Club Forum
Wednesday 15 October 2014
Oval Pavilion Function Room
Agenda
1. Welcome
Dr Lynne Williams
2. Apologies
Previous Minutes and Notes at www.sport.unimelb.edu.au/ClubResources
3. Matters for Discussion/Noting
Club Member Survey Analysis
Joy Villalino
Strategic Plan for Sport Review
Gary Ryan
Club Funding Review
Mark Jones
2014 Club Funding Report
Rod Warnecke
Campaign for Melbourne
Chris Harvey
4. Forum Closed, Refreshments and Networking
MU Sport
Annual Club Survey
Result Analysis
15 October 2014
2013 Club Survey Analysis
Additional Analysis Proposed
•
To build additional quantitative data for each Club and MU Sport/University
to work together to use bi-annual survey information for strategic initiatives
•
To establish overall benchmarks of satisfaction within the three specific
Club types: Competitive, Recreational, Instructional
•
To indicate for each Club their members’ satisfaction level above, below or
on par with the benchmarks for their Club type
•
To provide, third-party expert analysis and commentary on what the
quantitative data means for each Club
•
To support Club Survey Participation engagement for the 2015 survey
Index Analysis
What is Index Analysis?
•
Index Analysis is a tool used in research to show the variation between two
sample sets – for example, between Club X sample set and the total
Competitive Club sample set.
•
Clubs will receive new analysis and a How to Read document
Reading the Tables
Step 1: Sample Size
• Highlighted in yellow, each club’s table will have the sample size noted.
• Sample size noted if it is below statistical relevance
Reading the Tables
Step 2: Interpreting the Indexes
•
Indexes greater than 120 are green (above benchmarks)
•
Indexes between 80 and 120 are black (on par)
•
Indexes greater lower than 80 are red
•
Analytic commentary will be provided on Overall questions
Next steps
•
Individual data sets and analysis distributed to club in early Nov
•
Data set to become agenda item for future club meetings with MU
Sport
•
Sport Development to schedule meetings with Competitive,
Instructional and Recreational clubs from Nov – Feb 2015
•
2015 Club Member Survey in May 2015
MU Sport Active Strategic Plan
Review & Update 2015 – 2020
Presented by
Gary Ryan
Organisations That Matter®
©Copyright Organisations That Matter® 2014
Overview
Purpose
Share milestones & progress
Share key continuing &
emerging themes for clubs
Provide an opportunity for
questions
Provide information regarding
how you can submit feedback
on the Discussion Paper
Purpose
Commissioned by the MU Sport Board to review and
update the Strategic Plan
As partners with MU Sport we are seeking input from
each of your organisations
To inform you of the major timeline requirements
To inform you about the Discussion Paper and how
you can provide feedback
Key Milestones
Draft Discussion Paper to be released in November
A minimum of one month will be provided to you to
comment on the Discussion Paper
Review of the existing plan and development of the
new MU Sport Strategic Plan to be completed by late
February 2015
Progress
Reviewed background documents that relate to
MU Sport, GO8 and the industry
Reviewed existing plan and identified key themes
for the new plan with MU Sport Senior
Management and Stakeholders
Established opportunities for stakeholder
awareness and input
Identified emerging Strategic Themes
Emerging Success Factors
Key Success Factor 1: Profile and positioning as
they relate to UOM Objectives
Key Success Factor 2: Ability to influence UOM
Executive
Key Success Factor 3: High participation rates
and performance results both underpin the first
two KSFs
Continuing & Emerging Themes - Clubs
Recreational & instructional clubs – participation pillar
relates to student, staff and broader UOM community
involvement in activities
Competitive clubs – performance pillar relates to athletes,
clubs and teams competing successfully at the highest level
Expanding the definition of participation - High levels of
spectatorship by students, alumni and other key stakeholders
and the quality of the spectator experience is forming part of
the evolving definition of “participation”
Continuing & Emerging Themes - Clubs
To remain relevant MU Sport activities must be aligned with
UOM strategies to enhance the student experience and
increase student engagement
MU Sport to continue to successfully implement the Sport
Capital Infrastructure Plan (SCIP) including developing a
stronger relationship with the Melbourne City Council
Leverage existing relationships to ensure that sport is
explicitly included in the UOM Planning Framework
Desired Outcome: MU Sport to have secured appropriate
training and competition facilities for all clubs and activities
Continuing & Emerging Themes - Clubs
Continue to develop Sport Foundation Donations to
contribute to a financially sustainable future for the clubs
Continue to investigate and operationalise other opportunities
to increase the financial sustainability of clubs, including club
funding (under review) and alignment with UOM strategies
Continue to support the professionalisation of all sports clubs,
understanding the differences between competitive,
instructional and recreational clubs
MU Sport to continue to host elite sports event e.g. boat race
Desired outcomes:
Clubs to be financially sustainable and to have increased
resources available to support operational activities
SCIP implementation funded outside of MU Sport operational
budget
Discussion Paper Feedback
Please email written feedback to
Gary.Ryan@orgsthatmatter.com

