Shelby Hobelman
Tevien Pinckney
Toyota Goes Social
For Advertising and
Market Research
The Problem
Automotive industry is a global
multi-billion dollar business
The problem Toyota, and most car
manufacturers, are facing is
reaching Generation X and
Generation Y
Generation X & Generation Y
Using Social Computing
Social Networks
Search Engine Marketing
Mass Advertising
One-to-One Targeted Marketing
Scion’s Advertising Actions
Scion maintains a presence in
several large virtual worlds
whyville.net
There.com
Market Research
When a company or business is
gathering information about their
consumers’ needs and preferences
Scion incorporates market research
in their advertising techniques
Loyalty
Thanking Customers
Remain in Contact
Just Listen to the Customer
Explain How Things Work
Personalization
The ability of a company to customize
an existing product based on the
consumers own individual preferences
Viral Marketing
Techniques that attempt to make
each and very encounter with a
consumer appear to be a
spontaneous exchange of information
These activities are only considered
viral when they have a high pass
along rate from person to person
References
 Scion (2014). “Build Your Own Car.” Retrieved
from
http://www.scion.com/buildyourscion/index.htm
 Scion AV (2014). “#ScionAV.” Retrieved from
http://www.scionav.com
 Toyota (2014). “Toyota Media Service.” Retrieved
from http://www.toyotams.co.jp/en/01WebMarketing/index.html
 Turban, Efraim, King, David, Lang, Judy (2011).
Introduction to Electronic Commerce. Boston:
Prentice Hall