Customer Purchase Funnel
This is how Prospects or Potential New Customers Search for
Goods or Services That You Supply
A Life Event Occurs, Prospects become
“Aware” that they need to make a purchase
Prospects begin gathering information that’s
Relevant to the purchase decision
Customer’s are “trained” by everyone’s advertising
about what to ask (including):
-Brand differences & advantages
-Discounts & Promotions
-Reviews of products or companies
-Guarantees & Shipping & Return policies
-Payment/Financing types
Note about Search Engines & Sites etc:
As far as Search Engines go, customers use broad
based keyword phrases like “How much do braces
cost?”, then Narrow their choices locally (example:
“Orthodontist Los Angeles” if they get the answers
they need. They may check Facebook, Yelp, Google
Plus or other niche sites to confirm what Google is
telling them etc.
Awareness
Research &
Consideration
Intent & Shop
Local
Selection
Make
Purchase
Customers then make a purchase
Prospects Make a decision‘Yes’- I will purchase OR ‘No’ I won’t
Prospects begin to look locally
Local Search sites Like Google
Maps/Places/Plus Local are used To
address things like:
-Address, -Maps, -Phone #
-Proximity to their location
-Brand familiarity (ex: “Do you guys
carry/service this brand”)
-”Who should I buy from? (this
company or this company here?” )
-”Who stands behind their
product/service?”
-What Guarantees do I need?
-What are the Return Policies etc.