Chapter One:
Building Responsibility
Objectives:
Identify and analyze the ethical and social responsibilities of communicators.
Identify components of communication process and their functions.
Explain importance of effective communication skills in personal, professional, and social contexts.
Recognize your audience as an important element in building responsible communication skills.
Realize the importance and impact of both verbal and nonverbal communication.

3 sections in this chapter:

What is Communication?

Laying the Proper Foundation
 Building the Proper Motivation

Speech Vocab Swap

Find someone that did the opposite column than you and swap papers. Copy what they wrote for the vocab on the back of your vocab sheet. Turn into the basket for a grade.

Discussion:

What is the meaning of ethics?
 Define it. What does it mean to you? What does it look like? Who do you know (either in real life or society) has a high ethical responsibility?

The Communication Process
Sender Message Receiver
Feedback

Sender

The one who transmits the message. Typically, the sender uses words or symbols to convey ideas.
 Your words must communicate to your listener exactly what you are trying to convey.

Receiver

Person who intercepts the message then decodes it.
 Decode = interpreting what sender is saying and how it relates to them.

Feedback

Includes reactions that the receiver gives to the message offered by the sender.

When does this process happen?
Can you think of any?

When does this process happen?

Talk on phone

Check email
 Listening to music
 Watching television
 Etc

What is a communication barrier?

Define communication barrier.

What are some examples?

What is a communication barrier?

Define communication barrier.

What are some examples?

Attitudinal

Social

Educational

Cultural

Environmental

Three Action Words for
Sender

THINK before you speak.

ARTICULATE your words.
 WATCH the receiver of your words to make sure you are getting the correct nonverbal signals.

Three Action Words for
Receiver

ASK questions, make polite requests.

LEARN more about issues and people. They can both make you smarter.
 RELATE to the background and experiences.

Class Reading

Page 9

Read the paragraph and answer the three questions below.
 You do NOT have to write the questions.

Section 2:
Laying the Proper Foundation

Working to Be a Good Person
There are Good Natured Speakers:
- Martin Luther King, Jr., Presidents
There are Evil Natured Speakers:
- Hitler, Jim Jones

Intrapersonal Communication

What is intrapersonal communication?

Interpersonal Communication

What is interpersonal communication?

Oratory (rhetoric) - art or study of public speaking

Caring About Your Audience

You can only give a good speech if you care about your audience.

Before speaking, consider:

Is this material appropriate for this group?

How would I feel if I were asked that information?

Am I giving my audience new information?

Is my material too difficult or too easy for my audience?

Reciprocal Respect

Show the speaker respect by paying attention.
 If you’re not interested, don’t show it extravagantly or disrespectfully.

Appealing to an audience

Logical Appeal – provide audience both with sequence and analysis in your organization and factual evidence

Emotional Appeal – “Strike a chord” with your audience, and appeal to their sense of patriotism, family, or justice, etc…

Ethical (personal) appeal – show audience you have a natural honesty about you, a strong constitution regarding right and wrong, and a no-compromise approach to values.

Section 3:
Building the Proper Motivation

Stereotypes

Setting an Example: Think of people you communicate with on a daily basis and are giving an impression.
 Read Page 17 and answer questions.