Section A #8 Choosing the Right Color
• Mood
– What mood do you want to create
• People
– Think about the people who will be in the area
• Style
– The style may influence the color choice(s). Spanish style = rust colored walls
• Items in the room
– Choose an item in the room, and one of it’s colors as the main color for your
room. Then choose accent colors based on your knowledge of color schemes.
• Time
– The amount of time that will be spent in the room
• Existing Colors
– Some room components can’t be changed so incorporate them.
• Adjacent Rooms
– Create a unified look with rooms that you can see.
• Lighting
– Natural light shows objects in true colors. Artificial lights make color
appear blue or yellow
Using Color Correctly
• Colors seem more intense when applied to large
areas. Choose a color several tints lighter than the
color actually desired.
• Using contrasting colors draws attention.
Remember, too many strong contrast values in a
room can be confusing and tiring.
• Choosing colors that have similar values will create
a restful mood in the room.
• Color schemes/harmonies look better when one
color, the base color, dominates. When you use
equal amounts of two or more colors, your eyes
become confused and your color selection seems
cluttered
• The value of a hue changes the apparent size of a
room.
– Dark ceiling (dull) appears lower and closer and
light (bright) colored walls appear further away.
• If a room is small, choose colors that will make the
room appear larger. (tints, low-intensity colors,
and cool hues)
– Lighter walls makes it appear larger
• If a room is very large, choose colors that will make
it look smaller. (Shades, high-intensity colors, and
warm hues)
– Darker walls make a room appear smaller
• Bright colors convey an informal environment
• Use High-intensity colors in small amounts such as
accent colors in accessories or small pieces of
furniture.
• Black unifies when a number of colors are used.
Complete Assignment #4 Creating Effects with color Scenario
FACTORS TO CONSIDER
BEFORE CHOOSING COLORS
• STYLE
• MOOD
• EXISTING COLOR
• OTHER ROOMS
• LIGHTING
o Natural: TRUE COLOR
Artificial: More Yellow or
Blue
COLOR
PSYCHOLOGY
Color
HOLIDAY
COLORING
Choose a holiday picture and color it
using different colors than the actual
holiday colors.
ie: Red and Green for Christmas
The Psychology of Color
• Think of all the clichés you’ve heard regarding
color:
Yellow with fear
Psychology of Color
Affects:
• Feelings, temperament, mood
o If a particular color is preferred, it is most likely needed by
the
•
•
•
•
•
Temperature
Energy level, fatigue, stress level
Taste
Visual perception, eyesight
Comfort
Colors can have a significant
impact on the way we feel.
• How does this color
make you feel?
• How does this color
make you feel?
• How does this color
make you feel?
• How does this color
make you feel?
Colors can have a significant
impact on the way we feel.
• How does this color
make you feel?
• How does this color
make you feel?
• How does this color
make you feel?
• How does this color
make you feel?
In your study guide
answer:
3. Color in Food
4. Smells associated with colors
5. Sounds related to colors
6. Memories related to colors
What Color is Your
Personality?
1. Click on the link for the first personality test
::: COLORSTROLOGY :::
http://www.colorstrology.com/
2. In your study guide
- Write down what your favorite color
is on #1.
- Write down what your most disliked
color is #2.
Study Guide Notes
• Back on the blog page is a mate selection
test based on your choices of favorite color
and most disliked color. Who are you best
suited for?
• Use the next following slides to interpret your
color choices and to learn more about
color.
o While this information should not be taken too seriously, it is fun to
consider.
• Use the slides to also complete #7, 8, 9 in the
study guide.
RED
• You want to be part of the action and are quite
impulsive. Outspoken, quick-tempered and intense,
are words that describe your personality. In a crowd
you are dynamic and noticeable. If you’re not
careful you can become overbearing. You are
emotional, exciting, and athletic. You give your
opinion whether others will agree with you or not.
Life for you must be lived to the fullest.
RED
•
•
•
•
•
•
WARM
ADVANCING
DANGER
ANGER
EXCITEMENT
Strong, powerful, eye-catching, stop, fire
ADJECTIVES EMOTIONS / INTERESTING FACTS
RED
• Exciting, Aggressive, Energetic, Power, Anger, Danger,
Courage, Tension Heat/Fire, Nervous, Bold, Emotional
• Tinted: Tends toward femininity, softness, sweetness
• Toned: tends toward serenity, quieting, embracing
• Shades: create warmth, masculinity, sophistication
• First color seen by a newborn when he starts to see color.
