Investor Presentation for the XL University Product Launch
2014 - 2019
About XLA
XL Academics is a growth company specializing in technology that
builds customizable, web-based platforms for educational
institutions, community organizations, and employers to prepare
individuals for participation in a knowledge-based economy.
Our suite of interactive products & services connect students to
alumni/community mentors, facilitate employer placement
through talent development, and increase donor gifts by keeping
alumni/key stakeholders engaged in the continued development of
individuals served by their organization
XL Academics is poised to assist in addressing 21st Century
challenges with 21st Century solutions.
Market
6861 Schools
• 6861 Colleges, Universities
and Technical Institutions in US
• There are 100 HBCUs (51
Public, 49 Private Institutions)
located in 19 states, the District
of Columbia, and the U.S. Virgin
Islands.
21 Million Students
• Over 21 Million FTE Students
• Class of 2013 grads average
$35,200 in total debt
• Student Loan Debt Will Exceed
Current Median Annual Income
of $46,500, For Recent College
Grads By 2023
31 Billion Donor Dollars
• 3.2 Million Degrees Earned in
2010 (Associates – Doctorate)
• Donors gave $31 Billion to
higher education in fiscal 2012
•Alumni making donation gifts
fell to 9.2% from 9.5% in 2011
•
*All info captured through the National Center for Education Statistics - http://nces.ed.gov
The Problem
Schools Struggle to Engage Students
& Alumni; Alumni List are Neglected
Organizations fighting for
University funding
Short Term Fundraising
vs.
Long Term Relationship Building
88% of Alumni Do Not Contribute
Falling Graduation Rates;
Decreased Rate of Level 4 Funding
Featured Software Solution
Pradeep Rajula
Lead Technical
Software Developer
Keys to XL University:
• Engage current students with mentorship,
student development tools
• Capture New Alumni by giving back through
mentorship, in lieu of money
• Track progress of students and alumni
through customized report module
•Increase donor gifts by keeping students and
alumni engaged
Product Details:
• Cloud-based Platform
• Access for 1000 students (base-price)
• Unlimited Mentor & Administrator Access
• Flexible Client Support
• Features tools for Personal and
Professional Development
Implementation, Support & Security
Implementation:
6-Step Process
Discover - Learn all client
information and needs
Design – Edit the base
platform to their requests
Develop – Modify the existing
code to fit their need
Demonstrate – Test the new
platform and provide training
Deploy – Soft Launch the final
version of the platform
Go Live - Final launch of the
client’s platform
Support:
3 Levels of Support
Security:
•Roll Based Security – sensitive
information and areas within
the site are protected by user
and group security methods
• All information is transferred
to a Secure Socket Layer (SSL)
Connection
• Server Security includes web
design and hosting, co-location
services and dedicated server
technology
Business Model
5 Point Marketing Strategy
1 Initiative–
2 Magazines –
2 Organizations –
International Colloquium:
Diverse Issues in Education
and The Chronicle of Higher
Education: Advertising in 2 of
NASPA & NACA: Becoming
Maintaining a strong
presence at the Colloquium
to show support and build
relationships with attending
Colleges
ROI – Exposure to 15+
Universities
the most prominent educationbased magazines allows XLA to
target College Administrators
ROI – 425,000 Readers in the
field of Higher Education,
including university faculty
and administrators
members of both NACA &
NASPA, attending their
conferences and gaining access
to their member databases will
grow the XL University solution
ROI –Access to over 18,000
Members, 2,800 Institutions
2014 – 2016 Sales Forecast & Beyond
The following Chart displays the Revenue by year, including the regional coverage, market
penetration, Units totals for new and renewed schools.
Year 1
Year 2
Year 3
Year 4
Year 5
Midwest, South,
East, Northeast
Midwest, South, East,
Northeast
Midwest, South, East,
Northeast, Southwest
All Regions
Market Penetration
1%
2.5%
5%
10%
15%
Total Units/Schools
68
171
343
686
1029
Total Renewal Units
-
54
190
464
1012
$340,000
$1,125,000
$2,665,000
$5,750,000
$10,205,000
Regions
Revenue
All Regions
Competition
Leadership Team
Excell Lewis III, MS Ed. – Founder and CEO
Secured over $1 Million in funding and assisted in the management of entities
in excess of $30 Million.
Board of Directors:
Kevin Poorten, FACHE-
James Keeling, J.D.-
President and CEO, KishHealth System
Partner, Hinshaw & Culbertson
Expertise: Acquisitions & Mergers, Secured
$160 Million in funding
Expertise: Acquisitions & Mergers, Business
Law, and Business Advisement
David Paczak, CPAPartner, Wipfli, CPAs & Consultants
Expertise: Tax Planning, Tax Compliance,
and Business Consulting
Strategic Partners:
Leadership Team
Education Council:
DeVon Wilson, MS. ED -
Dr. Jerlando Jackson-
Assistant Dean, Director of L&S Center
for Academic Excellence, UW –Madison
Director and Chief Research Scientist,
Wisconsin’s Equity and Inclusion Lab
Expertise: Student Affairs & Programming,
Wrote and Managed Grants exceeding $400K
Expertise: Higher, Postsecondary, and
Continuing Education
Dr. Richard McGregoryAssistant Vice Chancellor for
Multicultural Affairs & Student Success,
University of Wisconsin-Whitewater
Expertise: TRiO Programming
Technology Council:
JaswanthKumar
Thripurani
Pradeep Rajula
Sudeep Bale
Ramakrishnappa
Saileela Puppala
Rajiv Thota
Sustainability & Growth
• Contractual Relationships with UW-Madison, College L&S, and
UW-Whitewater, King-Chavez Program
• Total FTE of UW System – Approximately 181,000
• UW Institutions – 13, 4-Year Universities, 13, 2-Year Colleges
Dr. John Karl Scholz
Dean, College of Letters
& Science, UW-Madison
• In 2013, XLA was the first Corporate sponsor of the International
Colloquium, meeting representatives from over 15 universities
• In 2014, XLA will continue to sponsor, further growing and
supporting the Colloquium
James L. Moore III, Ph.D.
The Ohio State University
Colloquium Co-Chair
• Partnership with Boys & Girls Club in development to build
and implement an online mentoring tool nationwide
•Boys & Girls Club of America serves over 4 million youth
Dr. Damon Williams
Senior Vice President of Program,
Training & Youth Development
Request for Equity Partners
Investment Opportunity: $1.5 Million
Use of Funds:
• Build infrastructure to support the expansion of the XL
University Software Solution
• Sales Representatives in 7 Regions
• Phone App Development
• 5-Point Strategy Marketing Scenario
Investment Scenario Available Upon Request
Exit Strategy for Investors
Acquisition, Merger or Buy Back Option
Lead Competitor, Experience.com purchased by ConnectEDU
(BOSTON, MA) January 23, 2012 - ConnectEDU (the web-based leader in connecting learners to possibilities)
and Experience (the largest university-endorsed career network bridging the gap between college and the
working world) have merged to provide 21st-century learners the ultimate destination for college and career
planning. For the first time, learners can map their education decisions to potential careers, versus blindly
selecting a college major or course plan and assuming career prospects will exist upon graduation. With the
integration of the Experience network, ConnectEDU’s products and services now form a database of a
generation’s college and career decisions tied to actual college and career outcomes. Using predictive modeling
and actionable intelligence, this information can be used to optimize investments in education plans, workforce
development, and inevitably build a more stable financial future for all college graduates.
http://news.connectedu.net/2012/01/connectedu-integrates-experience-to.html