Discussion Paper to be released in
November 2014

Minimum four (4) weeks available to
provide feedback

Deadline will be provided when the
Discussion Paper is released
Questions
Contact Details
Gary Ryan
Gary.Ryan@orgsthatmatter.com
www.orgsthatmatter.com
Club Funding Review
Mark Jones Consultancy
Club Funding Review Project Brief
• Consider current funding model and systems at other
Universities and sports funding bodies
• Consider issues for instructional, recreational and
competitive clubs
• Develop a transparent and equitable club funding model
• Align current and future funding with the Strategic Plan for
Sport
MU Sport Board Priorities
•
MU Sport Board has directed that an additional $200,000 of
funding be allocated for 2015
• Additional funding will be allocated in line with club objectives
congruent with Strategic Plan for Sport
• No club will have a reduction in funding as a result of the
review
Project Objectives
• Analysis of MU Sport current funding guidelines
• Web-based research of similar organisations/targeted organisations
• Stakeholder consultation
• Criteria-based funding and support model recommendation(s)
• Draft Report  Final Report
Background of Club Funding
Club Funding Summary
$700,000
$600,000
579,611
510,000
$500,000
$400,000
306,167
$300,000
296,654
207,769
$200,000
183,000 198,000 193,500
162,500
160,500
$100,000
$0
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
Club Funding Summary
Background of Club Funding
• Funding currently allocated as per MU Sport’s Club Funding Guidelines
• Competitive – annual funding for seasonal sporting competitions expenses such as
external venue hire, coaching and management
• Instructional – no annual funding allocated
• Recreation - no annual funding allocated
• All Clubs – can access funding for new initiatives on a case-by-case basis
• Some Clubs – can access funding towards major equipment such as boats
Review of Club Funding
• MU Sport funding is a minor component of income required to conduct club
activities
• Competitive, instructional and recreational activities each have unique cost drivers
• Some instructional and recreational clubs offer a competitive element
• Some competitive clubs offer participation programs
• Performance is focused on the competitive clubs
• Participation is focused on instructional and recreational clubs
Performance
• Some clubs compete at the highest level but not to the extent of some other Go8
universities
• Predominantly clubs are not competing at the highest level or are doing so without
sustained success
• Issues impacting on performance may include:
• National leagues
• Aggressive community club recruitment
• Student recruitment
• Increasing demands on volunteers
Performance
• Other issues relating to performance include:
• % of University of Melbourne students competing for clubs
• Academic entry levels are extremely high
• Need to recruit form outside student/alumni population to be competitive
• Performance success is achievable given:
• Australian University Games and Championships success
• Elite Athlete Program applications
• Success of other Go8 university clubs
Performance
• Successful university sporting clubs and systems indicates that there is not a
single model, but range of strategies needed to be integrated around a high
performance culture including:
• Access to quality facilities
• Athlete recruitment and support programs
• Quality coaching
• Pathway programs
• Strategic connections with state and national bodies
• Well managed clubs with sustainable financial performance
• Centralised administrative and finance systems
Recommendations
1. A High Performance Competitive Club Strategy is developed
2. Additional funding for competitive clubs is aligned with strategies that support:
• Athlete recruitment
• Quality coaching
• Improved club management
• Increase in University of Melbourne students competing at highest level and
achieving a gender balance
• Pathway programs and University competitions
Participation
• A diverse range of participative interests and pursuits
• Other participation opportunities include:
• Fitness Services – gym and group fitness
• Campus Sport, College Sport and Community Sport
• Casual access to facilities
• High levels of UoM student engagement when compared with Competitive clubs
• Data collection of active participants is generally a manual system that can lack
accuracy
Participation
• Cost to participate is generally very low due to high levels of volunteerism
• Safety and compliance issues can be burdensome to volunteers
• Instructors paid by clubs with agreed payment sometimes not fulfilled
• Competition for flat floor activity space amongst instructional cohort and with MU
Sport Fitness Services
• Success is influenced by access to good quality and well maintained equipment
• Also influenced by suitably experienced and/or qualified volunteers, instructors and
trip leaders
Recommendations
1. Instructional and Recreational club support provided for:
• Major equipment purchases for recreational clubs
• Management of equipment and major assets
• Promotion and booking services for recreational trips
• Provide payroll and other central services for instructors
• Instructional clubs to use gate entry technology
• Volunteer training for all
Project Timeline
• Criteria-based funding and support model recommendation(s)  OCTOBER
• Draft Report  NOVEMBER
• Sport and Clubs Working Group (Early November)
• MU Sport Board (20 November)
• Club Release (26 November)  Feedback due within 4 weeks
• Final Report  Mid JANUARY
• Funding Roll-out  From MARCH 2015
2014 Club Funding Report
Campaign for Melbourne
For more information
The Campaign for Melbourne
The Melbourne University Sport Foundation
Establishing an annual appeal for your Club
Chris Harvey
Senior Development Manager
Melbourne University Sport
03 9035 5781
0430 46 55 33
ch@unimelb.edu.au
Forum Close
Next Forum: May 2015
Thank you for attending
Refreshments and networking
Club Forum
Wednesday 15 October 2014
Oval Pavilion Function Room