Learning Plans 11 and 12: Template for
Assessment – Audience Analysis
Elise Schmidt
Online Speech
Learning Plan 12
April 9, 2012
Page 1
AUDIENCE ANALYSIS
_____________________________________________________________
Topic of Speech: Organization can happen in anyone’s home.
Audience for Speech:
_____________________________________________________________
Demographic Characteristics
Age: The demographic characteristic of age for my persuasive speech will be a variety of ages
starting at young adult all the way through middle aged adult. My persuasive speech could also
be effective for adolescents, but is not my target audience.
Gender: My audience for my persuasive speech will be a mix of the sexes. My persuasive
speech is not aimed toward on gender specifically. Stereotypically it would be thought to be
aimed at women, so making my speech gender neutral will allow my speech to be more audience
centered.
Sexual Orientation: The sexual orientation of my audience will most likely be diverse.
Cultural, ethnic, or racial background: My audience for my persuasive speech could be from any
cultural, ethnical, or racial background.
Group membership: My audience for my persuasive speech could be from social or service
groups.
Socioeconomic status: My younger audience members would most likely have lower incomes,
part-time jobs, and still in their educational process. My middle aged audience would most likely
have higher incomes than the younger members, have full time or part time jobs, and have
completed their education or still continuing it.
Psychological Characteristics
Attitudes (likes and dislikes): When presenting my speech the majority of my audience will like
the idea of being organized and have a positive listing experience to find the rewards to
benefiting their own lives from my speech.
Beliefs (what is perceived to be true or false): My audience, by majority, will have the same
belief that speech holds.
Values (what is perceived to be good or bad): My audience could be a diverse array of people
with different values. It is my belief that my audience will value in a positive way what I am
speaking about. How big of a value it is to the individual is where my audience will start to be
diverse.
Situational Characteristics
Time: I will present my persuasive speech during the day allowing my audience to be more
alert. I will avoid the time right before and right after meals.
Audience size: The sizes of my audience for my speech will a smaller size, allowing for it to be
a more casual speech.
Location: The location of my speech will be in a room that is cleared as well as possible from
visual distractions.
Occasion: The occasion for my speech is to persuade my audience how organizing will benefit
the rest of their life and for them to know they can have an organized home.
Preparation Outline
Purpose:
At the end of my speech my audience will know they can have an organized home.
Introduction:
Beep, beep, beep, beep! The sound of your alarm sends you shooting out from bed,
although you’re still exhausted, you have an adrenalin rush to beat the clock. You’ve
slept in once again and it’s now a race to make it in to work on time. Rushing to get
ready you’ve almost made it when you look around puzzled. Already running late you
start the desperate attempt to find your keys; the last piece of the puzzle and the only
thing keeping you from getting to work. You start frantically throwing things, becoming
enraged in your failing attempt to find them. This all could have been avoided if you had
put them in the proper place when you arrived home last night. Being organized is a
natural trait for some people, but no matter what personality you have you can be
organized. Having an organized home is not only easy it is beneficial.
Central Idea:
An organized home is not hard to achieve and will have a positive effect on other
aspects of your life.
Preview:
Organization in your home can be broken down into three steps; routine, clutter, and
giving your item a home. When all three of these things are established any person can
have an organized home. When your home is organized you will notice a domino effect
of positivity in your life.
Body:
I. Clutter is a problem that seems over whelming. It is most people’s biggest obstacle
when it comes to getting organized, but it can be done.
A. Getting rid of clutter is easier said than done, but using helpful tips like “get one,
get rid of two” can clear an area in no time.
B. There are multiple ways to get rid of clutter.
1. Garage sales are a great way to get rid of clutter and make some extra
money. (Ewer)
2. Donating items is not only a great way to get rid of clutter it can also help
other people. People that can benefit from your clutter are missions like
Goodwill, local church bargain stores, Salvation Army, and underprivileged
kids in your county. (Ewer)
C. When you are free of clutter you are stress free. Clutter is known as a stressor as
with everything else in life to stress you out, your house shouldn’t. (Scott) When
a space reflects your taste and has order it brings on a relaxing tranquil feeling
onto a person.
D. Storage containers are very helpful in organization, but not the answer. Most
people go out and buy storage without de-cluttering. The result, a lot of boxes
with unused items equaling a waste of space. Being clutter free and than buying
to store your objects is a better solution according to David Freeman.
E. Saving objects is not always saving money says Papworth. She also says that it
is common for people to stock up so they do not have to worry about the future. If
you have the space this is not a big problem. Most people however do not have
the room to store ten bottles of ketchup.
