MIAMI ICE Creamery
Carmen’s to become MIAMI ICE Creamery to begin
process of becoming franchise company.
A once in a lifetime ground floor opportunity
Steve Kallens 954-663-6168 steve@stevekallens.com
INVEST WITH MIAMI ICE
STEPS TO CO-OWNING OUR OWN CHAIN OF
FRANCHISES
Begins with new model store in South
Florida. Finish franchising infrastructure
and away we go!
HISTORY OF
HOMEMADE ITALIAN ICE,
CUSTARD AND GELATIS
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Created in the Little Italy
sections of Philadelphia in
the 1920’s
Became popular in NYC and
Chicago
Rita’s expanded it to suburbs
and franchising in the 1980’s
More refreshing than Ice
cream. FAT FREE,
CHOLESTEROL FREE
Sugar Free Flavors
Made with real fruit
Soft style easily hand dipped
Award winning proprietary
recipe based on original
Philadelphia recipe
Jersey Shore Frozen Custardthe rich soft ice cream made
with egg yolks
Homemade ice cream and
mix ins also available
CARMEN’S
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Steve Kallens started the
business in 1999 when Rita’s
wanted him to wait a year for
a store approval
Steve is an award winning
marketing executive from the
horse racing industry
First store opened in Owings
Mills, MD
Other stores include cobranding, stand alone, inline,
via trucks and carts
I HAVE PAID THE PRICE OF
THE LEARNING CURVE OF
THE BUSINESS….NOW PUT
THE EXPERTISE TO WORK!
WHY INVEST WITH MIAMI ICEITALIAN ICE • FROZEN CUSTARD •
HOMEMADE ICE CREAMS?
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Proven Concept – Fast Growing
Addicting Products “To Die For”
Ground floor opportunity to grow
Franchising Sales & Separate Wholesale Biz
Total investment under $100K for model store
and franchising infrastructure
• Proven franchise seller, only one major
competitor
• Able to sell franchises for 1/3 the competition
• Beat the national chain competition
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MENU
HOMEMADE ITALIAN ICES…Made fresh daily, No waste. Non-Dairy. Soft
style, hand dipped. FAT FREE, CHOLESTEROL FREE. Made with REAL
FRUIT. SUGAR FREE FLAVORS, CREAM FLAVORS. More than 75 flavors
available.
FLAVORS for every market including HISPANIC FAVORITES
OUR OWN JERSEY STYLE FROZEN CUSTARD…A rich creamy 10% plus
butterfat soft ice cream. Served directly from soft serve machine or
hand dipped for multiple flavors. Cups, cones, sundaes.
THE GELATI…Our biggest seller-Layers of custard and Italian Ice
FAT FREE SOFT SERVE and YOGURTS for the health conscious customer
CARMEN’S CRUNCHERS…Custard with mix in candies and cookies
NEW YORK EGG CREAMS with FROZEN CUSTARD
FROZEN COFFEE DRINKS with our own Coffee Italian Ice flavors
FROZEN YOGURT TREATS and PARFAITS
SUNDAES, MILK SHAKES, MALTS
TROPICAL SMOOTHIES…Taste the difference made with Italian Ices
HOMEMADE SUPER PREMIUM ICE CREAM with Mix Ins on the Frozen
Marble Slab. Ultimate Taste and Wild Flavors
New! Waffle Pockets- Custard stuffed in a soft waffle sandwich
New! Boardwalk and County Fair Favorites Snack Treats
PROVEN PRODUCTS
“It’s addicting”
Customers prefer the taste of Carmen’s
Baltimore Magazine, City Paper honors
Better quality products than Rita’s
We innovate- first with Coffee drinks, Crunchers, Mix
In Ice Creams
 Rita’s prove product line works outside home
territory (Ices began in Philly, NJ, NYC in 1920’s)
 Do not compare to snowballs…they do not work in
other markets…Italian Ice DOES! Frozen Custard
DOES!
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PROVEN CONCEPT
We Are Not Reinventing the Wheel
Rita’s is the proven model in many states
Over 400 franchises already sold, project 1500
Proven success outside original market
Why spend $250K on a store
We can sell franchises for a fraction
Rita’s only major franchisor in country
Market is wide open for competitors
We use the best of the operation and add what
makes our different
 Best yet…our products are better!
