) Due & Discussion of SWW
Tues.
OCT 28
7 Start With Why (SWW) TMOs
Tues.
NOV 04
7 Start With Why (SWW) TMOs
Tues.
NOV 11
8 Start With Why (SWW) TMOs
Tues.
NOV 18
CYL Paper – Hard Copy Due in Class + Start With Why Discussion
Tues.
NOV 25
REFLECTION DAY – NO FORMAL CLASS
Tues.
DEC 02
Last Day of Class: Course Discussion & Wrap Up
*Failure to attend this entire class results in an automatic, one-letter grade reflection*
FYI – LED 411 Leadership Challenge Project information:
Step Up for Soldiers website
http://www.stepupforsoldiers.org
UNCW LED Student Facebook page
https://www.facebook.com/UNCWStepUp
LED 311, Fall 2014 – Dr. Joanne E. Nottingham
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