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Vocab Unit 6 Quiz – Wed 2/13
Completed project due FRIDAY, 2/15!!!!
All advertisements will be presented in class
on 2/15. During your presentation you will
explain your appeal(s) and technique(s).
You will also explain how your appeal are
used to attract your target audience.
Each advertisement must include at least
one technique(check your notes) - and at
least appeal (ethos, pathos, logos).
TV Commercial - you must complete
and submit a Storyboard. You must also
have your commercial approved by Mr.
Pugliese BEFORE Friday, 2/15
Radio Commercial - you must complete and
submit a complete script for your radio
commercial. The radio ad must include a
JINGLE.
Print Ad - you must complete and submit a
written explanation of your ad. Explain in
detail the appeal, technique, logo, and
slogan. Also explain who the target audience
is and how the ad specifically targets this
audience. Minimum 200 words.
Techniques
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The Unfinished Technique
The Weasel Word Technique
The “We’re Different and Unique” Technique,
The “Water is Wet” Technique
The Vague Technique
The Endorsement/Testimonial Technique
The Scientific/Statistical Technique
The Compliment the Customer Technique
The Rhetorical Question Technique
Famous-person testimonial
Plain-folk pitch-associates product with simplicity. “We
bring good things to life” General Electric
Snob-appeal approach-attempts to persuade consumers
that using a product will maintain or elevate their social
status,
Bandwagon effect-points out in exaggerated claims that
everyone is using a particular product “America’s
favorite “ “best”
Hidden-fear appeal-plays on consumers’ sense of
insecurity
Irritation advertising-creating product name recognition
by being annoying or obnoxious.
Association principle-an ad associate a product with
some cultural value or image that has a positive
connection but may have little connection to the actual
product symbols of American patriotism in the wake of
September 11th.
How to make a story board…
• http://www.youtube.com/watch?v=LgDwNxGI
uCQ
• http://www.superbowlcommercials.org/23531.html
For each of the following:
• Identify the product
• Technique
• Appeal
Advertising Assignment
• Assignment: With the members of your group
( no more than 3) you must choose to create a
print ad, radio ad, or a television commercial
for a consumer product incorporating at least
one of the advertising approaches discussed
in class.
PRINT AD
• Must include ORIGINAL slogan
and ORIGINAL visual image or
symbol.
RADIO AD
• Must include an ORIGINAL slogan
and ORIGINAL script.
Television Commercial
• Must include a storyboard.
• 30 second commercial
• Must be approved before being
shown in the class.
CLASS TIME
• The project will be presented in class
• You will have a week in class to work
on your project so make sure you
have all the materials you need with
you.