• Drivers of red sports cars are issued more traffic tickets.
• Stimulates the appetite, causes you to lose track of time,
and effects breathing, heart rate, blood pressure, motor
skills, and the development of healing muscles.
ORANGE
• You are unique. You are friendly and get along well
with others. You radiate warmth and inspire those
you are with. You tend to be social and are drawn
to groups of people. You are the hearth of the
home and grateful for family and friends.
ORANGE
•
•
•
•
•
•
•
WARM
ADVANCING
HAPPY
EXCITING
FRIENDLY
COURAGE
Autumn, less aggressive than red
ADJECTIVES EMOTIONS / INTERESTING FACTS
Orange
• Exciting, exotic, stimulating, happy, full of life, eyecatching, informal, fun-loving, friendly,, hopeful, full of
energy.
• Warm, advancing
• Inexpensive
• stimulates the appetite
• good for fast food restaurants
YELLOW
• You are intellectual and drawn toward the new
and modern. High spirited, cheerful, and idealistic
best describe your personality. You are vivacious,
extroverted and comedic. You have strong opinions
and can be stubborn. You life by high standards
and give sound advice.
YELLOW
•
•
•
•
•
•
•
WARM
ADVANCING
CHEERFUL
SUNNY
HAPPY
COWARD
FRIENDLY
ADJECTIVES EMOTIONS / INTERESTING FACTS
YELLOW
• Cheerful, Friendly, Happy, Sunshine, Enlightenment ,
Childlike, Cowardice, Deceit, Value, temporary
• Tinted: Very Cheerful, Happy, Bright
• Toned: Becomes Rich, Embracing, Cozy, or Even
dull
• Shades: More somber, heavy, even rich
• Memory Stimulating – good for studying.
• Lose temper more easily in presence of Yellow
o Elderly lose minor muscle control in the presence of yellow
• Babies cry more often in yellow rooms
• Nature uses yellow as a temporary color
• Effects the development and healing of chest,
heart, and lungs.
GREEN
• You are fresh, friendly, and natural. You are
persistent, well balanced, and stable. The
environment is important in your life and you like
things basic to the point of being simple. As a friend
you are frank, sensitive, affectionate, and loyal.
GREEN
•
•
•
•
•
•
•
COOL
RECEDING
HEALTHY
FRESH
NATURE
LUCK
Envy, jealousy, hope, order, growing,
calm
ADJECTIVES EMOTIONS / INTERESTING FACTS
GREEN
• Peaceful, relaxing, serenity, freshness, status,
security, jealousy, camouflage,
• Cool and receding
• Symbolizes nature, good fortune, jealousy, and,
new beginnings, go, hope, growing
• Soothes pain, easiest for the eye to see, controls
impulsiveness and overeating
BLUE/GREEN
• You are sensitive and need loving care and
adoration from others, but you maintain your
independence. Showing emotion is difficult for you
and others perceive you as self-centered. You have
excellent taste and a mature outlook.
BLUE
• You are cautious, conservative, and sensitive to the
needs of others. Your basic need for harmony often
thrusts you into the roll of peacemaker. Words that
best describe you are business-like, calm, and
capable. You are a loyal, trustworthy friend, but
expressing your emotions in a relationship is difficult
for you.
BLUE
•
•
•
•
•
•
•
COOL
RECEDING
SAD
LONELY
FORMAL
SOOTHING
Calm, orderliness, restful, relax,
spaciousness, depression
ADJECTIVES EMOTIONS / INTERESTING FACTS
BLUE
• Serene, Honest, Loyalty, Dignity, Integrity, Restful
Cool/cold, Depression/gloom, Respect, Authority
Can lower pulse, blood pressure, and respiration
rate. Can boost IQ
• Makes apparent temperature drop 2-4 degrees
• Can be depressing for some if not relieved by
another color
• Recedes and enlarges
• Poor food coloring choice
• Effects to eyes ears, nose and throat.
• 80% of people’s favorite color.
Violet
• You are creative! You consider yourself unique and
set yourself apart from others. You are an artist at
heart. Scheduling and mundane tasks bore you.
You can frequently be found day dreaming and
would actually prefer fantasy over reality. While you
seek cultural events and luxury, you do not put
yourself out to serve humanity. Many inventors claim
purple as their favorite color.