1. She also states that it’s more eco-friendly to get stuff back into circulation.
This is so someone else can use it and reduce their consumption of new
goods.
2. Papworth also says there are three things you need to ask yourself when
getting rid of clutter; am I legally obligated to keep it, will I realistically use it in
the next year, and is it a beautiful object or does it give me pleasure to look
at. If the answer is “no” discard it.
Signpost: Once you are clutter free it is easy to stay that way. Discarding a small
amount of things before they become a mountain can all be part of your new routine.
Establishing a routine and making it apart of your life is essential.
II. Having a daily routine and maintaining order in your home is a key ingredient for a
successful organized home.
A. According to Payette when you know what you are doing clean up takes minutes
instead of days.
B. According to HGTV it takes 21 days to establish a solid routine that becomes a
part of your day. In less than a month you could be living a happier and less
stressful life.
C. When you have an established routine you can be maximize your time states the
article 7 Habits of Organized people.
D. The article also states that to ease your way into routine making lists of what
needs to be done is a great way to stay on top of things.
Signpost: Eliminating clutter and having a routine are important things, but if you have
no place for your things you will still have a problem.
III. You have a home, so should all your things (HGTV)
A. When all your belongings have a place it benefits you.
1. You spend less time cleaning up trying to find places to set things or hide
them.
2. You also spend less time trying to find things once you need.
B. Giving your items a home where they are used or where it makes most sense to
put them is the key. Putting dish soap in the bedroom for an example would be
silly; keeping it in the kitchen would make more sense.
C. Organizing papers according to Scott can be the most self-rewarding form of
organization.
1. Filling your bills can insure that your bills are paid and can save you money.
2. Organizing important papers like tax return documents can save you from
major headaches later, because the IRS can audit you years after you filed.
D. When use an item often it should be stored with easy access says David
Freeman.
E. Items that are no longer being used should be immediately put back. Items do
not have vacation homes like people do.
Signpost: When your things have a home, you will be happier in your home. Being
happy and relaxed is what being home is all about. The Chinese believe that a wellordered home brings good fortune into other areas of your life.
Conclusion:
According to Greg Payette there are three things to keep an organized house; you need
take control over things before they become clutter, steps to maintain order every day,
and getting the most out of your space. Anyone can have an organized home, and feel
happy and relaxed in it. Paying bills on time, using our time wisely, and knowing where
things are all things we want in life and can obtain. Having it is not out of reach, you just
have to be willing to stretch out your hand.
.
Reference Page
Ewer, Cynthia. Organized Home. 2012. Website Article. 9 April 2012.
Freeman, David. Get Organized. 2012. Article.
HGTV. Make Household Organization a Habit: HGTV. 2012. Website. 9 04 2012.
Life . "7 Habits of Very Organized People." 2012. Organizers. Article. April 2012.
Papworth, Rachle. "A Decluttered and Organized Home is a Green Home." 2012. Thrifty and
Green. Article. April 2012.
Payette, Gerg. How to organize for busy people. Squidoo, 2012. Book.
Scott, Elizabeth. Home Relaxation: Why It Pays to Organize Your Home. 10 May 2011. Article.
9 April 2012.
Delivery Outline
Introduction:
Beep, beep, beep, beep! The sound of your alarm sends you shooting out from bed,
although you’re still exhausted, you have an adrenalin rush to beat the clock. Sleep in
rush with clock. Look around. Desperate to find keys; last piece of puzzle. Throw things
and anger. This all could have been avoided if you had put them in the proper place
when you arrived home last night.
Central Idea:
An organized home is not hard to achieve and will have a positive effect on other
aspects of your life.
Preview:
Organization in your home can be broken down into three steps; routine, clutter, and
giving your item a home. When all three of these things are established any person can
have an organized home. When your home is organized you will notice a domino effect
of positivity in your life.
Body:
I. Clutter overwhelming problem. Biggest obstacle.
A. “get one, get rid of two”
B. There are multiple ways to get rid of clutter.
1. Garage sales. (Ewer)
2. Donating. (Ewer)
C. Clutter is known as a (Scott) relaxing tranquil feeling onto a person.
D. Storage containers according to David Freeman.
1. Saving objects is not always saving money says Papworth.
2. eco-friendly to get stuff back into circulation
3. Papworth also says; am I legally obligated to keep it, will I realistically use it in
the next year, and is it a beautiful object or does it give me pleasure to look
at.
Signpost: Once you are clutter free it is easy to stay that way. Discarding a small
amount of things before they become a mountain can all be part of your new routine.
Establishing a routine and making it apart of your life is essential.
