Colleges For Change
Mobilizing the College Community to
Take Action Against Big Tobacco
Presented by the
Coordinators of
Colleges for Change
October 22, 2010
Agenda
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Introductions
New York State Department of Health Tobacco
Control Program Overview
Colleges for Change (C4C) Program Overview
Program Initiatives
Why Consider a Tobacco-Free Campus Policy?
Why Focus On Colleges?
How Is the Tobacco Industry Influencing College
Students?
What Can YOU Do?
What We Are Doing
Getting Started
Questions
Introductions
Introductions
Name
 College/University/Institution
 Title
 Why are you interested in this
presentation?
 Current tobacco policy at your respective
college/university/institution
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NY State
Department of Health
Tobacco Control Program
An Overview
NYS Tobacco Control Program
Vision:
 Tobacco free New York
Mission:
 Reduce mortality & morbidity due to
tobacco use
NYS Tobacco Control Program
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Local Programs
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Community Partners
Cessation Centers
Youth Action (Reality Check)
Comprehensive School Policy
Colleges for Change
NYS Smoker’s Quitline
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1-866-NY-QUITS
Colleges for Change
(C4C)
An Overview
C4C: An Overview
Funded by New York State Department
of Health Tobacco Control Program
 Administered by local community
agencies
 3 year program
 7 partners across the state
 Working with 25 colleges/universities
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C4C: Goals
To strengthen tobacco-related policies
to prevent and reduce tobacco use
 To limit opportunities for exposure to
secondhand smoke
 These efforts are directed toward the
college campuses and the surrounding
communities
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C4C: College/University Partners
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Wagner
College of Staten Island
SUNY Plattsburgh
Clinton Community College
Syracuse University
SUNY Cortland
SUNY Stony Brook
St. Josephs
Briarcliff
Hamilton College
Colgate University
Cazenovia College
Mohawk Valley Community
College
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Dowling
SUNY Fredonia
Jamestown Community
College
St. Bonaventure
Alfred University
SUNY Alfred
Pace University
(Pleasantville Campus)
Manhattanville College
SUNY IT
Utica College
SUNY Morrisville
Herkimer County
Community College
Colleges for Change
(C4C)
Program Initiatives
C4C Initiatives
“No Thanks Big Tobacco”
Smoke-Free Multi-Unit Dwellings
Tobacco-Free/Smoke-Free Outdoors
Point of Sale
“No Thanks Big Tobacco”
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C4C works to end tobacco company sponsorship
both on and around college campuses by
encouraging groups and organizations to adopt
written policies banning tobacco sponsorship and
promotion.
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Targets:
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College campus and events
Community organizations and events
Community bars and nightclubs
College fraternities and sororities
College clubs, cultural groups, sports teams
Smoke-Free Off-Campus Housing
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C4C works to encourage off-campus
apartment complexes and other multi-unit
housing properties where students reside
to adopt written non-smoking policies.
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Targets:
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Landlords and tenants of off-campus student housing
Point of Sale
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C4C will encourage the college campus to
adopt a written policy banning the sale of
tobacco products on campus.
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Targets:
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College campus
Tobacco-Free/Smoke-Free Outdoors
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C4C focuses on changing policies or
passing ordinances related to the use of
tobacco products on the college campus
and outdoor areas in the surrounding
community.
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Targets:
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College campuses
Outdoor areas in surrounding college community,
including beaches, parks, playgrounds, outdoor areas
of business
Cigarette butts are circled in blue. Photo was taken at SUNY Cortland
in Spring 2010.
Why Consider a TobaccoFree Campus Policy?
Why Adopt a Tobacco-Free Campus
Policy?
Secondhand Smoke
 Environmental Impact of Tobacco Litter
 Tobacco Industry Targeting YOUR
Students
 Tobacco Use Regulations Decrease
Rates of Tobacco Use
 The Trend is Toward Tobacco-Free
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Why Focus on Colleges?
Tobacco and College Students
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The 1998 Master Settlement Agreement
(MSA), prohibits tobacco companies from
targeting youth under 18, this has caused
them to shift their marketing expenditures
dramatically to focus on young people
between the ages of 18 and 25
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A 2008 National Cancer Institute report
concludes that tobacco industry
advertising and promotion is causally
linked to increased use and youth smoking
initiation
Tobacco and College Students
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In 2001, the U.S. Centers for Disease Control
(CDC) estimated that 27.9% of 18-25 year olds
in the United States smoke, compared with
23.5% of all adults
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In a 2001 survey, 30% of college students
reported being current tobacco users
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Almost 40% of college students either began
smoking (11.0%) or became regular smokers
(28.0%) after starting college
Tobacco and College Students
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Of the over 70.0% of college students
who have ever tried smoking, nearly
half continue on to become regular
smokers
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10% of current college students will die
of tobacco-related illnesses
How Is the Tobacco
Industry Influencing College
Students?
Tobacco Industry Advertising
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Internet Advertising
Ads targeting Young Adults
Magazines
 Stores
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Targeted Mailings
What are the 3 most heavily marketed
brands of tobacco?
Marlboro
Camel
Newport
Tobacco Industry Sponsorship
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Music Events
Campus Events
Sponsoring Greek events
Athletics
Arts on and
off campus
Sampling/Bar Promotions
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Tobacco company bar and
nightclub promotions
target young adults
Tobacco companies entice
bar owners with financial
incentives and bar
paraphernalia
They also recruit new
smokers with cigarettesponsored sweepstakes,
contests and even hire
people to mingle with the
crowd to promote their
brands and products
What Can YOU Do?
Discussion
Discussion
 What
is happening on your campus
concerning tobacco?
 What do you think some practical
next steps for your campus would
be?
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Consider
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Smokefree Policies (or lack of them)
Tobacco Industry Sponsorship & Promotions
Tobacco Sales on and around campus
Smokefree Housing
Other tobacco related issues
What We Are Doing
Program Activities
C4C Activities
Evaluate your campus community
(Environmental scans, administrator
interviews, and/or campus-wide surveys)
 Form a new student club
 Work with existing clubs (Colleges Against
Cancer, NYPIRG, Student Government)
 Class project partnerships
 Work with campus peer educators
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C4C Activities
Establish or partner with existing health or
tobacco advisory committees
 Take on a college student intern
 Work with on campus media
 Partner with local tobacco programs and
supportive organizations (American
Cancer Society)
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Evaluate Campus Community:
Environmental Scans
Form a New Student Club
Work with Existing Clubs
Class Project Partnerships
http://www.tobaccofree.ufl.edu/
 University of Florida
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Work with Campus Peer Educators
Establish or Partner with Advisory
Committees
Work with Student Interns
Work with Campus Media
Partner with Local Tobacco Programs
Getting Started
Colleges for Change Toolkit
c4ctobaccofree.com
Toolkit Contents
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C4C Coordinator Contacts
Example Policies
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“Why Colleges/Universities Are Adopting Tobacco-Free
Campus Policies”
Evaluation Tools
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C4C Comprehensive College Policy
Smokefree Off-Campus Housing Policy
Student Organization “No Thanks Big Tobacco” Policy
Environmental Scan Tool
Administrator Interview Tool
Survey Tool
Key Resources
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American College Health Association Position Statement
Americans for Nonsmoker’s Rights List of Smokefree Colleges
“There is No Constitutional Right To Smoke”
Questions
For more information, please visit
c4ctobaccofree.com