VIOLET
•
•
•
•
•
•
COOL
RECEDING
ROYALTY
MYSTERY
DIGNITY
DRAMATIC
ADJECTIVES EMOTIONS / INTERESTING FACTS
Violet
• Royalty, dignity, luxury, sensual, uncertainty,
artistic, expressive, flamboyant
• Cool, receding
• Most complex color
• Women generally accept
• Tire of the fastest
• Great accent color, but too much will cast a
yellow look on the surroundings
• Triggers the regurgitation reflex
BLACK
• You are sophisticated, mysterious, and dramatic.
You are dignified and keep to yourself. You may be
unhappy with how things are, but aren’t quite
certain how you can change existing
circumstances. A young child who chooses black
exclusively may be depressed.
BLACK
•
•
•
•
•
EVIL
MYSTERIOUS
DEATH
OLD
Villain, heavy, wisdom, dramatic,
severe
ADJECTIVES EMOTIONS / INTERESTING FACTS
Black
• Mysterious, mourning, sorrow, dignity, solemnity,
formality, serious
• Warm color, receding
• Slimming color
• Reinforces the color it touches, A powerful accent
• Power, strong, authority when combines with white,
sophisticated
WHITE
• You expect to be happy most of the time. Your
personality is light, good, and pure. You have a
sense of innocence about you. You seek perfection
and expect others to do the same, which
sometimes makes you appear cold.
WHITE
•
•
•
•
•
•
•
GOOD
CLEAN
YOUTH
PURE
INNOCENCE
HEROISM
PEACE
ADJECTIVES EMOTIONS / INTERESTING FACTS
White
• Delicate, refined, peace, purity, innocence, youth,
heroism, cleanliness, clarity, isolation
• Advancing
• All white feels empty or forced
• Softens edges between colors
• Encourages precision
• Fatiguing
PINK
• You are probably laid back and carefree. You may
be somewhat sheltered and innocent, or you wish
you were. Words that describe you are shy,
romantic, and feminine. You are gentle, almost to
the point of being weak. You have a calming effect
on those around you and people who need a
friend seek you out.
ADJECTIVES EMOTIONS / INTERESTING FACTS
Pink
• Sweet, calming, feminine, passive, compassionate
reduces strength, promotes harmony
• Good accent color, but not recommended as
overall color
• Tranquilizing effect that can relax muscles and
moods ie: prisons, hospital rooms, drug centers,
opposing team locker rooms
BROWN
• You are likely to be seen as stable and unchanging.
You are self-disciplined, conscientious, and
dependable. You like the rugged outdoors and the
ultra natural. You are warm, comfortable, intimate,
and accepting.
ADJECTIVES EMOTIONS / INTERESTING FACTS
Brown
• Warmth, snug, secure, protection, homelike,
masculine, solid
• Universal
• Less intensive behavioral response
• Good listeners wear brown
• Positive food associations
•
What if you prefer a
color?
Being drawn to a certain color that day
means that your body and/or mind is in need
of what that color has to psychologically
offer.
o The color Brown offers: Warmth, snug, secure,
protection, homelike, masculine
o The color orange or yellow: Exciting, exotic,
stimulating, happy, full of life, eye-catching,
informal, fun-loving, friendly,, hopeful, full of
energy.
• Checkout this link
http://www.mariaclaudiacortes.com/
Color
personalities!!
• To appear refined, romantic
o
o
o
o
Warm to cool hues
Lighter values
Dull, muted to medium intensities including pastels
Close contrasts, subtle
• Examples: shell pink, lavender, misty rose, orchid, blue, peach, all
pastels
Color Personalities!!!
• To feel and appear happy, youthful, sportive
o
o
o
o
Warmer hues
Light to dark values
Medium to bright intensities
Strong contrasts, bold
• Examples: coral, red, khaki, ivory, brown, camel, cinnamon, brick
Color personalities!!!
• To appear mature, serious, somber, classic
o Cool hues
o Dark values
o Dull intensities
• Examples: navy blue, taupe, charcoal, maroon, gray, black
Color
personalities!!
• To feel and appear dramatic/exotic
o
o
o
o
Warm to cool hues
Dark values, deep
Bright intensities, rich
Strong contrasts, bold
• Magenta, fuchsia, emerald green, royal blue, regal purple, sapphire,
amethyst
Scenarios in the study
guide
• Red pillow or a red wall?
o Answer in the study guide
• Blue bedroom?
Assignment: Analyze your holiday
coloring and the effect that your color
choices have on the holiday image.