II. daily routine
A. According to Payette minutes instead of days.
B. According to HGTV it takes 21 days
C. maximize your time states the article 7 Habits of Organized people.
D. Lists 7 Habits of Organized People
Signpost: Eliminating clutter and having a routine are important things, but if you have
no place for your things you will still have a problem.
III. You have a home, so should all your things (HGTV)
A. When all your belongings have a place it benefits you.
1. Less time cleaning
B. less time trying to find things
C. Giving your items a home where they are used
D. Organizing papers according to Scott can be the most self-rewarding form of
organization.
1. Filling your bills
E. Organizing important papers
F. use an item often says David Freeman.
G. immediately put back. Items.
Signpost: When your things have a home, you will be happier in your home. Being
happy and relaxed is what being home is all about. The Chinese believe that a wellordered home brings good fortune into other areas of your life.
Conclusion:
According to Greg Payette there are three things to keep an organized house; you need
take control over things before they become clutter, steps to maintain order every day,
and getting the most out of your space. Anyone can have an organized home, and feel
happy and relaxed in it. Paying bills on time, using our time wisely, and knowing where
things are all things we want in life and can obtain. Having it is not out of reach, you just
have to be willing to stretch out your hand.
.
Learning Plan 12: YouTube URL Address for
Persuasive Speech Presentation
Student Name: Elise Schmidt
The URL address for my Persuasive Speech Presentation on YouTube is:
http://www.youtube.com/watch?v=dgukoJrqrAY&feature=youtu.be
NOTE: Test your URL address to ensure that you are providing the correct one.
Learning Plan 12: Self-Evaluation of Persuasive
Speech Presentation
Elise Schmidt
Online Speech
Learning Plan 12
April 9, 2012
Page 1
Directions: View your videotaped Persuasive Speech Presentation. Answer these questions by
writing detailed and specific responses.
How did your preparation affect your speech performance? Could you have been more
prepared?
My preparation affected my speech by making it the best it could be. I researched my topic up
and down trying to find enough information to sway my audience and in no way include false
information. I rehearsed my words over and word because I have a difficult time presenting
them. I was as prepared as I could have been which made my speech the best it could be, and I
could not want more than that.
I think that my greatest strengths during this speech presentation include:
My greatest strength during my presentation as far as my speech giving abilities go would have
to be my confidence level. I believed what I was presenting, and my topic is the topic of my life.
I felt I knew it well enough to talk about it all day. Those closest to me told me they were not
surprised by my topic because I live and breathe organization. It is my confidence and interest in
topic that made my speech wrap into a great speech for myself.
The speaking skills that I can most improve upon include:
The speaking skill that I could most improve on, and will always have to prove on is how my
words flow out when giving a speech. I usually get really nervous and words shoot out, blur
together, and sometimes come out completely wrong. Or the reverse happens where I am too
confident in my speech and my information is flying threw my head and I cannot remember
where I am in my speech.
How well did your visual aids work during your presentation?
I believe that my visual aids worked well during my presentation. They showed what I was
talking about, and gave a visual to associate with what I was saying.
Provide your insight about the grade that you believed you earned and why you earned this grade
for this speech presentation.
I believe that I earned a passing grade. I was very worried about these speeches because I get
really nervous and start shouting words and flying through my speech. I also get an awful rash all
over my body which makes me more nervous because my audience can see. In both speeches I
did not develop my rash, which for myself, made these my best speeches presented in over a
decade. I also spent a lot of time researching my paper, practicing my speech, and making sure it
met all the requirements. My family may even be evaluating my sanity from all my rehearsing in
the mirror. I am personally proud with how the final product turned out, and I sincerely could not
have done a better job.
Learning Plan 12: Scoring Guide 1 Persuasive Speech Presentation Scoring
Guide
Target Competency(ies):








Demonstrate ethical responsibility in public speaking.
Analyze audiences.
Examine research-based evidence, logical reasoning, and examples to clarify, prove and add
interest to the presentation.
Analyze speech organizational patterns (create Preparation Outline).
Demonstrate effective delivery skills.
Examine the use of audio/visual aids in presentations.
Evaluate presentations.
Present a speech to persuade.
Scoring Standards:
You must achieve 70% of the total points and achieve a "Yes" rating to demonstrate competence.
Rating Scales:
3
2
1
0
=
=
=
=
Excellent
Acceptable
Needs Improvement
Unacceptable
Criteria
Values
AUDIENCE ANALYSIS
Audience Analysis states the topic that you selected for your Persuasive
Speech.
3210
Audience Analysis identifies the audience that you selected.
