Social Media Strategy
Changing Culture with Social Media
Administrative Round Table
• EDUCAUSE TOP TEN ISSUES:
– Providing user support in the New Normal –
mobile, online education, cloud, and BYOD
environments.
Administrative Round Table
• EDUCAUSE TOP TEN ISSUES:
– Providing user support in the New Normal –
mobile, online education, cloud, and BYOD
environments.
Social Media Strategy in
Three Words
ENGAGE
Build community and conversation
INSPIRE
Inspire and Resource Your Audience
PROMOTE
Keep people in the loop on what’s happening in the life
of your organization
Mission. Vision. Culture.
How do we build a
culture?
How do we build change
a culture?
culture:
the customs, arts, social
institutions, and achievements of a
particular nation, people, or other
social group.
*Webster's Dictionary
culture:
all the other stuff that’s happening
when your vision is met.
1. The Language We Use
1. The Language We Use
2. The Stories We Tell
1. The Language We Use
2. The Stories We Tell
3. The Heroes We Elevate
1. The Language We Use
2. The Stories We Tell
3. The Heroes We Elevate
4. The Battles We Fight
Mobile & Cloud Platforms
•
•
•
•
•
Instagram – Stories & Heroes
Snapchat – Language, Stories, Heroes
Twitter – Language, Stories, Heroes, Battles
Facebook – Language, Stories, Heroes
Pinterest – Stories & Heroes
A Battle Fought & Won
• https://www.youtube.com/watch?v=5YGc4zOqozo
mission:
what do you best everyday.
Washington & Lee University: Washington and Lee
University provides a liberal arts education that
develops students' capacity to think freely, critically,
and humanely and to conduct themselves with honor,
integrity, and civility. Graduates will be prepared for
life-long learning, personal achievement, responsible
leadership, service to others, and engaged citizenship
in a global and diverse society.
Cairn University: Cairn University exists to
educate students to serve Christ in the church,
society, and the world as biblically minded, welleducated, and professionally competent men
and women of character.
Coastal Carolina University: Coastal Carolina
University…seeks to develop students who are
both knowledgeable in their chosen fields and
prepared to be productive, responsible, healthy
citizens with a global perspective.
HGTC: The mission of Horry Georgetown Technical
College is to provide accessible, affordable, highquality, comprehensive two-year collegiate education
and workforce development; to provide a student
centered environment and inspire lifelong learning; to
promote learning through teaching excellence; to
promote community service and embrace diversity;
to promote economic growth; and to embrace
technological innovation in instruction and workplace
applications.
ASCUE: Our mission is to provide opportunities
for resource-sharing, networking, and
collaboration within an environment that fosters
creativity and innovation in the use of
technology within higher education.
My Class (EDU 767): My mission is to craft a
virtual environment where future teachers can
learn and experience creative uses of
technology for the modern classroom.
vision:
what the future looks like
because you accomplish your
mission so well.
My Classroom (EDU 767): My future teachers
are tech-savvy, eager, and inspired to try new
technologies to engage their students, remain
relevant, and accomplish educational objectives
for their classes.
What’s your vision for
your class?
Engage.
Inspire.
Promote.
Steve Weir
stephenmweir@gmail.com