 Mix-ins can sell for far less than Coldstone Creamery
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START UP OF FRANCHISING
Open new model store in South Florida. Start up costs of $25,000 with
location previously set up for food service. Most equipment ready to go.
Operate store under franchise model including design, presentation,
product line, menu, marketing
Seeking store meeting specified demos including population base,
location, nearby schools, parks, outdoor seating and ability to offer
promotional and entertainment options
Finalize the Federal Disclosure presentation to become legal to franchise.
Finalize professional staff consultants including LEGAL, SALES,
DISTRIBUTION, ACCOUNTING and REAL ESTATE.
Sign off on deals for product manufacturing and distribution.
Sales of territories instead of individual stores
Options of new equipment, reconditioned and or leasing for franchisees
PRODUCTS & COSTS
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Homemade Italian Ices 5 gallons cost between $3-$13; Wholesalers
are selling it to local stores for up to $100
Frozen Custard is appx. 6 cents per ounce
Frozen Yogurt suggested for healthier or higher income areas is about
5 cents per ounce
Prices include paper costs (does not include overhead)
Super Premium Homemade Ice Cream with mix ins on the marble slab
is appx. 6 cents per ounce
Other menu items include: SHAKES, EGG CREAMS, CRUNCHERS (Like
a McFlurry), SMOOTHIES (Awesome with Italian Ices), SUNDAES
Bulk Sales for parties in 2 ½ gallon buckets
IN A STAND ALONE CARMEN’S STORE, FOOD COSTS SHOULD RANGE
FROM 12-15%. A STORE SHOULD HAVE A PROFIT OF APPX. 50% OF
SALES, CO-BRANDING PROFIT MARGINS AS MUCH AS 75%.
EXPAND BUSINESS
OFFSITE
FRANCHISING IS SUPER HOT
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Huge new market of investors from laid off workers, early
retirements and buyouts, professionals seeking
investments
Companies with simple products, simple concepts,
duplicated concepts are selling well
Franchisees spending over $200,000 for single units
Carmen’s have been opened for as little as $20,000
Carmen’s offers added revenue producers from store via
mobile units, carts, wholesaling
RECENT SUCCESS STORIES
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Five Guys is simply fresh made hamburgers and
fresh cut french fries. Imagine competing with
McDonald’s…but that’s what this upstart did.
Since franchising they’ve grown throughout the
eastern half of the country.
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It still costs $250,000 for a store, yet it is simple
with no fancy floors, simple plastic signs and an
easy menu. And people are lining up to buy
them.
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Maui Wowi had 40 stores just four years
ago…now there are over 500. For your $200K
investment you get a mall style kiosk location. A
smoothie that costs me 23 cents cost their
franchisees $1.23 before royalties and all you are
buying from them is juice. They just cut a deal to
open in Texas’ largest grocery store chain. Yet
they have little to offer compared to us
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Numerous custard only stores have opened with
start ups over $500,000.00 For a mere fraction
we offer a complete line of delicious products
reaching a far larger market.
FRANCHISING PLAN
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Investment of $35,000-$60,000; Sell 3
franchises and recoup investment
Sell territories allowing multiple stores at once
Income derived from franchise fee ($25K),
royalties (7-9%), product mark-up (1000%),
equipment mark-up (20-30%)
License or sell franchises to existing food
businesses to add to their menu
Can license/franchise to sell in airports, arenas,
stadiums, amusement parks, travel plazas
Investor opening own store can underwrite
investment
FRANCHISING PLAN
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Use existing store in Maryland or new store in
Florida as model location. May require redesign
to create “franchise” appearance
Purchase paper goods with logos, universal
menu boards, signs, color scheme, etc.
FTC franchise disclosure is nearly completed
Acquire or share office space, create marketing
and selling materials, initial warehouse and
mixing space
Obtain all proper licenses and support staff,
partners or services i.e., legal, accounting, etc.
GROUND FLOOR OPPORTUNITY
• Remember McDonald’s, Denny’s and
Subway were once small…now fast
growing Five Guys
• It doesn’t take long to grow a chain
• Our goal to be better and more
innovative than our main competitor