3210
Audience Analysis states information for all of the following demographic
characteristics: age, gender, sexual orientation, cultural, ethnic, or racial
background, group membership, and socioeconomic status. (State
criteria)
3210
Audience Analysis states information for all of the following psychological
characteristics: attitudes (likes and dislikes), beliefs (what is perceived to
be true or false), and values (what is perceived to be good or bad). (State
criteria)
3210
Audience Analysis states information for all of the following situational
characteristics: time, audience size, location, and occasion.
3210
Audience Analysis follows the required assignment format.
3210
APPLICATION OF THE 4 C'S OF WRITING FOR AUDIENCE ANALYSIS
Audience Analysis is clearly written.
3210
Audience Analysis is concisely written.
3210
Audience Analysis is complete.
3210
Audience Analysis contains no errors in grammar, punctuation, or
spelling; it is 100% correct.
3210
SUPPORTING MATERIAL
You examine supporting materials (testimony, examples, statistics,
personal experiences) to support ideas. (State criteria)
Yes No
You examine evidence such as author credentials, relevance and validity
of data, and accuracy of quotes. (State criteria)
Yes No
You differentiate between fact, inference, and opinion. (State criteria)
Yes No
You analyze sound reasoning and fallacies. (State criteria)
Yes No
You select from at least three types of supporting material to include in
your Persuasive Speech, such as illustrations, descriptions and
explanations, definitions, analogies, statistics, and opinions. (State
criteria)
Yes No
SUPPORTING MATERIAL - CORE ABILITY: Think critically and creatively.
You apply the principles and strategies of purposeful, organized thinking.
Yes No
You select possible information and evaluate its appropriateness.
Yes No
You synthesize information from a variety of sources.
Yes No
PREPARATION OUTLINE - CORE ABILITY: Think critically and creatively.
You examine the use of the Audience Analysis to prepare your Preparation
Outline. (State criteria)
Yes No
Your Preparation Outline includes evidence of the use of the Audience
Analysis. (State criteria)
Yes No
You examine organizational patterns that flow from the central idea and
speaker's purpose in creating your Preparation Outline. (State criteria)
Yes No
PREPARATION OUTLINE
You write a specific purpose statement that indicates what your audience
should know after listening to your Persuasive Speech.
3210
Your Preparation Outline includes an introduction, body, and conclusion
with appropriate transitions (signposts). (State criteria)
3210
You develop your central idea - a one-sentence summary of your
Persuasive Speech.
3210
The introduction grabs the attention of the audience.
3210
The introduction introduces your subject.
3210
The introduction gives your audience a reason to listen to your speech.
3210
The introduction establishes your credibility to speak on the topic.
3210
The introduction previews your main ideas.
3210
You generate two to four main ideas.
3210
You support your main ideas with supporting points that include facts that
you cite in the Preparation Outline.
3210
You cite at least six sources of information throughout the Preparation
Outline (i.e., According to . . . , etc.).
3210
You insert transitions between the main ideas and/or supporting points to
improve the flow of your speech.
3210
The Preparation Outline is organized in a recognizable and logical pattern,
such as chronological, spatial, order of importance, compare/contrast,
problem/solution, cause/effect, motivational, or topical. (State criteria)
3210
The conclusion summarizes your speech.
3210
The conclusion re-emphasizes the main points in a memorable way.
3210
The conclusion motivates the audience to take action.
3210
The conclusion provides closure to the topic.
3210
Your Preparation Outline adheres to the specified format from the
textbook on pages 242-244.
3210
Each section of the Preparation Outline is labeled.
3210
PREPARATION OUTLINE - APPLICATION OF 4 C'S OF WRITING
The Preparation Outline is written in complete sentences.
3210
The Preparation Outline is concise; action verbs have been emphasized.
3210
All of the information necessary for the receiver to understand the topic is
3210
present.
No grammar, punctuation, or spelling errors exist.
3210
It is evident that you revised, edited, and proofread the Preparation
Outline.
3210
BIBLIOGRAPHY (WORKS CITED OR REFERENCES)
You cited at least 6 different sources for your Persuasive Speech.
3210
You created a bibliography page in the proper documentation format (MLA
or APA) for the sources you used. (State criteria)
3210
PERSUASIVE SPEECH PRESENTATION
Persuasive Speech is based on your Preparation Outline.
3210
Persuasive Speech is 5 to 7 minutes in length. (State criteria)
3210
Presentation includes an introduction, body, and conclusion in an
Preparation Outline framework that uses appropriate transitions between
the components.
3210
The introduction grabs the attention of the audience, introduces your
subject, gives your audience a reason to listen, establishes your
credibility to speak on the topic, and previews your main points.
