Virginia Demographic Overview
Core topics
 Key Demographic Information
 General population overview and growth trends
 Population by major municipalities
 Population age breakdown
 Consumption behavior
 Population ethnicity breakdown
 Consumption behavior
 Household income/disposable income/GDP
 Business climate and key economic factors
 Core industry anchors (manufacturing, gov’t, education, financial, etc)
 Unemployment
 Tax implications of market
 Legislative or regulatory environment
 Any current or pending legislation that would affect the industry
 Overall business “friendliness”
Key Demographic Information
 Key Demographic Information: General Population
 Virginia Ranks 12th in Population and represents 2.56% of the USA population
 64.6% of the population is between 18 and 65 years old
 8.2% of the population is Hispanic
Virginia
8,096,604
1.20%
Chesapeake
(City)
225,050
1.30%
Persons under 18 years, percent, 2011
Persons 65 years and over, percent, 2011
Female persons. Percent, 2011
22.90%
12.50%
50.90%
25.90%
10.40%
51.40%
24.00%
10.60%
51.00%
18.60%
11.10%
52.30%
21.80%
14.30%
52.20%
24.00%
13.00%
50.80%
White persons, percent, 2011
Black persons, percent, 2011
Persons of Hispanic or Latino origin, percent, 2011
71.30%
19.80%
8.20%
62.60%
29.80%
4.40%
67.70%
19.60%
6.60%
40.80%
50.60%
6.30%
64.20%
28.50%
5.50%
72.40%
12.60%
16.30%
Bachelor's degree or higher, percent, 2011
34.40%
28.10%
32.30%
32.90%
22.40%
27.90%
3,387,654
$63,302
78,898
$70,115
164,041
$65,910
83,615
$39,201
42,892
$37,753
131,704,730
$51,914
Virginia Quick Facts
Population, 2011
Population, % change, 2010 to 2011
Housing units, 2011
Median household income 2007 - 2011
Source: U.S. Census Bureau - http://quickfacts.census.gov/qfd/index.html
Virginia Beach
(City)
Richmond (City) Roanoke (City)
442,207
205,593
96,714
1.10%
0.60%
-0.30%
USA
308,745,538
9.70%
Key Demographic Information
FLORIDA OVERVIEW
Key Demographic Information
Population by
Sex/Age
Male
3,925,983
Female
4,075,041
Under 18
1,853,677
18 & over
6,147,347
20 - 24
572,091
19.80%
8.20%
25 - 34
1,090,419
35 - 49
1,730,083
Asian
5.80%
50 - 64
1,547,809
American Indian and Alaska Native
0.50%
65 & over
976,937
Ancestry (2010)
Ethnicity (2011)
Non-Hispanic White
German
11.70%
English
Irish
10.70%
9.80%
American
9.70%
Subsaharan African
1.70%
Black or African American
Hispanic or Latino (of any race)
64.50%
Key Demographic Information
Virginia – Projected Population Change 2010 - 2020
Source: http://statchatva.org/2012/11/13/virginia-population-projections/
Key Demographic Information
Key Demographic Information
 Key Demographic Information: Personal Income

PER CAPITA PERSONAL INCOME

In 2011 Virginia had a per capita personal income (PCPI) of $46,107. This PCPI was 111 percent of the national average,
$41,560. The 2011 PCPI reflected an increase of 4.5 percent from 2010. The 2010-2011 national change was 4.4 percent.
In 2001 the PCPI of Virginia was $33,246. The 2001-2011 compound annual growth rate of PCPI was 3.3 percent. The
compound annual growth rate for the nation was 2.9 percent.
Per Capita Personal Income, 2011
Per Capita Income as a Percent of the
United States
TOTAL PERSONAL INCOME
•In 2011 Virginia had a total personal income (TPI) of $373,311,727*. In 2001 the TPI of Virginia was $239,314,590*.
*Note: Total personal income estimates are in thousands of dollars, not adjusted for inflation.
Source: U.S. Bureau of Economic Analysis - http://www.bea.gov/regional/reis/
Key Demographic Information
Source: http://www2.census.gov/geo/maps/dc10_thematic/2010_Profile/2010_Profile_Map_Virginia.pdf
Business Climate and Key Economic Factors
 Business climate and economic factors: Employment
 59.7% of working age Virginian’s
are employed
 The largest industry group is
Education / Health Care at 21.1%
 21.6% of working age Virginian’s
work for the Government
Source: U.S. Census Bureau – http://factfinder2.census.gov/faces/tableservices/jsf/pages/productview.xhtml?pid=ACS_10_1YR_DP03&prodType=table
Business Climate and Key Economic Factors
 Business climate and economic factors: Employment
 The Current Unemployment Rate for Virginia is 5.6%
Associated Distributors coverage areas are
Blue and Orange
Source: U.S. Bureau of Labor Statistics - http://www.bls.gov/lau/home.htm
Business Climate and Key Economic Factors
GROSS DOMESTIC PRODUCT (GDP) BY STATE
•In 2011, Virginia current-dollar GDP was $428.9 billion and ranked 10th in the United States. In 2001, Virginia GDP was $280.1 billion and ranked 13th
in the United States.
