August 27, 2015
Through
September 15, 2015
Is there a national Serta
advertising campaign
supporting this event?
No.
This event is exclusively for
FMG member retailers that
carry Serta Motion
Adjustable beds.
Which gift cards can the
customer choose?
Gifts cards are available for the
following companies*
• ExxonMobile
• Home Depot
• Macys
• Target
• Wal-Mart
*The available gift cards have changed from last year’s event
Which Serta products are
included in the event?
Consumers qualify for a gift card by purchase of the
following items during the promotional period:
One of the following Serta Motion Adjustable Bases:
Motion Comfort * Motion Signature
Motion Perfect * Motion Essentials
AND
One of the following Serta Mattresses:
iComfort * iSeries * Bellagio * Bellagio at Home
Trump * Perfect Sleeper1 * Serta Memory Foam
The amount of the gift card is determined by the motion base
purchased. Purchase including the Motion Custom will now qualify
for a $300 Gift Card. Purchase of Motion Signature and Motion
Perfect adjustable foundations qualify for a $200 Gift Card.
Purchase of the Motion Essentials and Motion Select adjustable
foundation qualifies for a $100 Gift Card.
Serta Adjustable foundations are available in Twin XL, Full (by
special order), Queen, King and Cal King. King and Cal King
mattresses require two twin KL foundations.
NOTE: A queen set—mattress and foundation will receive
one gift card. A king set—mattress and two Twin XL
foundations qualifies for one gift card.
1Promotional
Perfect Sleeper models not included.
Serta Motion Select Adjustable Foundation (picture
not included above) qualifies for $100 Gift Card
Some reasons why your customers should consider a Serta Adjustable Bed:
What has to happen for the
customer to get the gift card?
Here are the steps(continued):
1.
Customer makes purchase. Store provides
Customer a flyer explaining how to go about
getting their gift card. (see flyer, right). Stores
have been sent flyers to be given customers at
time of sale. If, for any reason, flyers are not
available, it is possible to go to the Current
News page at
www.fmgbuyinggroup.com/currentnews.aspx
to download and print a copy of the flyer
which can be given to the customer. (No
password is required to access this page.)
Front
Note: A king adjustable foundation is
comprised of two twin XL bases. Only one
gift card will be issued.
Consumers may qualify for more than one gift card
by purchasing more than one complete mattress
and adjustable foundation set. One gift card per
complete mattress and adjustable base set. There
is no limit on the number of gift cards per
customer.
Back
Postcard to be given to consumers after purchase.
What has to happen for the
customer to get the gift card?
Here are the steps(continued):
2. Record of qualifying sale.
At the conclusion of the event,
each participating retailer must
provide to FMG a listing of all
Customers that have made a
qualifying purchase during the
event.
This simple spreadsheet requires a
modest amount of information-name, address, phone, retailer,
branch, date and items purchased.
INCLUDING WHICH MODEL
ADJUSTABLE BASE WAS
PURCHASED MUST BE INCLUDED.
Go to http://www.fmgbuyinggroup.com/Currentnews.aspx to view and
download the spreadsheet “Dealer Worksheet Motion Madness”
Only customers with a DELIVERY COMPLETION DATE indicated are eligible to
receive a gift card. The last date to submit a voucher request is January 31, 2016.
The sale must be completed and FMG must be notified prior to that date.
What has to happen for the
customer to get the gift card?
Here are the steps (continued):
3. Purchased items are delivered to
the Customer. Store notifies FMG
using the Dealer Worksheet Motion
Madness spreadsheet (see prior page)
that the Customer should be sent a
voucher. FMG notifies Capitol
Marketing that the voucher is to be
released to the Customer.
Note: Stores will not receive vouchers.
Vouchers will be sent directly to
consumers.
What has to happen for the
customer to get the gift card?
Here are the steps (continued):
4. Customer receives the voucher from
Capitol Marketing.
The voucher can be completed in
writing and returned to Capitol
Marketing by mail OR completed online by visiting
http://www.sertapyp.com
and entering the voucher certificate
number. Customer chooses the gift
card they wish to receive when
completing the voucher.
What has to happen for the
customer to get the gift card?
Here are the steps (continued):
5. Capitol Marketing provides a
gift card by mail directly to the
Customer. FMG and Retailer are
notified by update on the Dealer
Worksheet Motion Madness
spreadsheet that the gift card has
been sent.
There is no charge to the consumer or to FMG member retailers for the gift cards.
FMG member retailers do not have to handle the gift cards. Stores are only
required to provide the list of qualifying customers. Vouchers will be sent to the
customer, the customer will choose the gift card they prefer and the gift card will
be sent directly to the consumer.
More Details
Customers will receive a voucher for a gift card from Capitol Marketing/Meridian upon completion of the sale.
The voucher is to be completed by the consumer either by mail or on-line. Customer will choose from among
the offered gift cards at that time.
Offer valid for purchases made between August 27, 2015 and September 15, 2015 only. Prior sales excluded.
Only one gift card may be selected per voucher. There is no limit on the number of gift cards for which a
customer may qualify. One gift card per each complete SERTA mattress and adjustable base set purchased.
Upon receipt of the completed voucher, Capitol Marketing/Meridian will process the request and mail the gift card
directly to the consumer in 2 to 4 weeks.
Once issued a gift card can not be withdrawn. In the case of a return or cancellation where a gift card has been
issued, the value of the gift card issued should be deducted from any refund by the retailer.
Voucher certificates are completely transferable, but may not be resold under any circumstances.
Voucher must submitted (post-marked or on-line on or before January 31, 2016).
All taxes are the responsibility of the person receiving the redemption.
How is the event being
supported?
Vinyl 24 x 62.5" banner signs have
been ordered for and sent to all FMG
stores displaying at least one of the
Serta Motion Adjustable bases.
The banners have grommets so that
they can be used on X-stands,
mounted to a wall, or hung from the
ceiling.
Flyers will be provided, as well.
The banners and flyers are being
provided to FMG member retailers at
no charge.
Vinyl
Banner
Still have a question?
The Labor Day swelling period is the
perfect time to grab some extra big ticket
bedding sales. The Motion Madness
promotion is designed to help your store
get those sales at little or no cost. Please
consider that the $100, $200, or $300 gift
cards are being provided at no charge.
And marketing support materials will be
made available at little or no charge. If
you have a question regarding this event,
please go to the Current News page at the
FMG website
www.fmgbuyinggroup.com/current
news.aspx
or contact
Bonnie Wallace
336.885.0866
bonniew@fmgbuyinggroup.com
or
Michael Herschel IV
336.885.0866
michaelh@fmgbuyinggroup.com