3210
Persuasive Speech contains 2 to 4 main points.
3210
You support the 2-4 main points with supporting points.
3210
Persuasive Speech includes references to at least six outside sources of
information for the different supporting points.
3210
You avoid plagiarism because you verbally cite your sources during your
speech presentation (i.e., According to U.S. News and World Report ,
Author John Marshall states , etc.). (State criteria)
3210
You avoid stereotyping by using appropriate examples and word choice.
(State criteria)
3210
You apply sound reasoning to your persuasive message. (State criteria)
3210
You avoid fallacies in the persuasive message. (State criteria)
3210
You use persuasive evidence reasonably. (State criteria)
3210
The conclusion summarizes your speech, re-emphasizes the main points
in a memorable way, motivates the audience to take action, and provides
closure to the topic.
3210
SUPPORTING DOCUMENTS FOR SPEECH PRESENTATION
Using your Preparation Outline, you created a Delivery Outline according
to the correct format.
Yes No
VISUAL AIDS - CORE ABILITY: Think critically and creatively.
You examine the purpose of visual aids in your speech presentation.
(State criteria)
Yes No
You examine types of visual aids considering appropriate technology.
(State criteria)
Yes No
You examine the correct use of visual aids. (State criteria)
Yes No
VISUAL AIDS
Your Persuasive Speech presentation includes at least one visual aid,
which is prepared correctly. (State criteria)
3210
Each visual aid enhances the presentation by clarifying, illustrating,
emphasizing, reinforcing, simplifying, improving retention, or by adding
interest.
3210
Each visual aid contains one main idea, is simple and uncomplicated,
looks neat and professional, and is visible to all members of the audience.
3210
You show the visual aid only when referring specifically to it.
3210
You briefly explain each visual aid.
3210
You present each visual aid at the appropriate time.
3210
You move from one visual aid to the next smoothly.
3210
You stand so that you do not block the visual aid when you are showing
it.
3210
DELIVERY SKILLS
You use appropriate language and word choice that are appropriate and
effective for the audience, purpose, and situation. (State criteria)
3210
You use effective vocal skills. (State criteria)
3210
You demonstrate poise and confidence. (State criteria)
3210
You respond to the audience's verbal and non-verbal feedback during the
presentation by adapting your delivery. (State criteria)
3210
You use an appropriate volume for your voice throughout the
presentation.
3210
You articulate your words so they are clearly understood.
3210
You pronounce words correctly.
3210
You vary the pitch of your voice to add life to your presentation.
3210
Your rate of speech can be understood.
3210
You use your voice in a conversational and natural manner, speaking
without memorizing words.
3210
You use speaking notes (note cards), but you do not read from the note
cards.
3210
You make eye contact with the audience in a way that creates rapport
and comfort.
3210
You use gestures effectively during your presentation.
3210
You use movement effectively during your presentation.
3210
You use facial expressions effectively during your presentation.
3210
You demonstrate good posture throughout your presentation.
3210
You meet criteria for ethical responsibility by exhibiting social and cultural
sensitivity. (State criteria)
3210
You respond appropriately to questions, if any questions are asked. (State
criteria)
3210
You exhibit effective nonverbal presentation skills. (State criteria)
3210
DELIVERY SKILLS - CORE ABILITY: Communicate clearly.
You use a language and a style that is suitable to your audience and
purpose.
Yes No
SELF-EVALUATION
You use the criteria in this Scoring Guide (pre-determined criteria) to
objectively evaluate the content and delivery of your speech presentation.
(State criteria)
Yes No
Your evaluation includes suggestions for improvement as part of your
responses on the Self-Evaluation form that you completed. (State criteria)
Yes No
You develop a plan for self-improvement that includes strengths and
weaknesses as part of your responses on the Self-Evaluation form that
you completed. (State criteria)
Yes No
DOCUMENTS FOR SUBMISSION
You submit an Audience Analysis for your Persuasive Speech.
Yes No
You submit a Preparation Outline for your Persuasive Speech.
Yes No
You submit a Delivery Outline for your Persuasive Speech.
Yes No
You submit a bibliography in proper documentation format (MLA or APA)
that document the sources that you used and cited during your
Persuasive Speech presentation. (State criteria)
Yes No
You complete and submit a YouTube form, if you are required to do so by
the instructor.
Yes No
You complete and submit a Self-Evaluation form.
Yes No
You complete and submit this Scoring Guide following your speech.
Yes No
CORE ABILITY: Act responsibly.
You meet deadlines for coursework.
Yes No