•In 2011, Virginia real GDP grew 0.3 percent; the 2010-2011 national change was 1.5 percent. The 2001-2011 compound annual growth rate for
Virginia real GDP was 1.9 percent; the compound annual growth rate for the nation was 1.4 percent.
GDP BY STATE FOR INDUSTRIES
•In 2011, the largest industry in Virginia was government. This industry accounted for 18.7 percent of Virginia GDP and had a 0.2 percent real decline.
The second largest industry was professional, scientific, and technical services, which accounted for 14.1 percent of Virginia GDP and had 4.7 percent
real growth.
•The largest contributor to real GDP growth in Virginia was professional, scientific, and technical services. This industry accounted for 0.64 percentage
point of the total growth in real GDP. The second largest contributor was finance and insurance. This industry accounted for 0.27 percentage point of
the total growth in real GDP.*
*Note: The industry contributions, or sum thereof, may be larger than 100 percent (and the percentage points larger than the percent change) because
growing and declining industries offset one another.
Virginia
United States
Top Five State Industries as a percent of Total GDP, 2011
Finance and insurance
Real estate and rental
and leasing
Professional, scientific,
and technical services
Health care and social
assistance
Government
All others
Source: U.S. Bureau of Economic Analysis http://bea.gov/newsreleases/regional/gdp_state/gsp_glance.htm
http://bea.gov/regional/bearfacts/action.cfm
Business Climate and Key Economic Factors
 Business climate and economic factors: Taxation
A Message from the Chairman and
Chief Operating & Financial Officers of the VAABC
We are pleased to present the Fiscal Year 2012 Annual Report for the Virginia
Department of Alcoholic Beverage Control (ABC). These facts and figures represent a
fourteenth consecutive record-breaking year for retail sales by our agency. In Fiscal Year
2012, we opened three new stores, relocated six, modernized six and expanded and
modernized two. ABC operations returned record profits of $132 million to the
Commonwealth of Virginia. The agency has contributed $1.7 billion dollars to the
commonwealth in the last five years.
Sales of All Beverages, Fiscal Year 2012
Product
Gallons(1)
Liters
Total Gallons (%)
Gross Dollars
Gross Sales (%)
STATE STORE SALES
Distilled Spirits
9,947,626
37,655,843
97.2%
$726,138,331
99.0%
Virginia Wine
26,406
99,958
0.3%
$1,517,338
0.2%
Vermouth
34,531
130,714
0.3%
$1,338,240
0.2%
68
257
0.0%
$8,568
0.0%
Alcohol
Nonalcoholic Mixers
Total
226,698
859,165
$4,465,579
0.6%
10,235,599
38,745,937
100.0%
2.2%
$733,468,156
100.0%
23,987,756
90,803,490
13.3%
$36,324,444
45.4%
DIRECT SALES FROM WHOLESALERS
Wines ($0.40 liter) (2)
Beer ($7.95 barrel) (3)
Total
156,512,582
592,464,293
86.7%
$43,628,825
54.6%
180,500,338
683,267,783
100.0%
$79,953,269
100.0%
NOTES:
(1) Excludes miscellaneous records, nonbeverage and confiscated items.
(2) Gross liter tax for wines after 12 percent allocated to ABC revenue
(3) Malt beverage gallons are estimated. Gross tax is taken from the malt beverage tax listed
in “Financial Results in Brief, Fiscal Year 2012” (this page).
Source: Policy, Planning and Analysis (PPA)
Business Climate and Key Economic Factors
 Business climate and economic factors:
No issues currently in Virginia
Source:
Legal or Regulatory Environment
Virginia Licenses and Licensing
ABC retail licenses (1) 17,483
New retail, wholesale and special-permit licenses 1,961
Licensed retail establishments 16,271
Private or corporate owners 12,766
Alcohol compliance rates for retail licensees (%) (2) 87.07
Average processing time for new retail applications (in days) (3) 80
One-day banquet and special-event licenses 17,770
(1) Inclusive of licenses for sale and consumption of beer and wine,
mixed beverages,
on- or off-premises.
(2) FY 11 rate: 90.28 percent
(3) FY 11: 90 days. ABC targets a 76-day average.
Source: VAABC 2012 Annual Report